Facebook Basics For Business - Results Oriented Web Meetup
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Transcript of Facebook Basics For Business - Results Oriented Web Meetup
Results Oriented Web
@giovanni
June 27, 2012
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ResultsOriented
WebfacebookFacebook Basics for Business
Results Oriented Web
@giovanni
Thank You!
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Results Oriented Web
@giovanni
About @giovanni
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On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes.
On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV.
And, if you’re not careful you might catch him or his work on Troubadour, TX, a weekly syndicated TV series airing in about 38 million households in 140 U.S. markets.
Results Oriented Web
@giovanni
Knowing The Lingo
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Your Business Page
•Likes•Updates•Comments•Cover Photo•Composer•Messages•Apps•Milestones•Insights
•Profiles•Pages•Tags•Timeline•News Feeds•Posts•Friends•Fans•Subscribers
Results Oriented Web
@giovanni
Essential Components Of A Facebook Campaign
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Before & After
•Differentiate•Target•Be Relevant•Have a Budget•Define Your ROI & Your ROE•MAKE A PLAN - GOALS ARE GOOD
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Essential Components Of A Facebook Campaign
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During
•Give it legs - Give ‘em something to talk about•Lead them to a destination or a point of conversion•Provide a way to engage•Stay engaged•Provide the means and the incentive to share
Results Oriented Web
@giovanni
De!ning Goals
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Start with the End in Mind
•Define Target Audience•Determine Goals And Objectives•Develop and Implement Tactics to Achieve Goals•Monitoring, Measuring, & Reporting•Wash, Rinse, & Repeat
Results Oriented Web
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Account Creation
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Results Oriented Web
@giovanni
Account Creation
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Your Business Page
•What category does your page belong in?•Identify the specific category and provide your company name•“Read” and accept the TOS•Set up your page administrator
Results Oriented Web
@giovanni
Adding Public Fan/Business Page
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Account Con!guration
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The Admin Panel
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Account Con!guration
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The Admin Panel
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@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
Results Oriented Web
@giovanni
Account Con!guration
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The Admin Panel
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@giovanni
Account Con!guration
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The Admin Panel
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Editing & Managing Basics
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Let’s Edit
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Branding Consistency
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@giovanni
Branding Consistency
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Results Oriented Web
@giovanni
SEO For Facebook
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Tips for Increasing Search Visibility
•Brand Consistency - Push/Promote Facebook Page•Back Linking•Wall Posts are Time Sensitive•Make Content Public•Put Keywords In The Right Place•Optimize Your Multimedia•Run Your Page Well
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Optimizing Content for Facebook
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•Use Magnetic Words In Your Titles•Keep Your Titles Brief•Add Attractive Keywords and META Data•Use Attention-Grabbing Images•Add Social Sharing Buttons Everywhere•QUALITY over quantity
Results Oriented Web
@giovanni
Using Photography On Facebook
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Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Photography On Facebook
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Publish Once & Share
Results Oriented Web
@giovanni
Using Video On Facebook
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Upload or Embed?
Results Oriented Web
@giovanni
Integrating Facebook Into Your Site
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Results Oriented Web
@giovanni
Integrating Facebook Into Your Site
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Measuring Results
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Insights
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What are you thirsty for?
Getting Help
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What kind of campaigns are out there?
Results Oriented Web
@giovanni
Getting Help
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What kind of campaigns are out there?
Small Business Example
Keyword Research10 Pages OptimizedFacebook (5 posts/week)Twitter (10 tweets/week)
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Getting Help
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What kind of campaigns are out there?
Medium Business Example
Small Biz Package+15 More Pages OptimizedYouTube OptimizationFlickr OptimizationSet Up Google Analytics
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@giovanni
Getting Help
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What kind of campaigns are out there?
Large Business Example
Medium Biz Package+25 More Pages Optimized
Blogging/CommentingBookmarkingStaff Training
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Getting Help
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Level 1
Level 2
Level 3
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# of social media sites included in this planSuggested social media sites
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@giovanni
Need Help? Talk to Tom McCracken @ LevelTen Interactive
Getting Help
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White Label
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07.18 Integrating Social Media with Email Marketing
08.15 YouTube Basics For Business
09.19 Facebook Advertising Basics for A Stellar Holiday Season
10.24 Twitter Ghosts & Goblins To Avoid In Business
11.24 SEO for Business
12.19 Social Media Best Practices For a Rockin’ 2013!
Sign up at http://meetup.com/ROWDFW
Upcoming ROW Classes
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Results Oriented Web
@giovanni
06.30 DFW Rocks Social Media Day Addison, TX [search: dfw rocks social]
07.09 SEO for Public Relations Pros Durant, OK [search: ocpra summer conference]
07.10 Facebook Tips, Tricks, & Hacks for Tech Start-Ups Plano, TX [search: gravity center dallas]
07.14 To Tweet Or Not To Tweet Dallas, TX [search: art professionals texas]
more dates at http://LiveLoudTX.tumblr.com
Upcoming Talks
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Results Oriented Web
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Questions?
Questions?
Thank You
Results Oriented Web
@giovanni
Thank You
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Giovanni [email protected]://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexaslinkedin: http://linkedin.com/in/LiveLoudTXtumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX
http://LiveLoudTexas.com/preso
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