Facebook contests rules change yet again what does it mean for your college
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Facebook Contests Rules Change : What Does It Mean for Your College? Slide 1 Facebook Contests Rules Change : What Does It Mean for Your College?
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Transcript of Facebook contests rules change yet again what does it mean for your college
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 1
Facebook Contests
Rules Change :
What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 2
1) Facebook Contests
2) What’s Now Allowed?
3) What’s No Longer Allowed?
4) What Does It Change For Your College?
Overview
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 3
Facebook contests have been a key feature in many
colleges’ social media marketing tool box.
They help boost the number of leads and likes on your
college’s page, reach more users, and gather information
about fans.
Students love Facebook contests that make them win cool
stuff.
The new Facebook contest guidelines make it easier than
ever.
1. Facebook Contests
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 4
Making contests directly through Page Timelines
It used to be necessary to use 3rd-party applications.
Facebook now allows every business page to run contests directly
from their timeline.
Using Facebook features in your contests
Facebook had a policy that basically forbade using Facebook
features in contests.
It was thus forbidden require that someone “likes” a page to vote for
a contest.
It is now possible, for a fee, to collect entries by having users post on
the page or comment/like a page post.
2. What’s Now Allowed
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 5
Inaccurate tagging of photos
As an administrator of your institution’s Facebook page, you can no
longer ask people to tag themselves in pictures if they aren’t in them.
Make sure that all the tagged photos actually include people who are
there.
It is still forbidden to ask people to take part in a contest by
liking, sharing or posting something on their timeline.
It is also forbidden to ask participants to share the timeline
contests.
3. What’s Not Allowed
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 6
Not much
The tagging changes will not in any way affect your
college’s Facebook tagging campaigns.
As long as you ask students to tag themselves on pictures, you
will be in accordance with the Facebook guidelines.
Creation of a promotion through your timeline will be faster
and easier, for a minimal cost.
4. What Does This Change For Your College?
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 7
Since there is no obligation to be a fan to like a post or
comment, running a contest without an application will keep
you from gathering more detailed data about new fans.
For higher-ed institutions with a large fan base, third-party
apps can still help make promotions and contests more
personalized.
4. What Does This Change For Your College?
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 8
Facebook is introducing a new newsfeed algorithm that
would punish low-quality content.
It may be an indication that Page Contests will soon be
considered low-quality content.
We may need to wait and see the real impact of these new
contest rules in the future.
4. What Does This Change For Your College?
Source: Higher Education Marketing – Facebook Contests Rules Change Yet Again: What Does It Mean for Your College?
Facebook Contests Rules Change : What
Does It Mean for Your College?
Slide 9
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