Facebook and Brazil
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Transcript of Facebook and Brazil
![Page 1: Facebook and Brazil](https://reader033.fdocuments.us/reader033/viewer/2022060108/554d413cb4c905b0708b4c7d/html5/thumbnails/1.jpg)
Facebook in BrazilBy: Joao Mattos
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Facebook Largest social network in the world
Founded 2004
+1,200 employees
More than 400 million active users
About 70% are from outside the USA
70 translations
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Brazil 5th Largest country in the world (#1 in LA)
5th Internet users: 198,739,269
5th Language spoken online: Portuguese
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Facebook’s Challenges and
GoalsShare and Connect
Dominate
Overcome Orkut in Brazil
Generate income
Gain more popularity in Brazil among business
Find partners
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Right track
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Facebook in BrazilNumber of users on Facebook in Brazil: 4 093 080
Male users on Facebook in Brazil: 1 921 820
Female users on Facebook in Brazil: 2 174 720
Online penetration in Brazil: 6.06 %
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How to improveWhat Brazilians love? - Find culture elements
Brazilian news
Teach
Reach businesses
Reach TV Media
Internet Sites
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MeasureNumbers
Increase of Language translation
Possible migration from Orkut to Facebook