Facebook for Email Marketers — PageLever Whitepaper

7312019 Facebook for Email Marketers mdash PageLever Whitepaper

httpslidepdfcomreaderfullfacebook-for-email-marketers-pagelever-whitepaper 127

Facebook for Email Marketers Whitepaper

copy PageLever Inc 2012 All Rights Reserved

October 17 2012





Introduction 3

A new way to think about Facebook Pages 4

Facebook Pages = Email Lists on Steroids 5

Facebook News Feed = Email Inbox 6

Untapped Opportunity 7

Email marketing challenges that Facebook can solve 8

Open and click-through rates 9

Deliverability and spam 10

Shareability and Virality 11

Growth 13

Data Management 15

Signup Opt-in Opt-out 16

The challenge or Facebook Marketers Content Relevancy 17

Underexplored Strategies in Facebook marketing 19

Segmentation through organic Page Post Targeting 20

Promoted Posts + Custom Audiences 22

Dark Posts 23

Facebook Marketing is ready or disruption 24

About PageLever 25

Table o Contents





For the past ve years Facebook Pages have primarily been used to generatoverall brand awareness and engagement mdash most Pages publish content thaspeaks to the widest audience possible or a ew reasons

1 Facebook Pages are a relatively new marketing platorm2 Up until this year Facebook provided ew organic targeting and

segmentation options and did little to promote them3 Pages are oten managed by PR amp marketing agencies rather than brand

marketers who are closer to customer insights and CRM data4 Most brands optimize or scale and reach

By trying to please everyone Pages risk becoming generic and ignore thereality that audiences are made up o people with dierent interests andneeds As a direct result o this many struggle to see ROI

It doesnrsquot have to be this way

The truth is the tools necessary to segment and target content on Faceboo

exist - many have been introduced this year But because the social mediamarketing industry has developed without them it will take a mindset shit iorder to understand their power

We think that one o the best ways to understand segmentation is throughemail marketing because targeting and personalization through data is its

lieblood For email marketers who generally have not been very involvedwith Facebook Pages so ar we think therersquos a huge upside to gettinginvolved because the mindset and lessons learned rom email are the keys tgaining a competitive advantage and optimizing or earned media

In this whitepaper wersquoll break down proven email marketing tactics thatcan be used on Facebook challenges or email marketing that Facebookcan solve and outline what the uture o hyper-targeted marketing andadvertising on Facebook means or brands and agencies

Introduction





In other orms o marketing we segment audiences into cohorts using acombination o common sense and data Dierent cohorts get dierentmessaging and oers in order to optimize or right time right place and righcontent While brand identity remains constant marketers and advertisersrecognize that marketing must be contextually relevant in order or people tabsorb it (much less share it)

Email marketing is currently the pinnacle o this type o segmentation

because it allows marketers to deliver a unique personalized message toindividuals based on data they collect about them Working with emailmarketing sotware marketers can do this at immense scale sending outhundreds o thousands o individually personalized messages based on

bull Age

bull Gender

bull Location

bull Past purchases amp inerred purchase intentbull Workplace (B2B)bull App activitybull etc

Email marketers have already proven the return on investment in being ableto deliver the right message to the right person at the right time - nearlyevery business rom Fortune 500 companies to small business uses emailmarketing Unlike Facebook Pages and Ads yoursquoll rarely read articles doubtin

the eectiveness o email marketing

However the same segmentation that is possible through email marketing ispossible on Facebook too Not only is it possible it can be better than email

and require signicantly less overhead Herersquos a ew reasons why

bull Facebookrsquos core experience the News Feed is a deeply personalizedpresentation o content based on relevancy to the user

bull Facebook has more data about people than any other platormbull Facebook makes this data available or paid and organic targetingbull Facebook now allows marketers amp advertisers to leverage their own data

tandem with Facebook data (Custom Audiences Open Graph Action Spe

A new way to think about

Facebook Pages





Comparing email marketing to Facebook Pages may seem like an apples tooranges comparison on the surace But when we take a step back and look the core mechanics o each we nd that

Opt-in

bull Both are orms o opt-in marketing On Facebook people explicitly chooto like a Page With an email list people choose to enter their emailaddress

Direct Marketing

bull Both an email list and a Facebook Page represent an audience o peoplewho have some connection or anity to the brand This is in contrastto other orms o marketing and advertising where the audience beingtargeted is relevant to the brand but not the brandrsquos own audience (TVprint display advertising etc)

Relevancy is essential

bull Both ace challenges in presenting the right message amp content to theright person at the right time and ailure to do so results in a smaller lessengaged audience (later on wersquoll dig deeper into why email marketerstypically understand this better than Facebook marketers)

Sotware helps to scale amp optimize

bull Growth and scale present challenges in segmentation and require sotwa

to manage and optimize campaigns in an ecient manner

Facebook Pages = Email Lists

on Steroids

A new way to think about Facebook Pages

Starting to see the similarities





Just as Facebook Pages are similar to email lists the Facebook News Feedshares many similarities with the email inbox

Center o activity

bull The Facebook News Feed is a stream o activity and the email inbox is a o activity mdash two dierent ormats or viewing important messages

Checked every day

bull Whatrsquos the rst thing people do when they turn on their computer or pulout their smartphone They look at their email or their Facebook NewsFeed Both the News Feed and the inbox are viewed multiple times per daby the average person

Accessible on mobile

bull Both the News Feed and the inbox are not only accessible on mobiledevices their content must be ormatted to accomodate smaller screensizes as consumption shits away rom desktops and laptops and towardsmartphones and tablets

Real-Time

bull While it seems like a given in 2012 itrsquos important to remember that contecan be delivered to the News Feed and the email inbox instantaneouslywithout a delay or approval process This requires marketers particularlyon the agency side to shit ocus towards keeping up with current event

to stay relevent to peoplersquos everyday lives

Facebook News Feed = Email

Inbox


Email marketers understand the inbox

better than anyone else





Combining the lessons learned rom email marketing with Facebookrsquos dataand social platorm is a huge opportunity in every vertical mdash but i targetingand segmentation Facebook Page content is such a big opportunity whyhavenrsquot more marketers taken advantage o it

Email marketing and Facebook marketing are

each complex in very dierent ways

This is part o why most o the time therersquos little crossover between the

people managing email marketing and those in charge o managing FaceboPages Each group aces dierent challenges even though each could benerom the otherrsquos expertise

Email marketers spend much o their time managing data integration issuessince their ability to segment messaging is dependent on centralizing datarom multiple sources - purchases newsletter signups CRM data supporttickets They deal with conficting and incomplete data and have to optimiz

or deliverability to ensure their emails arenrsquot marked as spam click-throughrate (CTR) and oten become experts in web analytics and conversionoptimization

Email marketers understand the bottom o the unnel very well

By contrast community managers and ldquosocial media marketersrdquo spend theirtime developing content reacting and responding to news and changesto Facebookrsquos platorm They deal with the challenges o how to develop

experiences and content that is engaging and sharable and their objectiveis primarily to deepen brand anity and awareness not drive commerce or

sales As a result many become experts at developing and iterating contentstrategy and understanding the role o identity in branding

Social media marketers understand the top o the unnel very well

Untapped Opportunity

Social media marketers can learn a lot

rom email marketers and visa-versa





Email marketing challenges

that Facebook can solve

So ar wersquove described only the upsides o email marketing - the ability totarget and segment messaging based on data and reach an audience that haopted into receiving messages

But email marketing has challenges o its own

How do you ensure that data associated with an email address is curren

How do you get people to share content they receive via email

How do you cut ensure your messages arenrsquot lumped beside spam

How do you make it easy or people to opt-in opt-out and unsubscribe

Open amp click-through-rates deliverability shareability data management anaudience growth are huge challenges or email marketers

Letrsquos see how Facebook attacks issues that

email marketers have aced or years





According to recent benchmarks on average people in the United States onopen 199 o email marketing and only click on 54 Or in other words

801 o email marketing is ignored and 946 generates no action

This presents challenges when trying to reach an audience with an importanmessage - not just a fash sale or a coupon but an important announcemenor change While there are optimizations that can boost open and click rates

by a ew percentage points it is not possible to ensure that the message isseen by the majority o the target audience much less the entire audience

Facebook Pages have a similar parallel - the average post rom a FacebookPage organically reaches a small percentage o the Pagersquos audience and thispercentage can be particularly low or larger Pages (the same is generally truor large email lists) Similarly there are subtle optimizations that can boostorganic reach and engagement

Open amp Click-Through Rates

Email Marketing Challenges that Facebook Solves





However unlike email Facebook has nativeadvertising options that allow marketers topay to ldquopromoterdquo or ldquosponsorrdquo Page postsin usersrsquo News Feeds paying or additionalimpressions

I we think o reach on Facebook in

terms o open rates on email Facebook

eectively is letting Pages pay to

increase their open rate

From the perspective o email marketing where an open rate optimization o

a ew percentage points can make a meaningul dierence the ability to payto increase this rate by 20-80 is unheard o

Percentage Reach on Facebook = Email

Open Rate





Over 891 o email is spam

Less than 4 o content on Facebook is spam

Because the majority o email is spam and email is a decentralized servicedeliverability is a major issue or email marketers mdash i even a small numbero people mark messages rom a certain IP address or sender as spam majo

email clients like Gmail will lter out such messages rom users inboxesaltogether placing them in the spam older alongside scam emails romNigeria mdash the last thing any brand wants to be associated with

The responsibility or ensuring deliverability lies in the hands o marketersthemselves and email marketing sotware vendors or whom highdeliverability rates are a major selling point This is a major headache or allparties as time oten must be spent on deliverability rather than contentgeneration and optimization

While Facebook aces similar challenges with abuse o its platorm thecompany is able to more eectively curtail spam on its own and actor spamcomplaints into News Feed visibility

Deliverability amp Spam


Facebook users give negative eedback more requently which helps

Facebook create a better user experience





As a result Facebook users do not expect to see spam content on Facebookin the same way they expect their email address to receive a regular streamo spam in their inbox There is no spam older on Facebook and thereoreno chance o being associated with phishing and spam content rom others

While some users may express distrust in Facebook as a company users trusthe content that appears in their News Feed is not spam

As long as a Facebook Page is not publishing content on Facebook thatpeople mark as spam it runs zero risk o being associated with or categorizeas spam

Facebook is signicantly more eective at

curtailing spam than any email service





Getting people who open a piece o email marketing to subsequently sharecontent is very dicult

Email is a space or work not play

While email was used more requently in the past or communication andsharing between riends and amily Facebook is now the primary place whe

people share photos links videos products and oers with their riends mdashnot email

Very ew people share marketing emails with

riends via social networks

This limits the reach and ultimately the return on investment that can comerom email marketing becuase reach is conned by the number o recipiento the email and the open rate The k-actor (viral coecient) is practicallynon-existent For transactional marketing like oers and coupons this

arguably matters less but over the past year many previously non-socialcontent categories have started to be shared on Facebook particularly in

e-commerce where email marketing is strongest People want to share withtheir riends and email is a poor platorm or marketers to place social sharincalls to action

Email doesnrsquot integrate with social sharing

plugins so even with great content return on

investment is inherently limited

Shareability amp Virality


These just

donrsquot work





By contrast Facebook is social by design - the native calls to action directlybelow all content are to like comment or share and outperorm sharing linkon 3rd-party sites or in email by a large margin in terms o engagement rate

Whereas the reach o email content is limited by list size reach on Facebook

extends ar beyond just ans and into riends o ans

Because people are so comortable using Facebookrsquos native sharing actions

posts by Facebook Pages can reach ar beyond people who like the Page mdash

great content can reach a theoretically unlimited number o people

Facebook content can reach ar beyond a Pagersquos

pre-existing audience through likes comments

and shares

The impact o email marketing has a xed

limit Impact on Facebook Unlimited





There are two legitimate ways to grow an email list

bull Insert signup orms on landing pages amp websites and incentivize signupswith content or promotion

bull Use emails collected transactionally through purchases or accountregistration

In practice this means that email lists grow in parallel to the growth o a

business - the number o new emails is always directly proportional to thetrac users and sales that come in

Email list growth is typically conned by externa

actors

Itrsquos extremely dicult to accelerate the growth o an email list throughadvertising without creating perverse incentives

For example many marketers run ads that direct people to a signup orm thpromises a giveaway or a digital good like a coupon video or a PDF Whilethis is called opt-in marketing in practice many people only opt-in or theincentive and donrsquot actually want to be on the email list Many users evenhave separate email addresses so they can get the incentive while avoidingthe marketing or unsubscribe immediately ater signing up

Even with a high conversion rate list subscribers acquired through theseincentives have higher unsubscribe rates lower open and click rates and

are less relevant to the business because they signed up or the wrongreasons While it is possible to align incentives with email marketing content

particularly or proessional or educational content it is challenging andrequires exceptional execution that is rarely seen

Facebook Pages can be amplied through

sponsored stories and grow extremely ast

When a person likes a Facebook Page it generates a story that is then eligibl

Growth






to appear in the News Feeds o that personrsquos riends and subscribers Whilethese stories oten appear organically they are also eligible to be sponsoredby advertisers

Growth o Facebook Pagesis increasingly coming rom

mobile devices

By contrast email marketingsignup orms require users tomanually enter their email mdash

a lot more riction than justtapping ldquolikerdquo

Email lists grow through incentives

Facebook Pages grow through social context

Sponsored Page Post Page Like Sponsored Stor





In order to target and segment messages email marketers need data mdashdata that typically comes rom multiple sources including signup ormstransactions app installs and CRM systems

It takes expertise sotware and work to order to import deduplicate and sythis data so that it can be used in email marketing sotware Quite oten itrequires time rom sotware developers in order to connect systems via APIsand ensure that data is automatically passed between dierent systems

Email marketing requires a signicant amount o

overhead in order to segment emails using data

By contrast Facebook abstracts the majority o the data management awayrom marketers and advertisers - instead o having to collect and managedata themselves marketers and advertisers can target and segment based oFacebookrsquos data using either sel-serve or paid tools

Facebook data available to marketers or paid amp organic targeting

From an email marketing perspective the real-time availability o accuratedemographic data like workplace interests age gender or relationship statuat no additional cost is simply unheard o

Data Management


AgeRelationship Status

GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location

The days o prompting users to manually

ll out online amp ofine orms are waning





Every email marketing sotware solution has a dierent process and userexperience or creating and managing signup orms and the opt-in opt-ouprocess Email marketers have to manage each step o this process customand brand it

By contrast Facebookrsquos native interace manages this entire process mdash a usesimply clicks ldquolikerdquo to opt-in and clicks ldquounlikerdquo to opt-out There is no signuprocess or Facebook Pages and or apps a simple authorization dialog thatdoes not require the user to enter any eld orms

Signup Opt-in Opt-out


instead o

Sponsored Stories Signup Forms





As Facebook Pages growit becomes increasingly

challenging to ensure thattheir posts are relevant to alarge and diverse audienceAs we noted beore themajority o Facebook Pagespublish and promote the samecontent to their audience

which results in either lowest-common denominator contentor irrelevant content beingdisplayed in ansrsquo News Feeds

At best some Pages will promote posts to a ew target demographics or tryto lower CPC costs by running multivariate tests on ads but social mediamarketers typically donrsquot think in terms o segmentation

By contrast segmentation is the lieblood o the email marketing businessThis is because with email there are directly measurable consequences osending an irrelevant message to a user - they unsubscribe rom the mailinglist and are suddenly unreachable Email marketers have to be careul about

The challenge o Facebook marketing is simple

Right time right person right message

Just like all advertising and marketing - Facebook doesnrsquot escape theundamental principals that have guided great marketing and advertising or

decades But very very ew Pages apply these principals in practice

The challenge or Facebook marketers

Content Relevancy

Morsquo Fans Morsquo Problems





relevancy in order or their message to be heard

For Facebook Pages the equivalent is a user unliking the Page or choosing hide it rom their News Feed

However the number o people who take one o these actions whichFacebook calls ldquonegative eedbackrdquo is only visible on a per-post level within

the iOS Pages Manager app Because o this most social media marketerseven i they understand that users can unlike or hide Pages arenrsquot paying

attention to the connection between content and negative eedback

Most Facebook marketers are fying blind and

have no idea how much negative eedback their

content receives

From the perspective o email marketing where unsubscribes and spam

complaints are tracked closely this is quite strange By ignoring negativeeedback Pages burn through valuable parts o their audience because onca user hides a Page rom his or her News Feed itrsquos tough to win them back

Whatrsquos worse negative eedback is oten masked by positive metrics mdashthesame post with a high number o likes comments or shares may also generaa signicant amount o negative eedback because it only resonated with asubset o the Pagersquos audience

Targeting and segmentation are essential in orde

to avoid negative eedback

Unsubscribe = Unlike





Less than 1 o marketers take advantage o

targeting and segmentation on Facebook

This represents a massive competitive

advantage to those who are willing to put in

the time and eort

Here wersquoll walk through three strategies

or targeting paid and organic content on

Facebook that most marketers donrsquot even

know exist

Underexplored Strategiesin Facebook marketing





While it has been possible or years to target ads and sponsored stories usinFacebookrsquos data most marketers donrsquot know that itrsquos also possible to usemuch o the same data when posting content to Facebook without spendingany money

Pages with over 5000 total likes can choose

on a per-post basis to target posts by

bull Age

bull Gender

bull Relationship Status Interested in

bull Language

bull Educationbull Workplacebull Location (country state city)

Herersquos a ew examples o what can be done usin page post targeting

One Facebook Page multiple languages

With a single Facebook Page itrsquos possible to send dierent messages tospeakers o dierent languages and ensure that yoursquore reaching eachperson in their native language

Income targeting through demographic proling

Using a combination o age and location itrsquos possible to target basedon estimated household income For brands who sell products at manydierent price tiers like auto companies itrsquos possible to reach consumerwith content that ts their purchasing power

Hyper-targeted event marketing

Segmentation through Organic

Page Post Targeting

Underexplored Strategies





By targeting Event post based on location itrsquos possible to reach onlythe audience segment that lives within 50 miles o an upcoming eventwithout bothering the rest o the audience with an event 500 miles awayWhile this is useul or Pages o all sizes it is particularly powerul or largbrands who are involved either as a sponsor or host with hundreds or

even thousands o events per year

Gender-specic products

Clothing companies or example could only post photos o womenrsquosclothing to women and photos o menrsquos clothing to men This would

immediately double the relevancy o their content to their audience

Relationship status

Jewlers Flower shops Dating sites Wedding photgraphers Each o thescould send dierent messages to people depdending on whether theyrsquoresingle in a relationship engaged or married Even simple changes likebeing able to say ldquohusbandrdquo instead o ldquosignicant otherrdquo can go a longway to ensure that messages are relevant to the recipient

Toys video games and other kids products

Parents buy the toys and kids want the toys Kids brands could target onmessage to kids in order to build up demand and another message to

parents to reassure them that their toys are sae and encourage them tomake a purchase

This is the exact type o segmentation that email

marketers have been doing or years and now it

accessible on a bigger scale than ever





In September 2012 Facebookintroduced the availability oCustom Audiences which letsadvertisers upload a list o emailaddresses phone numbers orFacebook UIDs to create a customaudience ldquoclusterrdquo which can thenbe used as a targeting parameter

when creating ads Facebookhashes and matches the uploadeddata to user prole inormation inorder to ensure anonymity

At its most basic level this enables email marketers to export their email listsand target those users who have not yet liked their Facebook Page with adsand sponsored stories - a highly ecient orm o like acquisition However i

also opens up opportunities to deliver highly segmented messages based on3rd-party data - imagine uploading a list o your 1000 highest lietime valuecustomers and targeting them with sponsored page posts or uploading a liso people who had signed up but not yet converted and prompt them tobecome paying customers

Custom audiences enable marketers to target

paid media based on literally any rst-party

data they have associated with emails phone

numbers or Facebook user IDs

In the past these types o messages could only be delivered via emailor through logged-in webmobile apps (push notications in-productalerts) Email marketers excel at coming up with this type o hyper-targetedmessaging because they understand how to leverage data but because moare distanced rom Facebook and ever urther away rom Facebook Ads veryew i any have seized the opportunity The rst-mover advantage here is stihuge

Promoted Posts + Custom

Audiences






In mid-2012 Facebook began allowing 3rd-party tools to create ldquoDark Postsvia the Ads API ldquoDark Postsrdquo take the same ormat as normal Page Postsexcept that they receive no organic distribution mdash no one can see them unlethe advertiser pays to promote or sponsor them in the News Feed

While this seems counter-intuitive (why wouldnrsquot you want ree distributionthe intent is to allow advertisers to create many permutations o a postin order to tailor their message to dierent audiences Email marketers

should be amiliar with this this as itrsquos common practice to increase CTR bydisplaying an image that is relevant to the userrsquos past behavior or purchases

Dark Posts also help marketers test creative ideas with a small portion o theaudience mdash instead o posting a photo to tens o thousands o people withobeing sure o the impact teams who are serious about Facebook marketingcan create a dozen variations o the photo and run ads to just a ew hundredpeople and choose to publish the one that perorms best

Since dark posts are currently only available via the API Preerred MarketingDevelopers will have to ll the void by developing sotware that enables thistype o multivariate testing and targeting at scale and will likely need the buin o email marketers who are most well-suited or using such tools

Dark Posts






Itrsquos ready or people who understand how to

use data to deliver the right message to theright person at the right time

Itrsquos completely possible to increase

engagement and decrease negative eedback

by huge margins through targeting and

segmentation

Barely anyone is taking advantage o these

opportunities though

Facebook Pages bear many similarities to

email lists without many o the pain points

that plague email

I yoursquore in the email marketing industry (or

made it all the way to page 24) wersquod love to

hear what you think

Facebook marketing is

ready or disruption




With customers ranging rom Fortune 500 companies to digital agencies

to boutique consultants thousands o Facebook Pages rely on PageLeverAnalytics to measure analyze and optimize their marketing

We believe in actionable analytics where content is driven by data and auture where marketing is personalized targeted and directly measuredWersquore excited to be part o this uture and are dedicated to providing ourcustomers with elegant solutions that help them achieve meaningul results

Founded in 2010 PageLever is built or and by social media marketers Beo

PageLever members o our team led strategy and optimized some o thelargest Pages on Facebook - we know what itrsquos like to be in your shoes

We are a member o Facebookrsquos Preerred Marketing Developer (PMD)program For more inormation visit wwwpagelevercom like our Facebook

Page or ollow us on Twitter

Jesse Channon

VP Business Development

jessepagelevercom

(202) 596-5803

Contact

ttpsdevelopersacebookcomreerredmarketingdevelopers

pagelevercomblog

facebookcompagelever

pagelever

youtubecompagelever

About PageLeverPageLever is the worldrsquos leadinganalytics solution or Facebook Pages





Introduction 3

A new way to think about Facebook Pages 4

Facebook Pages = Email Lists on Steroids 5

Facebook News Feed = Email Inbox 6

Untapped Opportunity 7

Email marketing challenges that Facebook can solve 8

Open and click-through rates 9

Deliverability and spam 10

Shareability and Virality 11

Growth 13

Data Management 15

Signup Opt-in Opt-out 16

The challenge or Facebook Marketers Content Relevancy 17

Underexplored Strategies in Facebook marketing 19

Segmentation through organic Page Post Targeting 20

Promoted Posts + Custom Audiences 22

Dark Posts 23

Facebook Marketing is ready or disruption 24

About PageLever 25

Table o Contents
















Introduction








bull Age

bull Gender

bull Location










Facebook Pages






Opt-in


Direct Marketing








on Steroids








Center o activity


Checked every day




Real-Time




Inbox





























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever

















Introduction








bull Age

bull Gender

bull Location










Facebook Pages






Opt-in


Direct Marketing








on Steroids








Center o activity


Checked every day




Real-Time




Inbox





























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever









bull Age

bull Gender

bull Location










Facebook Pages






Opt-in


Direct Marketing








on Steroids








Center o activity


Checked every day




Real-Time




Inbox





























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever







Opt-in


Direct Marketing








on Steroids








Center o activity


Checked every day




Real-Time




Inbox





























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever







Center o activity


Checked every day




Real-Time




Inbox





























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever



























































Open Rate










































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever











































These just

donrsquot work













and shares













actors









Growth








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

ConnectionsLanguage

Education

Location











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that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever














and shares













actors









Growth








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that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever












actors









Growth








mobile devices

















Data Management



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Workplace

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Location











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bull Age

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Page Post Targeting











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Audiences











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segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever








mobile devices

















Data Management



GenderInterested In

Precise Interests

Workplace

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instead o
















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content receives















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know exist









bull Age

bull Gender


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Page Post Targeting











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Audiences











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segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever













Data Management



GenderInterested In

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Workplace

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Audiences











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segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever










instead o
















Content Relevancy













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











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Audiences











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segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever
















Content Relevancy













content receives















the time and eort




know exist









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bull Gender


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Page Post Targeting











Relationship status






















Audiences











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that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever













content receives















the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











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segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever










the time and eort




know exist









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever









bull Age

bull Gender


bull Language









Page Post Targeting











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever











Relationship status






















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever
















Audiences











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever











Dark Posts











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever











segmentation





that plague email



hear what you think


ready or disruption











Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever












Jesse Channon


jessepagelevercom

(202) 596-5803

Contact


pagelevercomblog


pagelever

youtubecompagelever


Facebook for Email Marketers — PageLever Whitepaper

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