Facebook for Business

Facebook for Facebook for BusinessBusiness

Social Media Social Media StudioStudio

Cleveland, OHCleveland, OHMarch 8, 2011March 8, 2011

Facebook StatsFacebook Stats

500+ million


50% log in daily


50 minutes/day

Types of FB pagesTypes of FB pages

PersonalProfessio

nal

Social Media Overlap

Create your FB Biz PageCreate your FB Biz Page

Selects page Selects page administratorsadministrators

Fine tune your page Fine tune your page

Why Post as a Page?Why Post as a Page?

•Increase your business visibility

•Expand business connections

•Develop business personality

Page view visible to Page view visible to everyoneeveryone

Page view changes after Page view changes after ““LikeLike””

New FB Pages are biz New FB Pages are biz friendlyfriendly

Embed Calls to ActionEmbed Calls to Action

FB Strategy #1: Determine FB Strategy #1: Determine objectiveobjective

FB Strategy #2: Design FB Strategy #2: Design experienceexperience

What would

do?

Want to connect? Add Want to connect? Add value.value.

FB Strategy #3: Develop & deploy FB Strategy #3: Develop & deploy contentcontent

What is content?What is content?

• Videos• Events• Articles• Blog posts• Photos• Discussions

FB Strategy #4: FB Strategy #4: PromotionPromotion

Inegrate Social Plug-insInegrate Social Plug-ins

Social Plug-in PromotionSocial Plug-in Promotion

Embed Embed ““LikeLike”” & links & links everywhereeverywhere

• email signatures• blog posts• broadcast email• website• business cards

Want to get noticed? Want to get noticed? TagTag

@bobjones@lizjohnson@jimnelson

...

FB Strategy #5: Ongoing FB Strategy #5: Ongoing EngagementEngagement

FB Strategy #6: MeasurementFB Strategy #6: Measurement

Facebook Analytics Facebook Analytics

Facebook Analytics Facebook Analytics (cont)(cont)

Dive inDive in

QuestionsQuestions

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twitter: @johnheaneytwitter: @johnheaney

mailto:[email protected]

mailto:[email protected]

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