Facebook for Business

w: JonnyRoss.com@jrconsultancy

The Broadband East Riding Project

Facebook for Business by

Jonny Ross

http://www.jonnyross.com/

http://twitter.com/jrconsultancy


Ask yourself questions

Know your customers

• Where do they spend their time online?

• What products do they buy?

• What services do they use?

Know your products/services• Are they the kind

people would discuss in a forum?

• Are they suitable for a Facebook / Google Advert?




Why Facebook?• It may seem difficult as a small business

to make waves in such a large pool as Facebook.

• However, there are many tips and tricks which can be applied that can help you create a large impact.

• The only thing you need to be prepared to input is a TIME.




Not convinced?




Back to the beginningTop tips…• When setting up your Facebook page, request

your address to include your business name, for example, https://www.facebook.com/jonnyrossconsultany

• Think about who you want to attract and what you want your page to say about your business

• Complete all profile information• Choose a profile picture that makes sense, for

example your business logo




Back to the beginningTop tips…• Make use of the app thumbnails• Take your time to study Facebook • Facebook audiences often engage with posts

more if there are images or links attached• Go for what works…but don’t be afraid to

switch it up!• Track your Facebook from day 1• Choose an engaging cover photo




Cover photos – which one to use?




How to get started and become an active business user

1. Start posting• This may seem obvious, but it is crucial that once

you have made your page you begin posting – people will not interact with an empty profile!

2. Look at your other social media sites for help• Looking at your Twitter/Instagram/Google+/Blog

can help you when starting your Facebook page. If you do not have other social media profiles, look at other small businesses and see what works for them.




3. Network• Reach out out to other local businesses in your

area, reliable clients, employees, look for every opportunity to make engagements with other business profiles – just make sure they are relevant!

4. Advertise your Facebook page• Put it on your website, use other social media

profiles, write a blog – do whatever you can to inform audiences that you have a Facebook page and encourage them to like it.

How to get started and become an active business user




6. But most importantly create great content!




How to create an Editorial Calendar?




How to create an editorial calendar. It sounds complex…but it isn’t!

• People think it needs to be fancy and detailed.

• Two advantages; planning and accountability.

• There are lots of ways to create an editorial calendar, but let’s keep it simple.




Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones




Step 2: Add these to your Roadmap




Step 3: A comprehensive list of all your fundraising events/campaigns.

• Do any of these fit in nicely with your roadmap so far?

• Split them evenly throughout the year.




Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet




What to do with your content?




Facebook B2B Study

What gets likes?




What gets comments?




What gets shared?




What should you share?




Who should you target?




Facebook Targeting UK




Creating a Facebook campaign…




Diesel brings Facebook to life



http://www.youtube.com/watch?v=4OZmbBPym1k


Corona Light

http://www.youtube.com/watch?v=utPtqdPjqwY




Dove Soap

https://www.youtube.com/watch?v=XpaOjMXyJGk










Cadbury’s Chocolate

https://www.youtube.com/watch?v=uHtDRw4ujYw






Heinz Beans




Oreo




Dollar Shave Club

http://www.dollarshaveclub.com



http://www.dollarshaveclub.com/

http://www.dollarshaveclub.com/


Facebook for SME’s

Simply Business

• Link• Picture• Human interest• Customer

Competition




Virgin Media Pioneers

• Tag yourself CTA• Inspirational

message • in a picture





• CTA• Nostalgia• Images• Link


Caterpillar Inc.




UPS• Human

interest story• Photo• Link• CTA• Competition






Screwfix• Brilliant use of

humour to create engagement with their audiences




How to analyse your use of Facebook




Facebook Insights




Social Bakers




How to get more likes and engagement on

Facebook?




• Understand the importance of engagement• Encourage audiences by using CTA –

Call To Actions• Use images that are thought

provoking or will strike a chord with your audience • Don’t be afraid to ask questions




But most importantly….• If something creates engagement, act

upon it! >Was it the time you posted it?

>Was it the image?>Was it the link that accompanied the post?>Was it the question that you asked?




Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy



http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy



Facebook for Business

Marketing

Transcript of Facebook for Business