Setting up Facebook Ads[in Cambodia]

• I had the privilege of helping Unique Kayak Cambodia set up their first Facebook ads.

• Us English-speaking Facebook addicts think its so easy, but ESL folks appreciate the guidance.

• It was an absurd, and meaningful experience.

Settings > Manage Ads

Campaigns> All Ads > Create an Ad

Set your goal. In our case, site clicks.

Ads come from pages- pick your page.

Then create a catchy headline.

The “text” section receives the most attention

Use casual language, as if sharing your page with friends.

Choose “Show Advanced Options”

News Feed Description: here’s your chance to add more info.

Tip: uncheck “Right Column”

Those have a lower conversion rate.

Target your users by location.

In this ad, we’re targeting major American metropolitan areas.

Facebook lets you target users by college major.

Interests: Here’s the Facebook Gold

In this ad, we chose people interested in “Cambodia” and “Cultural Tourism”

More Categories: Demographics

Under travel, we are actually able to target users intending to go to Thailand. Let’s get them to Cambodia instead.

Tip: Set your own CPC

I like to set a CPC that’s a few cents higher than Facebook’s recommendation.

Pat yourself on the back.

You’ve created an awesome Facebook ad. Now, one more?

Adventures courtesy of:

Simona Marie Asinovski

www.simonamarie.com

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