Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business
-
Upload
miranda-miller -
Category
Business
-
view
954 -
download
2
description
Transcript of Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business
![Page 1: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/1.jpg)
Facebook MarketingUsing Social Media to Promote Your Local Business
Your Business Name Here
Miranda Miller for Lake Huron Learning
Unit 1: Introduction to Facebook Business Pages
![Page 2: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/2.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Course Agenda1. Introduction to Facebook Business Pages• Why use Facebook for marketing?• Who can you reach on Facebook?• Is Facebook right for your business? • The New Facebook and how it works• Brand Pages – overview and features• Play Time! Make your Page.
2. Content Creation & Posting3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics
![Page 3: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/3.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
We have radio, print, signage, email
marketing, and more… why Facebook?
![Page 4: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/4.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 5: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/5.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Facebook… It’s kind of a big deal.
![Page 6: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/6.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 7: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/7.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Source: Brightedge.com 2012 Search Marketers Survey
![Page 8: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/8.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 9: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/9.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 10: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/10.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 11: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/11.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Why Are YOU Here?
• In a perfect world, what will you get out of this series of workshops?
• What inspired you to learn about this?• Are you already using Facebook at all?
![Page 12: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/12.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
So Why Use Facebook for Marketing?
• Brand building & awareness• Reputation monitoring and management• Customer service• Recruiting• Lead generation• Become an authority in your industry• If your competitors are there and you’re not…
![Page 13: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/13.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Who’s Here?
Source: SocialBakers.com
![Page 14: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/14.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 15: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/15.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Okay… But Who’s HERE?
• 31,020 people 18+ within 80km of Kincardine
• 57,560 people 18+ within 80km of Owen Sound
• 6.1 million people 18+ in Ontario
![Page 16: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/16.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
How Often?
![Page 17: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/17.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
Why Do They Like Business Pages?
![Page 18: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/18.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 19: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/19.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
![Page 20: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/20.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
And Here’s What They Are Not Doing…
![Page 21: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/21.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
© 2012, Miranda Miller
But That’s Not What the Other Study Said…
![Page 22: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/22.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Universal Truths in Online Marketing
• You’re going to read a lot of conflicting data, “fact,” and opinion.
• There is no magic formula.
• The only way to discover what works for your business is to try, test, tweak, rinse and repeat.
![Page 23: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/23.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Worst Reasons Ever to Use Facebook for Marketing
Everyone else is doing it.
![Page 24: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/24.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Worst Reasons Ever to Use Facebook for Marketing
My daughter/friend/
whoever said I should.
![Page 25: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/25.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Worst Reasons Ever to Use Facebook for Marketing
It’s going to make me rich… RICH I say!
![Page 26: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/26.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Worst Reasons Ever to Use Facebook for Marketing
I heard it’s really easy and you can’t go wrong with free.
![Page 27: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/27.jpg)
Your Business Name Here
Remember:
As a businessperson, your time is money.© 2012, Miranda Miller
@mirandam_ecomm
![Page 28: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/28.jpg)
Your Business Name Here
Everything you do is a reflection of your business.© 2012, Miranda Miller
@mirandam_ecomm
![Page 29: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/29.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Facebook is not just a social network to you. It is an advertising platform.
![Page 30: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/30.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
So is Facebook Right for Your Business?
• Risk vs. Reward• Budget – your time is also money• What do you expect fans to do?
![Page 31: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/31.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Let’s Get to Know the New Facebook
![Page 32: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/32.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Three Important Elements
• Timeline
• Open Graph and Apps
• News Ticker
![Page 33: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/33.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Timeline for Brands
![Page 34: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/34.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Timeline for Brands
![Page 35: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/35.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Open Graph and Apps
Image Source: developers.facebook.com
![Page 36: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/36.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Open Graph and Apps
![Page 37: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/37.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
News Ticker
![Page 38: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/38.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
EdgeRank
![Page 39: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/39.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
New Brand Pages
![Page 40: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/40.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Timeline for Business Pages
It’s looks a lot like your Timeline, but has some cool features…
![Page 41: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/41.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
New Admin PanelMessages
TipsLink to Insights
New Likes
Notifications
![Page 42: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/42.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
More on what all of that means in
another session…
![Page 43: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/43.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Profile Picture
At least 180 pixels wide, no tiny writing, and SQUARE…
![Page 44: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/44.jpg)
Your Business Name Here
Profile Picture Pro Tip
Don’t do this (spellcheck, anyone?)…
Or this…
© 2012, Miranda Miller @mirandam_ecomm
![Page 45: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/45.jpg)
Your Business Name Here
Profile Picture Pro Tip
And definitely don’t do this.Page name? Fashion Designer. Apparently the only one on the
planet. What’s even going on here?Confusion!© 2012, Miranda Miller
@mirandam_ecomm
![Page 46: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/46.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Brand Pages
Unclickable banner(not cool, but it’s a feature)
Four highlighted apps
![Page 47: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/47.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Page Minus Cover Photo
No Cover Photo
Their Likes
![Page 48: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/48.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Brand Pages Business Info
Hours of operation & business information
People Liking, Talking About and Checking In
![Page 49: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/49.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Company Info - About
![Page 50: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/50.jpg)
Your Business Name Here
Company Info - About
Makes sense, but does it tell me why to Like the Page and
make me want to follow?
© 2012, Miranda Miller @mirandam_ecomm
![Page 51: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/51.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Pro Tip for “About” Page Optimization
Page Description is a Call to Action
(This is what people see when a user shares your Page. Make them want to follow!)
![Page 52: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/52.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Pinned Posts
Feature your best content by pinning
![Page 53: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/53.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Pinned Posts
![Page 54: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/54.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Pro Tip for Pinned Posts
Feature Interactive Content
(Don’t set it and forget it. Change it up.)
![Page 55: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/55.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Cover Photos: The RulesThou Shalt Not:
• Display price or purchase info
• Show contact information meant for the About section, ie: email, phone.
• Ask for Shares or Likes
• Give a call to action, ie.: “Tell your friends,” or “Get it now.”
![Page 56: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/56.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Cover Photo Tips
• Consider how the photo looks displayed on a computer screen, tablet, and mobile phone. Check your page out on each, if possible.
• Ask fans what they think of your cover photo… and actually listen! Your own perception is understandably biased.
![Page 57: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/57.jpg)
Your Business Name Here
“Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property.
You may not encourage or incentivize people to upload your cover image to
their personal timelines.”
© 2012, Miranda Miller @mirandam_ecomm
![Page 58: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/58.jpg)
Your Business Name Here
Cover Photos – Doing It Right
Hello, Gorgeous.© 2012, Miranda Miller
@mirandam_ecomm
![Page 59: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/59.jpg)
Your Business Name Here
Well, that one was easy.
But my business isn’t as exciting as tourism.
© 2012, Miranda Miller @mirandam_ecomm
![Page 60: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/60.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Furniture Store
I want you to see what we offer.
![Page 61: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/61.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Insurance Brokerage
I want you to see what we’re all about.
![Page 62: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/62.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Specialty Retailer
I want you to recognize my store when you drive by.
![Page 63: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/63.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Local Home Improvement Store
I want you to know the team behind the brand.
![Page 64: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/64.jpg)
Your Business Name Here
Pro Tip for Cover Photos
Watch the Big Guns
They have the budget and personnel you can’t afford; they know what they’re doing.
© 2012, Miranda Miller @mirandam_ecomm
![Page 65: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/65.jpg)
Your Business Name Here
Starbucks
Check out how fun we are!© 2012, Miranda Miller
@mirandam_ecomm
![Page 66: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/66.jpg)
Your Business Name Here
The Home Depot
We know what you need right now and we have it.
© 2012, Miranda Miller @mirandam_ecomm
![Page 67: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/67.jpg)
Your Business Name Here
Royal Bank of Canada
We have history, you and I.© 2012, Miranda Miller
@mirandam_ecomm
![Page 68: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/68.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Sun Life Financial Canada
We can make your life better.
![Page 69: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/69.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Columbia Sportswear
We’ll make you cooler, you hipster you.
![Page 70: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/70.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Pro Tip for Facebook Pages
Solve my Problem
You need to show me in 3 seconds or less why I should follow you and what you can do for me.
![Page 71: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/71.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
What Do You Want to Tell Me?
What is the first thing you want Facebook fans to know and can you
convey that message in imagery?
![Page 72: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/72.jpg)
© 2012, Miranda Miller @mirandam_ecomm
Your Business Name Here
Next Week:1. Introduction to Facebook Business Pages2. Content Creation & Posting• You already have more content that you realize• Working with different file formats• Creating content people actually like• Surefire ways to lose fans• When and How to post• Your social media editorial calendar
3. Campaign Planning & Management4. Paid Advertising, FCommerce & the New Analytics
![Page 73: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/73.jpg)
Your Business Name Here
© 2012, Miranda Miller @mirandam_ecomm
![Page 74: Facebook Marketing (1 of 4) - Introduction: Using Social Media to Promote Your Local Business](https://reader033.fdocuments.us/reader033/viewer/2022060109/55579accd8b42a4a5d8b4674/html5/thumbnails/74.jpg)
Your Business Name Here
@mirandam_ecomm…unless you want the latest in online
marketing news, tips & tricks and are okay with a bit of attitude, too. #fairwarning
© 2012, Miranda Miller @mirandam_ecomm