FACEBOOK ADVERTISEMENT

ADVERTISING

The American Marketing Association defines advertising as : “Any paid form of non-personal presentation of goods , services or ideas for action, openly paid for by an identified sponsor.”

FACEBOOK ADVERTISING

Paid •Ads-Paying to leverage the power of the channel to deliver a message that drives to another type of media

Owned •FB Page-Dynamic content in a controlled environment. Set up as a repeatable, value- added experience

EXAMPLES

EXAMPLES

FB ADS ARE SOCIAL You can reach out to people in their social environment during their social acitivities.

The fact that user sees that his friends like a page, a post etc. is a very intensive Social Recommendation.

FB ADS ARERAZOR SHARP TARGETED You can target your campaign’s audience by location, gender, age, education and other demographic criteria.

FB ADS AREPERSONALIZED & MICRO TARGETED What is even more important, you can target Facebook users by their specific interests, activities and hobbies, family status, shopping habits, Facebook connections and even by their date of birth, to create highly personalized message to them.

MAIN OBJECTIVES FOR A FACEBOOK ADS CAMPAIGN• BUILD/ INCREASE BRAND AWARENESS

• BRANDING

• DISSEMINATE SPECIFIC INFORMATION

• FAN RECRUITMENT

• LEAD GENERATION

• SALES

MOST COMMON AD TYPES, THAT WORKS

MARKETPLACE

Also called standard ads, they appear in

the right- side column of Facebook

properties. They can include a social

recommendation, even if they lead off

Facebook.

SPONSOREDSTORIESThey advertise Facebook user activities { for

example, a page or a post like, a comment, a place check in} to these user’s friends.

PAGE POST ADS

You can further promote your most

successful content to your fans & friends by creating an ad from a

post that was originally published on

your page.

WHERE IS THE RETURN OF INVESTMENT (ROI)??

FACTS

1. In June 2012, Zappos (Online clothing store based in vegas) announces a 3.5 * ROI in the last two years with a spending of about $10 million.

2. In Sept 2012, Facebook’s partners report that the company’s Exchange ad-buying program has resulted in up to a 20 * increase of ROI.

3. In Nov 2012, Facebook Global Marketing Chief , Carolyn Everson, announced that Samsung received a 1,300 percent ROI from a campaign of Samsung Galaxy S3.

THE POWER OF NETWORK

150k Fans 1.9 Million Reach10.3 Million Friends of

Fans Force

BEST PRATICES YOU HAVE TO KNOW

FOLLOW THE FACEBOOK

ADVERTISEMENT GUIDELINES

38 % of fb ads were rejected because they were violating the Guidelines!

FB ADS HAVE TO BE PART OF YOUR

BRAND’S STRATEGY

A Facebook ads campaign is not an isolated island. It must be aligned with your overall Content Strategy & Objectives.

KEEP IT CLEAR & CLOSE

Use clear images & close- up photos ( also valid for page posts that will be used as Page Post Ads.)Create text with a clear CALL TO ACTION

DO NOT SPAM Targeting a very board audience without taking into account the users’ interest, demographic etc. is SPAMMING and will adversely affect your campaign.

STOP BOMBARDING YOUR AUDIENCE

Facebook users are not helpless TV viewers. They can react to annoyances by hiding even reporting your ad when they had enough.

OPTIMIZE, OPTIMIZE ,OPTIMIZE .

ALWAYS

Do not “fire and forget” ! Closely monitor your campaign, optimize and refresh with new texts & images

ANY QUESTIONS????? Note : Only Sensible Questions are invited!!!