Facebook for cvgt
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Transcript of Facebook for cvgt
Welcome to the 3rd largest country in the world
Social media is 21st century word of mouth
And 25% of all online word of mouth is happening on Facebook
Facebook in US
• 74% of 16 to 34 year olds• 47% of 35 to 44 year olds• 41% of 45 to 54 year olds• 24% of 55 plus
• (9 million a/c in OZ)
• 1 in 4 of every webpage view on the internet is on a Facebook page
Personal Profile Vs Business Page
• Set up personal profile• Then create a business page– Allows multiple administrators– Provides analytics– Custom landing tabs– Updates to fans (like doing an email burst)– Create ads– Run contests
Things to keep in mind
• 90% of FB fans are lurkers• 1% actively participate• 9% occasionally participate• Biggest FB days – Tuesday & Wednesday• Next highest Sunday & Monday• Update content• Set up conversation