Facebook for a cause
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FACEBOOK FOR A CAUSE: Online Community Organizing
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FACEBOOK FOR A CAUSE:Online Community Organizing
“Vision without action is merely a dream
Action without vision just passes the time
Vision with action can change the world”
~ Joel Barker
But isn’t Facebook just for people to share the boring details of their mundane lives?
And their food!
TYPES OF FACEBOOK USERS
The addict
The sharer
The lurker
The news junkie
???
HOW WE THINK PEOPLE USE FACEBOOK
HOW PEOPLE REALLY USE FACEBOOK
FACEBOOK AND CYBER ACTIVISM
?????????????????????????????????????????????
?????????Cyber Activis
m
Using e-mail, blogs, and social networking sites to publicize a
cause by disseminating information quickly…
Cyber Activism can help promote a cause, product, company,
politician or a revolution; witness the extraordinary amount of
cyber activism in the Middle East after the turn of the century.
Source: PCMag.com/encyclopedia/term/63075/cyberactivism
Does Cyber Activism really work?
TWO CAUSES/TWO CAMPAIGNSCartoons for
Child Abuse AwarenessSupport Gay Marriage
TWO CAUSES/TWO CAMPAIGNS
2010
Created awareness
Awareness enough?
Offline Activism?
2013
Created awareness
Awareness enough?
Offline Activism?
Cartoons for
Child Abuse AwarenessSupport Gay Marriage
How can Facebook help me organize around my cause?
FACEBOOK OUTREACH CHANNELS
Personal Account
Pages
Groups
PERSONAL ACCOUNT
Private
Followers
Freedom and flexibility
No statistical Data
PAGES
Types: Brands,Organizations, Individuals, Celebrities
Applications
Insights (stats)
GROUPS
Friends/Family
Organizational
Cause/Topic
Privacy: Open/Closed/Secret
CREATING AND/OR CURATING CONTENT
Photos
Articles
Status Updates
Questions/Surveys
COMMUNITY ENGAGEMENT
Get them talking
Provide good, relevant content
Change it up
Connect w/other likeminded organizations
Remember rules of effective communication
Pay attention to your Insights
How will I know if it’s working?
INSIGHTS
Likes Demographics & Location
Where they came from
Reach Demographics How you reached people
Visits
Talking about this Who How
REACH
Demographics
How you reached people
Visits
LIKES
Demographics & Location
Where they came from
TALKING ABOUT THIS
Who
How
How do I figure out which will work for me or my organization?
DECISIONS, DECISIONS…
Page Group
DECISIONS, DECISIONS- PAGE OR GROUP
Set your goals
Followers vs. Active Participants
Awareness or Action
STAY CURRENT
Mashable.com/guidebook/facebook/
socialmediaclub.org/chapter/chicago
Social Media for Nonprofits (Conference
5/20/13)
Facebook for a Cause: Online Community Organizing
Libby Juliá-VázquezCommunications [email protected]
773.278.5669
