What Are Facebook Pages And How

Can They Help My Local Business

Online And Digital Marketing

• The trend towards online and digital

marketing is growing.

• Not only is it cheaper and easier to

implement but it is also capable of

reaching a much wider audience.

• One of the most significant benefits of this

marketing transition is that it is now far

easier for small businesses to compete

with large organizations.

Most Valuable Advertising

Platforms

• Facebook business pages are one of the

most valuable advertising platforms

available.

• Setting up a business page allows you to

build a closer relationship with your

customers.

• It gives your company access to advertise

within the world's largest social network.

What Is A

Facebook Business Page?

• A Facebook business page is a Facebook

page developed to specifically suit the

needs of a business or organization.

• It lets you post photographs, contact

details, information, and updates about

your products and services.

• Facebook users that choose to become

'fans' of your page can interact with it by

adding their own comments and using the

'like' function.

Benefits Of Using The

New Facebook Business Page

• Your fan numbers are no longer capped

at 5000

• Facebook users that wish to become fans

are automatically accepted

• A person does not have to be a fan or

even a Facebook user to view your page

• Certain personal functions, such as

private messaging, are disabled

• You can view a more limited selection of

information about an individual fan

Developing A Facebook

Business Page Strategy

• When establishing your social media

page it is important to develop a

management strategy.

• Doing this ensures that you can expand

your fan base as far as possible and as

fast as possible, while seeing this

expansion translate directly into

improvements in your earnings.

• Here are some of the aspects that a

successful strategy should include:

Product Promotion

• Promotion is a key feature of every good

Facebook marketing strategy

• By posting exclusive updates about your

new products and services, you can build

up interest in your company and reach

out to potential new customers.

• These posts will even be visible on your

fan's newsfeed which is the first thing they

see once they log onto the site.

Buildup Positive Relationships

• A lot of the benefits of a business page rely on having a large number of fans to communicate with.

• One method of increasing fan numbers is to provide them with valuable content, such as exclusive vouchers, advanced product knowledge, or attractive competitions.

Search Engine Optimization

• Including keywords, keyword phrases,

and backlinks which are related to your

field, as well as updating your content

regularly, will help you to increase your

Facebook page's visibility.

Get Some Feedback

• Large companies spend huge amounts of money surveying their customers in an effort to understand and improve aspects of their service.

• Facebook however, allows you to get customer feedback easily and inexpensively.

• By viewing your fan's comments, posting open questions, or setting up an interactive poll, you can build up better knowledge of your target audience.

What Results Can Expect From

Your Facebook Business Page?

Increased Sales

• Facebook has over 900 million active users who each visit the site for an average of 52 minutes each day.

• This offers huge advertising potential to anyone who is able to take advantage of it.

• By providing fans with direct links between posts about a new product and the exact page where they can buy it, you can dramatically increase your sales.

Increased Online Visibility

• Business pages can be viewed anyone, and they are often a prominent search engine result.

• Part of the reason that they are ranked so highly is that Facebook is a well-established and trusted website.

• By filling your page with search engine optimized content, you can make the most of this search engine boost and ensure that your page is one of the first results for key search terms related to your company.

Growing Fan Numbers

• The average Facebook user has 130 friends.

• When one of your fans interacts with your page by liking it or commenting on a post, this action becomes visible on their friend's newsfeeds, and they are given the option to become fans as well.

• It is easy to see how a well-managed marketing strategy can result in quickly increasing fan numbers.

Gain A Better Understanding

Of Your Customers

• Although you will not be able to see

personal information, by building up a

large fan base you will have access

to important statistics about your fans.

• Details about their age range, gender,

location, and language will give you

an insight into your customer

demographics.

How To Begin

• Implementing an effective digital

marketing strategy on a social media site

like Facebook can boost your sales,

widen your customer base, and allow you

to build up a positive relationship with

your fans.

• Common mistakes like bombarding fans

with too many updates or not focusing on

SEO can result in a bad fan relationship

and poor online visibility.

• By hiring professionals to implement an

advertising strategy on your behalf, you

can reap the benefits while saving the

valuable man hours it would take to get

the same results without such extensive

experience.

To Get Started Contact Us Now!