Facebook Commerce: 3 Ways to Sell More with Social
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Facebook Commerce: 3 Ways to Sell More with Social 12/8/2011
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With 800 million total users, Facebook is the #1 social network for consumers, but what does this mean for e-commerce? What place does Facebook hold in your social strategy and how can you leverage the latest Facebook features to drive traffic and sales?Join us for our 30-minute webinar to find out: * Can Facebook really drive sales? * How to help more Facebook users discover your products & services * How to build community through Facebook's Open Graph * 3 Ways to use new Facebook features to sell more todayWe will tackle the latest Facebook announcements and review what they mean for e-commerce. We'll also introduce PowerReviews' Facebook Community and Facebook Discovery to demonstrate how our clients are using these solutions to drive sales.
Transcript of Facebook Commerce: 3 Ways to Sell More with Social
Facebook Commerce:3 Ways to Sell More with Social
12/8/2011
Agenda
1. The Consumer’s Network of Choice
2. New F8 Facebook Features
3. Impact on E-commerce
4. Facebook Commerce Results
5. 3 Tips to Sell More with Facebook
6. Q&A
#FBCommerce
Follow on Twitter: #FBCommerce
Today’s Speakers: @blakeandwhite
World’s Largest Social Commerce Network -More than 5,500 Client Sites
#FBCommerce
Facebook: The Consumers’ Network of Choice
#FBCommerce
800M+
Sep, 2011
750M
@blakeandwhite
And Sharing is Growing Even Faster Than Users
Source: Facebook announcement livestream, July 6, 2011
#FBCommerce
800M
@blakeandwhite
Zuckerberg’s Law: Sharing Will Double Every Year
“Next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. ”
- Mark Zuckerberg
4 billion pieces of content shared daily
#FBCommerce@blakeandwhite
New Facebook Features Encourage Sharing
1. Original Friends
2. Photos
3. Newsfeed
4. Facebook Apps
5. Like Comments
6. Like Button
7. Groups
8. Messages
9. New F8 Features
1 23
45
67
8
Source: Facebook announcement live stream, July 6, 2011
9
#FBCommerce@blakeandwhite
New F8 Facebook Features have big implications for e-commerce
#FBCommerce@blakeandwhite
Facebook Timeline helps users consume content more quickly and easily
#FBCommerce@blakeandwhite
Facebook Ticker provides real-time updates from friends’ actions across the web
#FBCommerce@blakeandwhite
Facebook Gestures utilize the Open Graph to capture actions beyond the Like
#FBCommerce@blakeandwhite
What does this mean for e-commerce?
#FBCommerce
Traffic x Conversion x Average Order Value=
Sales
@blakeandwhite
Facebook Drives Meaningful Referral Traffic
@blakeandwhite #FBCommerce
Source: Compete Data 2010
Facebook Accounts for More Than 15% of Referral Traffic to Etsy and Forever 21
#FBCommerce@blakeandwhite
Amazon.com Received 7.7% of Traffic from Facebook
Source: comScore and J.P. Morgan (January 2011).
Facebook referral traffic to Amazon rose 328% year over year.
#FBCommerce@blakeandwhite
Facebook Friend Recommendations Drive Sales
Consumers are 68% more likely to buy a product recommended by a Facebook friend.
#FBCommerce@blakeandwhite
The Web is Shifting Towards Discovery
#FBCommerce
TH
EN
NO
W
@blakeandwhite
Facebook Commerce Results
#FBCommerce@blakeandwhite
Eventbrite
#FBCommerce@blakeandwhite
Eventbrite
#FBCommerce@blakeandwhite
Eventbrite
#FBCommerce@blakeandwhite
Eventbrite ResultsThe Results
#1source of referral traffic was Facebook after only a year of using Facebook Connect
of all Facebook shares happened post-purchase
more ticket sales were driven from a post-purchase share vs. a pre-purchase share.
Value of an event shared to Facebook in ticket sales.$2.5
3
60%20%
Source: Facebook Case Study
Eventbrite Results
#FBCommerce@blakeandwhite
Step2
B
C
#FBCommerce
B
C
Facebook OnSite
@blakeandwhite
A
Step2
#FBCommerce@blakeandwhite
Facebook OnSite
Step2 Results
The Results
of verified customers share product reviews with their Facebook friends
Increase in referral traffic from Facebook over the past year
Increase in revenue from Facebook-referred visitors
50%135%
3X
#FBCommerce
Step2 Results
@blakeandwhite
Advance Auto Parts
#FBCommerce
A B
C
D
@blakeandwhite
Facebook Discovery
A B
C
D
Advance Auto Parts
#FBCommerce@blakeandwhite
Facebook Discovery
A
Advance Auto Parts
#FBCommerce@blakeandwhite
Facebook Discovery
B
C
PowerReviews’ Open Network Results
The Results
57% of all verified reviews are shared to Facebook
of all reviews shared to spur further engagement through Likes/Comments
more reviews are shared with Facebook OnSite vs. traditional methods
The value of a review shared to Facebook with Facebook OnSite.
70%
5X
$15.72
#FBCommerce@blakeandwhite
Tip 1: Launch Facebook Connect Now
#FBCommerce
Facebook OnSite Facebook Discovery Facebook Community
@blakeandwhite
Tip 2: Integrate Sharing Throughout Shopping Experience
#FBCommerce@blakeandwhite
Tip 3: Experiment with features that promote discovery on Facebook
#FBCommerce@blakeandwhite
PowerReviews Suite of Facebook Products
#FBCommerce@blakeandwhite
Facebook OnSite Facebook Discovery Facebook Community
To get started, contact: [email protected] or call 866-345-1461
Q&A
Thank you.Thanks for attending. Please take a moment to complete our brief survey upon leaving the webinar.
Today’s Speaker:
Blake BryshaSr. Marketing Manager@blakeandwhite
#FBCommerce
