Facebook Ads Campaign Setup “Step-by-Step”

According to Facebook, you can create up to 1,000 campaigns, ad sets & 5000 ads per ad account.

Manage AdsFIRST

Select the “Campaigns”SECOND

How to Set Up Campaigns

Ad SetsWhen you create an ad set, you need to determine the following things:

1. Ad scheduleApart from setting the start & end dates for an ad set, you can also choose to run the ad set for specific times during the day & week.

2. Ad budgetYou can choose how much you want to spend on each ad set & choose to set a daily or lifetime budget. If you choose a lifetime budget, Facebook divides the budget into equal parts depending on how long you run the ad set.

3. Ad biddingBefore the recent update, you could bid for ad spaces using either Cost per Mille (CPM), Cost per Click (CPC), or optimized Cost per Mille (oCPM). The recent update replaced oCPM with 2 new options -- Post Engagement & Daily Unique Reach.

With Post Engagement, you can bid to show your ads more often to people who are most likely to engage with your ads, even if they're shown the same ad more than once.

With Daily Unique Reach, you'll only show an ad to each person once, so that you can reach as many people as your budget allows.

4. Ad targetingThe shift of ad targeting from the ad level to the ad-set level means that each ad set will only target one group of people, and all the ads inside an ad set will reach the same group of people.This makes ad sets even more important & convenient since you can easily run A/B experiments on your targeting options without needing to change your ad image & copy.

5. Ad placementWith ad placement, you can choose whether to show your ads in the desktop news feed, mobile news feed, desktop right column or partner mobile apps. However, the ability to place your ad on partner mobile apps depends on your advertising objective.

In general, Facebook does not allow you to advertise on partner mobile apps if your advertising objective is to:

Gain new page LikesIncrease post engagementInstall or engage with a desktop appClaim a Facebook offerRespond to an eventView a video.

Ads

Finally, at the ad level, all you need to do is design your ad creative.

In Facebook’s terms, this means that you write your copy & choose an image.

It’s that simple!

How to Set Up Ads

Here's how to create an ad. First, select the ad set you want to create your ads in & click “View Ads”.

Saved Audiences

As the name suggests, Saved Audiences is a feature within Power Editor that lets you create & save a target audience.

How to Set Up Saved Audiences

Setting up & organizing your saved audiences is easy.

First, click “Audiences” on the dropdown menu as shown in the screenshot below.

Next, click “Create Audience” and select “Saved Target Group” from the dropdown menu.

A box should appear below so you can fill up the empty fields to create your target audience.

To save your target audience, click the green “Upload Changes” button.

Don’t forget to do this whenever you make changes to your campaign in Power Editor so you don't lose all the changes!

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