Facebook 202: Tools, Tips and Timing
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By Herb Lawrence, Center Director Astate Small Business and Technology Development Center * Facebook 202: Advanced Techniques Tips & Tricks for a GREAT Page
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Powerpoint used in our Advanced Facebook marketing workshop offered by the ASU Small Business and Technology Development Center to area businesses Thursday, September 27th at the ASU Delta Center. Topics included leveraging Timeline features, Time management, Tools for creating content and scheduling
Transcript of Facebook 202: Tools, Tips and Timing
By Herb Lawrence, Center Director
Astate Small Business and Technology Development Center
* Facebook 202: Advanced TechniquesTips & Tricks for a GREAT Page
*In Your Packets:
Registration form
and evaluation form– Please fill out the Attendee Record Form at the beginning of the
seminar
Copy of the slide presentation
Additional handouts
*What We Will Cover
1. Setting our Cover Photo and Profile Picture
2. Star, Hide, Pin
3. Explore the Admin Panel
4. Organizing Our Views and Apps
5. Make the Most of About
6. Enable Messages
7. Name Change Opportunity
Get more Facebook user data on our Facebook 2012 boardVisit the ASU SBTDC Facebook Page!
Herb’s 5 Laws Online Consumers
*Attention Span of a Gnat
*Lazy
*Selfish
*Not Rocket Scientists
*Don’t have ESP
Why “Like” a PAGE?
*40% Want Discounts/promotions
*39% Show support of Company
*36% Get FREEBIES
*34% Stay informed
*30% Updates on upcoming sales
*25% Exclusive Content
Why Consumers Use Facebook
*63% Reconnect old friends
*59% Maintain personal contacts
*37% Stay on top of social life
*30% Fill downtime guilty pleasure
*30% play games
* Facebook User Motivation
*But FIRST!!!!!
*How does Internet Marketing Sync with Your Overall Marketing Plan?
*What Social and Online Marketing Do You Currently Use?
*Specifically What DO YOU WANT Facebook to do for you?
*What is the REASON You have a Page?
*What do you WANT FANS TO DO?
*What Facebook Doesn’t Tell You!
*90% of “Likers” NEVER come back to your page!
*At BEST… 20% of your Fans See Your Newsfeed Post
*Today Post “Decay” is about 5 HOURS
*Edgerank will SLAP YOU!
*Up to 30% penalty for 3rd party posting to Facebook
* Engaging Brand Timelines
Photo of first Wal-Mart in Rogers in 1962
*Cover Photos
*New: Cover Photo 851 X 315 pixels
*Thou Shalt Not:*Price or purchase information
*Any type of contact information
*References to Facebook features (like, share, etc.)
*Calls to Action (Get it Now or Tell Your Friends)
*Misleading, deceptive or false covers
*Walking a Fine Line Here
*Cover Images
*What Works?
*Photo to showcase your products
*Photo of people using your products
*Photo of “secret” ingredients
*Photo with unique selling point
*Photo that gives inside look to your business
*Photos that make visitor salivate
*Photos that involve the audience
*Change Cover Image often
Make ‘em Hungry! Share Your Ingredients
*Covers That Work
Really Make ‘em Hungry! Happy Customers
*More Covers that Work
*Profile Picture
*180 x180 pixels is your thumbnail scaled down to 32 x 32
*What works?
*Logo
*Image that is representative of your brand
*Best to Be permanent
*ASU SBTDC Facebook
*Star, Hide or Pin
*You can Pin or Anchor a specific post to the top of the timeline for up to 7 days
*Pinning a story prevents it from getting lost
*Star Highlights the post and spreads across both columns
*Downside…can’t Highlight AND Pin
*Hide from Page takes off Timeline not newsfeed
*Admin Panel
*You can now see Notifications
*New Likes
*And send private messages to them as your profile
*Fans can now privately message your page
*You can only respond, not initiate as your page
*Insights
*Page Tips
*Also has drop down Manage (your edit), Build Audience, Help and Hide
* Organizing Your Views & Apps
*Right below cover photo
*Photos tab automatically first and can’t be moved
*Allows for 12 apps to be shown (with drop down)
*Only 4 can be featured in view
*Choose View Apps Carefully
*Can Customize images for each app 111 x 74 pixels
*Good and Bad of the “Like” “Liked” button
*ASU SBTDC Apps
*3rd Party Feeds
*http://facebook.com/twitter FB to Twitter
*http://facebook.com/selectivetwitter #fb posts any tweets you end with #fb to page wall
*http://facebook.com/networkedblogs pulls your blog feed into Facebook page
*http://facebook.com/googleplustopages
*http://www.facebook.com/youtubeapp
*Other Apps Worth Checking Out
*Static HTML http://apps.facebook.com/static_html_plus/
*Tabsite http://tabsite.com
*Involver http://involver.com
*North Social http://northsocial.com
*Fan Page Engine http://www.fanpageengine.com
*TabPress http://apps.facebook.com/tabpress/
*About Box
*On left below Cover Image
*Grown from 70 characters to 170 characters
*Perfect Call to Action
*Can Include website links
*However Local Business Pages display your local information (address or phone)
*Can insert website in those options
*Decide what is more important website or other contact
*Edit About Description: admin panel>Manage Page> Basic Information
*Enable Messages
*Part of Admin Box Enabled messages perfect for private conversations with fans especially something sensitive like customer service issue
*Customer must initiate
*Your responses as your brand not individual
*Can Turn off:
*Admin Panel, Manage>>Edit Page>>Manage Permissions then uncheck Messages box
*To Run Contests
*Wildfire http://wildfireapp.com
*Strutta http://strutta.com
*LikeOurBusiness http://likeourbusiness.com
*Best Practices
*Publish MORE Visual Content
*Posts including a photo album or pic generate 2X more engagement than other post types
*Think: photos, charts, infographics, Pinterest!
*Feature Custom Tabs in Views & Apps for Lead Generation – No more default landing tab option
*Edit Images that Appear in Your Views & App Bar
*Make Sure Best Posts Appear on Timeline (Make sure default setting is “Allowed on timeline by checking “Everyone can post to ASU SBTDC timeline in the manage permissions section)
*Pin a New Featured Promotion every 7 Days
*Prepare a Schedule or Calendar for regular posting
*Tie Facebook posts to your marketing campaigns
*3rd Party Schedulers
*Hootsuite http://hootsuite.com
*Buffer http://bufferapp.com/
*Tweet Deck http://tweetdeck.com
*BUT..BEST IS IN FACEBOOK STATUS!
*Activity Log
*Activity Log allows you to view, manage and organize all the posts on your page, even the ones you hid from timeline.
*Able to filter stories by date or story type
*View spam vs. photos vs. comments vs. posts
*To Access Admin Panel, click Manage>>Use Activity Log
Posting Content
Scheduling Posts
Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience
Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.
Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing format.
YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.
Scoop.it Instantly curate and post interesting information on your social sites. http://www.scoop.it/t/arkansas-small-business
Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”
Tools to Create Content
* Thank You! Oh or call me: 870-972-3517
Let’s Connect On-Line
E-mail [email protected]
ASU Small Biz Blog http://www.asbtdc-asu.com
Facebook Page: http://www.facebook.com/asu.sbtdc
Facebook Profile: http://www.facebook.com/herb.lawrence
Twitter: http://www.twitter.com/asbtdc_asu
LinkedIn: http://www.LinkedIn.com/a/asusbtdc
