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A lot of health coaches struggle to find clients online, but luckily I cracked the code to attract hundreds of my own clients every year.  One of my favorite strategies was leveraging Facebook Live in order to connect and convert.      

Facebook Live is a powerful tool that can be used to build your email list, grow your Facebook group, increase engagement, and connect with your audience on a deeper level. But it doesn’t work if you don’t have a strategic plan to show up consistently.    

I’m Christie Miller and I’m here to show you how to deliver awesome Facebook Lives that convert viewers into paying clients. These are the exact strategies I used to cross the $400,000 revenue mark in 2019.   

Facebook Live doesn’t have to be scary. And you don’t need to be a professionally trained actor with a custom designed set to make it work for you. All you need is a proven and easy-to-implement strategy.

And that’s what I have for you in this Facebook Live Bootcamp online training and guide.

See ya on Facebook,

HOW THE FACEBOOK LIVE BOOTCAMP WILL WORK…

I’m honored to have you spend a Saturday with me and will give you everything I’ve got during our time together.

We’ll meet inside the Facebook Live Bootcamp pop-up group throughout the day for the following sessions that I will deliver via Facebook Live:

＊ 9:00 AM PACIFIC - SET THE STAGE In this session you'll learn how to look and feel confident without spending hours preparing to go live.

＊ 10:00 AM PACIFIC - IMPLEMENTATION TIME

＊ 11:00 AM PACIFIC - PLAN TO PROFIT In this session you'll learn how to use my simple fill-in-the-blank formula to deliver high value content that doesn't overwhelm you or your audience.

＊ 12:00 PM PACIFIC - IMPLEMENTATION TIME

＊ 1:00 PM PACIFIC - CONNECT TO CONVERT In this session you'll learn how what to do before, during, and after your Facebook Live so that you get a return on the time you invested. In other words ... what to do to get more online clients!

＊ 2:00 PM PACIFIC - IMPLEMENTATION TIME

＊ 3:00 PM PACIFIC - LIVE Q+A We’ll shift over to ZOOM and wrap it up with live Q+A. This will be the time to turn on your camera and ask me questions. That way, I can make sure you get everything you need out of our time together.

＊ 4:30 PM PACIFIC - GO LIVE!!!

The Facebook Live Bootcamp is designed to give you the strategies and confidence you need to show up in a big way on camera for your audience. And in the current pandemic, that is needed even more now than ever.

Each of the sessions listed above will cover my 7-Step Facebook Live Formula. And by the end of the day, you’ll have done your first Facebook Live or your best Facebook live. Here’s the formula…

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© 2020 EatTrainWin, LLC All Rights Reserved

No part of this guide or portions thereof may be reproduced or distributed without the express written permission of Christie Miller.

THE 7-STEP FACEBOOK LIVE FORMULA

STEP 1: FIND YOUR LIGHT TO LOOK YOUR BEST Going live is so much easier when you’re not worried about looking old, tired or messy. So, we’ll pinpoint the perfect place in your home to capture natural light and let your beauty shine.  

STEP 2: SET YOUR SPACE TO STAY CONSISTENT Have you ever watched another Facebook Live and thought, “boy, I wish my house looked like that!” Insider secret… nobody's house looks like that. But the secret to consistent lives is to design a tiny, dedicated space that’s camera ready when you are. 

STEP 3: KNOW YOUR GOAL TO INSPIRE ACTION Each Facebook Live should have a purpose. Whether you want to grow your Facebook group, build your email list, share a resource, or drive sales, you must clarify a specific call-to-action before each and every Facebook Live. I’ve learned the hard way how easy it is to forget about your call to action if you haven’t prepared it ahead of time. 

STEP 4: CRAFT YOUR CONTENT TO STAY ON TRACK I’ll share a simple fill-in-the-blank formula to help you deliver high value content that doesn’t overwhelm you or your audience. That way you’ll hit the sweet spot where inspiration, education, and desire meet. Now, you'll never worry why lives don’t produce results.

STEP 5: CONNECT TO YOUR DREAM CLIENT TO FIND INSPIRATION Going live is scary. Which is why you must take a mental picture of your dream client and think about the impact your message will have on them. When you get out of your own head into the space of generously serving others, lives can feel fun. I promise! 

STEP 6: DO IT WRONG TO GET IT RIGHT If I had a dollar for every imperfect, scurried, meandering, or garbled Facebook Live I’ve done, I would own a private island. But those mistakes are the only reason why I’m such a pro today. So I’ll help you get over your fear so you can make mistakes without quitting. 

STEP 7: KEEP THE PARTY GOING The work is not done when your live ends. I’ll share a simple routine to help you engage with people and keep the conversation going so you can build the kind of connection that converts into online clients. 

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The two things every good Facebook Live must have (besides great content, of course) are:

1. ______________________________________________________________________________________

2. ______________________________________________________________________________________

The best choice of __________________________ is always _____________________. Alternatively,

you can use ___________________ or ___________________________________. The benefit of this

____________________ is that you can ___________________________________________________.

You do not need ________________________________ to _________________. But to save a ton of

time and frustration, which both give you ___________________________________________________,

establish _________________________________________________________________________ without

___________________________________________________.

DO THIS DURING THE BREAK ______________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

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SET THE STAGE

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NOTES & doodles

Before preparing the content of your Facebook Live, you must _________________________________

and _____________________________________________________________________________________.

Every Facebook Live needs these six elements:

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

6. ___________________________________________________________________________________

DO THIS DURING THE BREAK ______________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

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PLAN TO PROFIT

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NOTES & doodles

 _______________________________________________________________________

EAT OFF A PRETTY PLATE.

• You are beautiful and you deserve to be treated beautifully. It starts with you though!

• Choose a plate that contrasts with the color of your food. Studies show people eat less when the plate size is smaller and the color contrasts the meal. Seriously.

• Researchers at Cornell found participants ate 22% more pasta Alfredo served on a white plate compared with those served on a red plate

• When you take the time to make food pretty, you slow the “Gobble and Go Mode." 

• Garnish! It’s like accessorizing your outfit. It pulls the plate together! A twist of lemon, a sprinkle of black sesame, a sprig of parsley…get creative

• Living healthy is an art. Eating healthy is an art. Make your plate a work of art.

 _______________________________________________________________________

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________________________________________________________________________

BRISKLY VACUUM WHILE LISTENING TO GREAT TUNES.

• Look at your rugs. Look long and hard. Now find the one that’s most in need of a serious vacuum. I recommend where your dog or cat likes to hang out, the dining room, or your entryway. Anywhere that gets a lot of traffic. For today’s exercise, you must have a decent amount of vacuuming to do.

• Your music. What fires you up? Are you an 80’s girl? Do you just love the country? Are you secretly longing for the head banging music of your youth? Personally, I am a huge fan of (insert personal favorite here) Whatever gets your feet moving and raises your spirits, CRANK IT UP!

• Why vacuum to music? Two reasons. First, you burn more calories when you listen to music because it helps your heart rate beat faster and second because music makes everything, including cleaning, more fun, which means you’ll do it longer. The longer you vacuum, the more calories you’ll burn.

• Did you know that you can burn 170 calories in an hour of brisk vacuuming? So not only will your house look and smell better after today’s challenge you’ll have burned 43 calories for every fifteen minutes you worked.

• Grab your Hoover and get ready to party. It’s time to shake up your chore routine with a great playlist and a sassy pace. Put some fun into this! There are so many nagging, humdrum tasks that suck the joy out of our adult lives. I think the trick to being happy is to find the fun in everything. Give yourself over to vacuuming with abandon and I can practically guarantee you’ll be smiling when you wind up the cord.

________________________________________________________________________

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________________________________________________________________________ EXPRESS YOUR BOUNDARIES AND NEEDS.

• How often do you keep your mouth shut? Suffer in silence? Shut up and take it? 

• We often don’t set clear boundaries or talk about what we need out of fear. Fear that we’ll seem too demanding. Fear that we’ll make someone angry. Fear that we will lose the affection of the person we need to set boundaries with. 

• So we bottle up our feelings and keep our thoughts to ourselves and pretty soon we’re drowning in resentment. 

• Expressing your boundaries and needs is like an Emotional Enema. It’s cleansing and empowering to identify what you need and value yourself enough to ask for it. Everything works better, our bodies, our minds, our relationships, when we clear the shit out.

• Trust and love yourself and the people around you enough today to ask for what you deserve (nicely) and you may find that you feel a whole lot lighter and your life works a whole lot better. 

________________________________________________________________________

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Do these five things BEFORE you go live:

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

Best practices to follow DURING your Facebook Live: ___________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

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CONNECT TO CONVERT

Do these ten things AFTER your broadcast ends:

1. ___________________________________________________________________________________

2. ___________________________________________________________________________________

3. ___________________________________________________________________________________

4. ___________________________________________________________________________________

5. ___________________________________________________________________________________

6. ___________________________________________________________________________________

7. ___________________________________________________________________________________

8. ___________________________________________________________________________________

9. ___________________________________________________________________________________

10. __________________________________________________________________________________

DO THIS DURING THE BREAK ______________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

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NOTES & doodles