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Facebook: Increase retention by improving your daily bonus
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Transcript of Facebook: Increase retention by improving your daily bonus
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Increase retention by improving your daily bonus
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Increase retention by improving your daily bonus Little changes in your daily bonus can have a big impact:
OMG! Fortune saw an 11% increase in players logging in to their game 5 days in a row by switching from “More Spins” to “Higher multiplier” (See Slide 3 for more details)
Some additional unique and effective examples:
• Variable multiplier: offer a higher multiplier every day or make the multiplier depended on amount of friends that are also playing the game
• Adding a Mini-Game which will award extra coins/in-game items, for example a wheel of fortune
• Premium items only after logging in e.g. 5 days in a row
• Water/Energy/Hint/Extra moves to prolong the session
• Experience Points that will increase the player’s status
• 5 to 30 days program with bigger prizes depending on number of consecutive days the player has logged in to the game
Please find more specific examples including screenshots in the following slides.
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Developer Showcase: OMG! Fortune by LuckyFish
Description of the Higher Multiplier test:
• Bigger bonus every day instead of small wins every day
• Same amount of spins available every day
• 15 days long instead of 5
11% increase in players logging in to their game 5 days in a row by switching from “More Spins” to “Higher multiplier”
Results:
VS
More spins every day Higher multiplier every day
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Interesting examples caught on Facebook
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Tribez and Castlez: Collect a piece of a valuable item over 5 days
Heart of Vegas: day + friends multipliers
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Diamond Digger: 23 day bonus map with free moves, game boosters, etc.
Stormfall: Age of War: 90 day program with small reward scattered and big rewards issued at day 30, 60 and 90
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Game of Thrones: 7 days with the rarest class of reward aimed at
Days 6 and 7
Criminal Case: energy offered from the 3rd day onward with
biggest ones from Day 5
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Does your app have original features? Do you have any feedback?
Email Estelle Fumé at [email protected]
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