Facebook Introduces Riff: This Week in Social Media
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Transcript of Facebook Introduces Riff: This Week in Social Media
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Facebook Introduces Riff: ThisWeek in Social MediaBy Cindy King
Published April 4, 2015
Welcome to our weekly edition of what’s hot in social
Enter your name
HOME FREE UPDATES PODCASTS CONFERENCE EVENTS REPORTS NETWORKING STARTING ABOUT
Browse Categories
Social Media Marketing World Virtual Ticket: Get Access to All Content! Click for details
3.1kShares
2k
386
331
121
76
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media news.
To help you stay up to date with social media, hereare some of the news items that caught our attention.
What’s New This Week?Facebook Introduces Riff, a Creative Tool to MakeVideos With Friends: “Anyone can start by creating a video. All you have to do isgive it a topic, like #AprilFools, then your friends can view it and choose to add theirown clips on that topic.”
“Facebook had a hunch that if you could make videos collaboratively, the creative process w ould
be more fun and the f inal product w ould be cooler.”
Twitter Publicly Launches Curator: Now available, “Curator was built to allow mediapublishers to search, filter and curate Twitter content that can then be displayed onweb, mobile and TV.”
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“Screenshot of a stream created w ithin Curator to f ind March Madness–related tw eets and vines.”
Vine Rolls Out a Beautiful New High-Quality Format: Vine has been “working ontechnical upgrades that support vines in higher quality.”
“When you w atch vines on your iOS and Android apps, you’ll see these quality improvements—they
are rolling out over the coming days.”
Pinterest Improves Pinning: “Now when you pin something you found on the web,or you save a pin on Pinterest, all it takes is a couple of clicks and it’s saved. It’s also
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easier than ever to find (or create) the board you want to save your pin on.”
Facebook’s LiveRail Will Soon Support Display Ads in Mobile Apps: Thisupdate “will allow publishers to manage and optimize yield across all of theiradvertising opportunities, including ads directly sold to advertisers and ads fromprogrammatic sources like demand side platforms (DSPs), ad networks and agencytrading desks.”
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“LiveRail w ill also be able to tap into Facebook’s anonymized people-based demographic information
to help publishers more accurately target and serve their impressions.”
Other social media news worth following:
Facebook Introduces Analytics for Apps: This free tool from Facebook is“designed to help developers and marketers understand their app’s audience,measure how people use their app and grow their businesses by running better ads.”
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“Facebook Analytics for Apps can help developers understand and improve the ads they’re already
running, and f igure out how to run better ads in the future.”
Facebook Adds Subscribe Button for Event Pages: Facebook “added an EventsSubscribe button to the Events section of all pages on desktop and mobile. Onceclicked, you’ll get a Facebook notification when that page hosts an event near whereyou live.”
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“The new Events Subscribe button w ill appear beneath the Like button on the Events section of all
pages. Events you get notif ications about w ill also appear in your Events Dashboard as if you’d
been invited.”
Here’s a cool social media tool worth checking out:
Facebook Page Analyser: This new tool from Locowise will help you get a betterunderstanding of how well your Facebook page is performing in comparison to 5,00oother Facebook pages.
“This free tool helps you compare your ow n page against 5,000 other Facebook pages and gain a
simple and easy-to-understand overview of the important facts.”
.Join the Social Media Marketing Society
Last week, Social Media Examiner announced the Social Media Marketing Society, anew online community to help keep marketers on the leading edge of social media.Designed to help you avoid trial and error and focus on what works to market yourbusiness, the Society will feature live expert webinars and Q&A sessions, and adiscussion forum where you can get all your questions answered.
Join the Founder’s List now to receive exclusive video courses with actionable ideasthat you can use immediately to improve your marketing–Free. Founder’s Listmembers ONLY will be invited to join the Society when it launches in late April 2015, soregister today at http://society.socialmediaexaminer.com/
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Some interesting studies to note:U.S. Smartphone Use in 2015: Pew Research Center teamed up with the John S.and James L. Knight Foundation to study smartphone usage in the U.S. and foundthat 64% of adults own smartphones, up from 35% in 2011. Smartphone ownership isespecially high among younger Americans, as well as those with relatively high incomeand education levels. Ninety-one percent of respondents between the ages of 18 and29 used their smartphone to access social networks at least once over the course ofthe study period, compared to 55% of respondents 50 and older.
Messaging Apps Outperform Other Apps: Yahoo-owned mobile app analyticsplatform Flurry tracked the retention rates for Facebook Messenger andsimilar messaging apps and found them to be 5.6 times greater than rates for theaverage app. Messaging apps have a retention rate of 60% a year after install,compared to only 11% for the average app. Messaging apps also have a daily usethat’s 4.7 times higher than the average app. The average daily use of an app across
Social Media Examiner with Michael Stelzner
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all categories is 1.9 times, whereas messaging apps are used, on average, almost 9times per day.
Pinterest for Marketers: Driving Meaningful Engagement: Networked Insightsanalyzed approximately 10 million social shares across the web that linked toPinterest to determine how valuable Pinterest really is and how to use it strategically.The study found that users share branded links to Pinterest content 1.5 times morefrequently than general branded content on the social web. More specifically, pins inthe Home and Garden, Style and Fashion, Real Estate and Food and Drink categoriesare shared more than average when compared to categories in general conversation.
Who Follows Brands on Twitter: New research from Simply Measured studied themost recent 100,000 Twitter followers for each of the “ten most-followed brands”on the Interbrand Top 100 Global Brands list. The study found that 25% of usersfollowing top brands average at least one tweet per day over the lifetime of theiraccount, showing high engagement for this group. Fourteen percent of the usersanalyzed follow more than one of the ten brands; for example, 26% of Burberry’sfollowers also follow Louis Vuitton. This overlap is attributed to how closely eachbrand’s customers mirror one another.
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Here it is! Check out some of the highlights from last week at Social Media Marketing World in San Diego!
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.Social Media Marketing World 2015, which took place last week, was attended bythousands of marketers. With the virtual ticket, you can watch more than 100 value-packed sessions from the comfort of your office chair—for a fraction of the cost ofattending live.
Hear testimonials from our 2014 conference speakers.
Click here to check out all of the speakers and the agenda, watch our video andgrab your virtual ticket.
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Tags: cindy king, f acebook analy tics f or apps, f acebook ev ents subscribe button, f acebook liv erail, f acebook page analy ser,
f acebook rif f , locowise, pinterest pin it button, social media news, twitter curator, v ine update
ABOUT THE AUTHOR, Cindy King
Cindy King is the direc tor of editor ial f or Soc ial Media Examiner .
She spent 25 years abroad in international bus iness development
and then built her ow n international bus iness f rom sc ratch by
us ing soc ial bus iness netw orking. Othe r pos ts by Cindy King »
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