Facebook Facts • Monday is the Most Popular day for Facebook Activity,

in Ireland• As of last month Ireland has 2.25 million Irish users• Average user has 258 friends and contacts• Irish users like 133 Million items a month• 14 Million wall posts per month• Upload 24 Million photos a month• 70% of Irish users log on daily• 48% of 18-35 year old Facebook users check it before

getting out of bed in the morning.

Facebook Tips For Small Business

• Encourage Visitors to Check-in

Facebook Demographics Ireland

• Facebook just for kids?

– Think again!

Age Percentage

13-15 3.3%

16-17 5.5%

18-24 22.1%

25-34 28.7%

34-44 20.5%

45-54 11.5%

55-64 5.2%

65-100 3.2%

Facebook Rules for Business • Pages were built for business.

Setting up a Facebook Page will give you robust tools that aren’t available for personal Timelines. These tools – such as analytics, ads, and apps – can help your marketing strategy and increase your online visibility.

• Increase your search engine optimization. Personal Timelines on Facebook are not searchable within search engines like Pages are. Pages were designed to increase traffic through search engine optimization.

• No limit on fans. A personal Timeline is only able to have up to 5,000 friends, whereas a Page can have unlimited ‘fans’ or ‘likes’. If you don’t want to limit the number of individuals that can see your content, then setting up – or switching to – a Page is the way to go.

• Because Facebook said so. The biggest advantage for using a Page is the fact that it is compliant with the Facebook Terms of Service, while using a Timeline is not.

How Facebook for business works

Facebook Marketing Cycle

Come into our BusinessOrder TodayPromotion

Like is on Facebook Check-in Visit our Facebook Page

What gets shared on Facebook

• Photo posts get 39% more interaction• Shorter posts get more interaction, keeping your posts

below 250 characters can get you 60% more engagement

• Posing Questions posts get 100% more comments• 35% of Facebook Fans like a page so they can

participate in contests• Industry/Customer/Audience related tips.

51% of Irish Consumers talk about businesses online, Why?

• 74% For offers and promotions• 44% to seek advice • 19% to use group buying• 15% to post praise.• 15% to post a complaint

Case Study TipsRecruitment Agency

1. Don’t just share vacancies in fact consider not sharing any vacancies.

2. Instead use Facebook to inform, people like to feel like they are receiving from social media rather than be marketed to.

3. Share, funny employment related images like….