Facebook Fundraising
description
Transcript of Facebook Fundraising
Laura Allahiari, Mark Priebe, Brittney Frankel
uses web-based technologies to turn communication into interactive dialogues
http://www.youtube.com/watch?v=QLd9q88ohUs
Connect with people passionate about their cause
Helps spread the word, volunteer, and donate
Facebook Cause for Haiti earthquake relief
Reaches over 400 million active users
There are at least 10 apps for fundraising◦The top 4 Apps are called:
Causes Change.org ChipIn Fundraising (FirstGiving)
Both allow you to:◦Create a campaign◦Feature related articles and videos◦ Invite friends◦Hold discussion boards◦Accept donations◦Feature campaign on Facebook.◦Create long term relationships with engaged
supporters
Raises money for a single organization or Politician
An application that is created for free directly through Facebook
Anyone who is a member of Facebook can become a ‘fan’ of a cause, invite their friends to support the cause, and donate to the cause
Politicians and organizations can be geared toward any issue in general
Change.org is its own website that is associated with Facebook.
The worlds fastest growing social action platform
Web-based service that’s quick, easy, and secure
Effective for Kids of Honor for Payment through Paypal
ChipIn Widget
Simply ask the four simple questions!
Claim to have over 2 million users who have helped raise $103,506,287
BUT not all the money goes to the charities
7.5% charge for commission and processing fee
Two different accounts: Free Basic Account and Premium Account that costs $300 yr
Is it worth it? Is the name of the company falsely advertising?
creates a positive environment for anyone to share information or support something they feel passionate about
welcoming any cause and focusing on an “equal opportunity activism” approach
Post a cause you deem important, regardless of budget or size
Connect and login through an existing FB account Learn about causes you may have not been aware
of Ask for donations to a cause instead of gifts on your
birthday
Step One◦Cause Name◦Mission◦ Positions
Core beliefs, key facts/statistics, or major goals◦ Picture◦Category◦Geography◦Brief Description
Step Two: Select a Beneficiary
Post Bulletins◦ Update◦ Invite◦ Donate◦ Petition◦ Add
Video Photos Links
Transfers you away from FB to a secure site donations managed by Network for Good, a
nonprofit donor-advised fund
a nonprofit must be a 501©3 also registered with GuideStar Online donations must also be enabled in
your profile with GuideStar payment for donations made to your
nonprofit are sent on the 15th of each month to the address listed in GuideStar
if your organization does not meet these requirements…◦ include a link to its website in the description of
your cause so that people can donate directly
Free to join Causes and create a Cause How do I determine the amount of the Tip that goes
to Causes?◦ When you add a tip to your Causes donation, more
than 90% of the tip amount goes to Causes. Does it cost the charities anything to receive
donations through GuideStar and Network for Good?◦ No. The charities pay nothing to be listed and there is
no charge to them for receiving contributions made through the Network for Good Giving System. Network for Good does deduct a 4.75% processing fee for
each credit card or PayPal® donation