How to turn FACEBOOK into a

Sales & Marketing MachineHow to Get Started with Facebook Marketing

Why Facebook?

– 15 million Australian users

– 46.9% Male / 53.1% Female

– 27% of people between 24-34 years old

– 47% of people over 35 years old

– Interests & Behaviours

– Topic Data

– B2C and B2B

Almost every company’s target market is on Facebook

THE KEY TO SUCCESS: GETTING THE RIGHT OFFER IN FRONT OF THE RIGHT PEOPLE

3 EASY STEPS TO KILLING IT ON FACEBOOK

1 Target

2 Offer

3 Message

The Formula:

3 STEPS TO KILLING IT ON FACEBOOK

First of all, know who you are targeting (your ideal client), second Create Your Offer, third, Craft Your Message

1. TARGET

Demographics

Psychographics

Immediate Needs

2. IRRESISTIBLE OFFER

2. IRRESISTIBLE OFFER

Know What Your Target Market Wants

Solve their Problem

Provide Results in Advance

Create Desire

Call to Action

3. MESSAGE

What do they believe?

Their Language

Keep it Simple

WALK THROUGH

Target: First Home Buyers, 30-45 year olds, married, employed

Need: Need an easier way to get into the property market, issues

are not enough of a deposit, cost of houses are high

Offer: Low Deposit Home Loan + Affordable Properties

Articulation: How You Can Own Your Home for less than the cost of

renting, even if you don’t have a big enough deposit

THE 3 BIGGEST MISTAKES ON FACEBOOK

3 BIGGEST MISTAKES ON FACEBOOK

1. Going Straight to the Sale

3 BIGGEST MISTAKES ON FACEBOOK

1. Going Straight to the Sale

2. Terrible Content

3 BIGGEST MISTAKES ON FACEBOOK

1. Going Straight to the Sale

2. Terrible Content

3. Not Understanding what your

target market really wants

GENERATING NEW PROSPECTS AND CLIENTS ON A (TINY) BUDGET!

WHAT TO DO

1. Build a Huge Passionate Community Full of Your Ideal

Customers

2. Influence People on Facebook through Emotions and Passions

3. Get them to buy from you

3 Common Mistakes When Building Your Page

1. Choosing the Right Name2. Choosing the Right Passion3. Not Engaging Your Audience Effectively

Your Facebook Page

• Build a Passion Page and They Will Come

• Share Great Content• Nobody wants to click on

‘Joe’s Taxation Services Pty Ltd’• Everybody wants ‘I Love Business’

What is a Passion Page?

What NOT to do

Identify the Right Passion

1. In order to attract your ideal customers as Loyal Fans, you need to choose the right passion

2. Look at your Psychographics for Clues3. Build a Page around that Passion

Engage Your Audience

So now you have your ideal customers flocking to your page. What Now?You need to Engage Your AudienceEngage, Entertain and Persuade

8 Types of Posts to Engage Your Audience

1. Questions2. Memes3. Quotes4. Stories5. Ideas6. How To7. Links to random cool stuff8. Shout-outs, competitions and prizes

REAL CASE STUDY

Newcastle Yummy Mummies

Chose “Yummy Mummies” Over “Advanced Physiotherapy & Injury Prevention Pty Ltd”Targeted Expecting Mothers in the local areaAttracted 1,005 Fans within 2 monthsBooked Solid in 2 Months

Some Examples of Posts

How to turn fans into customers

An Offer

WHAT TO DO

1. Give it a Go

2. Have a Goal

3. Remember the 3 step formula

4. Seek a Mentor to Maximise Results

How to turn FACEBOOK into a

Sales & Marketing MachineHow to Get Started with Facebook Marketing