Facebook Ads

…and how to make them work

Ad Layouts

Setting Up Your Ad

Click a “Create an Ad” link or go to facebook.com/ads/create

Fill Out The Form

You Can

Advertise a web page• “Suggest an Ad” pulls from your page content• Choose title, description, image from the page or edit yourself

Advertise something on Facebook• Page• Application• Event• Group

Note: can not edit title of ad when advertising something on Facebook

Targeting

Location• Everywhere• Country• State

Demographics• Age• Sex

Likes and Interests

Connections on Facebook• Are Connected To• Not Connected To• Friends are Connected To

Advanced Targeting

Birthday

Interested in• Men• Women

Relationship• Single• Engaged• Married

Languages

Education• College Grad• In College• High School

Workplaces

Campaign

Setup Individual CampaignsSchedule to run a few weeks maximum

Set Budget – Monitor conversion rates

Keep cost per conversion maximized

Bidding

Pay for Clicks (CPC - recommended)Maximum suggested bid

Pay for Impressions (CPM)

Ad Do’s

One Line Title

Speak to the Audience

Promotions

Spark Curiosity – details come when they click

Clear Call-to-Action

Switch ads out often

User Flow Ads – target internally then externally

Ad Don’ts

Repetitive

2 ads targeting same audience

No Targeting

Link to Website Homepage

Random picture

Bad Ads

Bad Ads

Bad Ads

Jenn MathewsSEOGoddess

Facebook.com/SEOGoddess Twitter.com/SEOGoddess