Facebook for business final deck
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description
Palestra de Julio Gianvechio, Gerente de Branding e Marketing Digital da Webstorm no Fórum de Marketing Digital Etapa Curitiba que aconteceu no dia 30 de setembro de 2014.
Transcript of Facebook for business final deck
Abertura do escritório do FB Brasil
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• Se tornou uma empresa “mobile first”
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• 50% na redução dos formatos
• Compra por objetivo
• Page Insights simplificado
• Gerenciador de anúncios
simplificado
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66.5% NEWS PROGRAMS
MOVIES ON TV
SITUATIONAL COMEDY PROGRAMS
SPORTS PROGRAMS
65.3%
43.4%
41.2%
Facebook + People video 1
Facebooker video 2
Facebook 4 startups video 3
One team
Client Agency
Power Editor
‘Nós não iremos construir tudo!’
Preferred Marketing Developers “Tornando o marketing mais simples e eficaz através de parcerias tecnológicas”
Source: Country updated as of October 2013
A community of best-in-class developers focused on making social marketing easier and more effective
45+ countries
Disponibiliza de soluções de marketing customizadas, construidas para encontrar os objetivos de negócios dos clientes
Entrega melhores performances e resultados
Cria eficiência em compra de Ads e gerenciamento de Páginas
www.facebook.com/PMD
PMD automation
A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.
The PMD then creates multiple subsets of the ‘red dresses’ campaign to test
PMD automation
Test Targeting options
The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test various images
Test various creative
Pages PMDs help advertisers manage its presence on Facebook
Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
Apps PMDs build advanced platform integration for brands
Insights PMDs provide dashboards that helps advertisers on the decision making process
One team
Client Agency
One team
Client Agency PMD
Copa das Copas! Video 4
