Facebook EMEA Presentation: Kyle York on Scaling Company Culture

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Soul Searching on Brand, Business & Culture Kyle York @kyork20 10.28.13
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Dyn's Kyle York spoke at Facebook EMEA in October 2014 about how to scale company culture.

Transcript of Facebook EMEA Presentation: Kyle York on Scaling Company Culture

Page 1: Facebook EMEA Presentation: Kyle York on Scaling Company Culture

Soul Searching on Brand, Business & Culture

Kyle York @kyork20

10.28.13

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Motivated by family, competition, legacy, money, community, growth, relationships, vengeance, impact.

@kyork20 Street Cred §  Career Ladder Climber – Intern to CRO

§  Dyn 2008 (15th employee) – Present

§  Scaled $4M-$50M+ run rate

§  Advisor/Angel: Datanyze, Sprint.ly, Catchpoint, Fastly, SquareOne, Mill33

§  Co-Founder: 1band 1brand – Music & Brand Alignment Agency

§  Friend of Richard Archbold, FB Site Reliability Manager (that count?!)

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What is Dyn? Dyn solutions are at the core of Internet performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. The crossroads of consumer behavior and enterprise performance is where Dyn/Delivers.

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Our Story

0

Started as a volunteer based organization for remote access

Launched

Enterprise DNS services

Launched DNS eCommerce via online portal (email in 2003)

3-year bookings CAGR: 60%+ and double digit EBITDA margins

Expanded with offices in SF and London

Cash Flow Positive/ Incorporated

eCommerce platform surpasses 20M accounts

Acquired SendLabs, EditDNS, and EveryDNS - enterprise email

1998 2001 2005 2007 2009 2010 2011 2012 2013

Opened UK Datacenter

Opened HK Datacenter

eCommerce platform surpasses 10M accounts

Win Twitter, Netflix, Zappos as Customers

Contracted for more than 327K queries per second

Surpassed more than 1 billion emails per month

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Strong Bookings & Revenue Growth

Bookings CAGR of 53%

2014  Projec,ons  Bookings:  $79M  Revenue:  $67M  

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“Dyn’s  DNS  Load  Balancing  solu4on  &  aiCache’s  proven  caching  so<ware  have  enabled  a  top-­‐4er  financial  news  website  to  shave  30%  off  response  4me,  save  money,  have  beHer,  real-­‐4me  monitoring,  repor4ng  &  aler4ng  setup.”    Rashid  Kamirov,  Director  of  PlaOorms,  CNBC          When  improving  our  DNS,  we  chose  the  focused  pros  &  

the  switch  was  quick  &  painless.  Dyn  helped  Etsy’s  performance  improve  in  all  aspects.    John  Allspaw,  SVP  of  Technical  Opera4ons,  Etsy           Switching  to  Dyn  took  literally  a  few  hours  (not  days,  

not  weeks)  for  75+  zones/domains.  Their  expert  editor  makes  old  hacks  like  me  feel  comfortable  –  ease  of  a  GUI  &  the  flexibility  of  command  line  interface.    Lenny  Tropiano,  Senior  Systems/Network  Architect,  Homeaway          

Company We Keep

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What We Do

dyn.com/dns/network-­‐map/  

Facebook.com  =  69.63.176.13    

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Converging Trends

More Performance

Web/App performance

heavily impacts

revenue and operational

effectiveness

More Cloud/Virtualization

Adoption of cloud

computing drives network dynamism and

complexity

More Devices/Apps

More devices (phones,

tablets) are more

connected then ever

(IPv6)

More Email

More customized, event-based

push communication

Traffic Management

Message

Management

Performance Assurance

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Introduction to Dyn: People

53  53   115  115  

2010   2011   2012  53   115    

200  

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0

50

100

150

200

250

2007   2008   2009   2010   2011   2012  

14 20 27 48

119

207

Other   S&M   Tech   Grand  Total  

Offices    Global  HQ  Manchester,  NH    EMEA  Regional  HQ  Brighton,  UK    Satellite  Office  San  Francisco    

2013  Projec,on  300  Employees  

Talent Drives Growth

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San Francisco’s office increased sale presence.

Brighton, UK office provided a market expansion.

Manchester’s office includes a climbing wall, lounge &

farm to table café.

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Our Goal

Become Oracle without becoming Oracle.

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How Do You Scale Culture?

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Dyn’s Culture

Be a values driven organization

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Dyn Core Values

•  Trust

•  Passion

•  Performance

•  Respect

#HUSTLE

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Keeping Your Culture

•  Guidelines > Rules

•  Practices > Policy

•  Forgiveness > Permission

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Management as a Skill Set

Michael Jordon: Player 6 time NBA champion, 5 time NBA MVP

2 Olympic Gold Medals, 1 NCAA Championship

Michael Jordon: Owner The record of the Charlotte Bobcats is 54-148

since Michael Jordon has owned the team.

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Five Insights From Scaling Dyn EMEA

•  Culture can be transferred.

•  Opening and scaling a regional headquarters is hard.

•  We run a centralized company.

•  Don’t rush things.

•  What we’re doing in Brighton is special

hHp://dyn.com/blog/five-­‐insights-­‐from-­‐scaling-­‐dyn-­‐emea-­‐presence-­‐brighton-­‐uk/      

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Board of Directors Formed in 2012

Jeremy Hitchcock Michael Boustridge Jason Calacanis John Lynch

Ric Fulop Russ Pyle Scott Dussault

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How We Leverage Our Board

•  Advisors •  Sanity Checkers •  Recruiters •  Business development •  Challengers

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We’ve Learned A Ton…

But we’ve still got more to go!

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Questions? Sorry, not from you to me. From me to you.

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Questions For Facebook Leaders •  What’s it like being 6000 miles, 8 time zones,

8 hours and an accent away from HQ?

•  What aspects of what you perceive to be core cultural tenants of FB work or feel forced here?

•  What could HQ’s do better to support this office?

•  How do you interface with leadership in the states? •  What collaborative tools do you use?

•  Is work/life balance truly supported? •  What might we be missing in the European Culture?

•  What do you think HQ could best learn from Dublin?

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Your turn… Questions?

THANK YOU!

Kyle York @kyork20 10.28.13