Facebook Applications And Ecosystem Face Reviews
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Transcript of Facebook Applications And Ecosystem Face Reviews
Facebook Applications & Marketing
“Engaging the Social Operating Platform & Eco System for Your
Business”
ByRodney Rumford
Facebook Growth & Trends
• 4+ Million Users• 200K New Users Daily Since Jan 2007• Average 3% Weekly Growth Since Jan 2007• Older Demographic Rapidly Adopting (26+)• Disrupts Traditional Communication Channels• Streamlines Ability to Engage & Facilitate More Connections
• Sixth-most trafficked site in the United States (comScore) • More than 54 billion page views per month • More than half of active users return daily• Over 4000 Applications (85% Engagement)• 54 Billion Page Views Per Month
The Facebook Social Graph=
Frictionless WOMA Squared
What is an Application?
No software to download: Merely flip a switch
& you are plugged into the social graph
Application Directory
Application Anatomy 101
Application Example
Viral Carriers & Touch Points
• Mini-Feed• News-Feed• Requests/Invites• Notifications• email• Shared Items• Profile Page App Discovery• Behavioral Based
Applications Stats: Always Measure
Facebook Groups
Polls For Market Research
13 Facebook Marketing Carriers• Email • Notifications• Share• Mini-Feed• News-Feed• Invite Friends• Attachments• Photos• Videos• Groups• Notes• Profile Application Interaction• Behavioral Based Interaction with Application
Marketing Opportunities: Extend Your Brand
•Lead Generation•Brand Extension•Commerce•Customer Engagement•Traffic•Brand Loyalty•Frictionless WOMA •Groups•Applications•Advertising
8 Steps To Facebook Engagement
1. Start At The End
2. Business Opportunities & Objectives
3. Compelling and Engaging Application 10K foot
4. Application Strategy 1K Foot
5. Application Design and UI
6. Application Build
7. Nurturing of Users
8. Continual Improvement & Measurement
Thanks For ListeningFeel Free to Friend Me on Facebook
http://www.facebook.com/profile.php?id=540680174