Facebook 101

26

description

 

Transcript of Facebook 101

Page 1: Facebook 101
Page 2: Facebook 101

04/08/23

EDC Marketing Campaigns

2

Agenda

• What is Facebook?• Profiles, Groups & Fan Pages• Getting Started• Facebook and Privacy• Facebook Tips• Q & A

Page 3: Facebook 101

04/08/23

EDC Marketing Campaigns

3

What is Facebook• Company Stats:• More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on

Facebook • More than 20 million people become fans of Pages each day • Fan Pages have created more than 5.3 billion fans

Page 4: Facebook 101

04/08/23

EDC Marketing Campaigns

4

Local

• 148,340 adults within 50 miles of Springfield are on Facebook…

what are YOU doing to engage with them?

Page 5: Facebook 101

04/08/23

EDC Marketing Campaigns

5

Social Networking• Online communities of people who share interests

and /or activities• The naturally viral nature of these online social

networks can be used promote your organization.• Objectives can include:

– Developing promoters– Product research– Public Relations– Finding collaborators– Developing awareness– Positioning your organization

Page 6: Facebook 101

04/08/23

EDC Marketing Campaigns

6

Make regularly scheduled updates•Updates keep fans interested and up-to-date•Ideas for Periodic posts – Repurpose content

– who you’ve helped– who needs help – Photographs of events, current campaigns and

client interractions

• MAKE A CONNECTION• Don’t scare people

– Your industry has a serious purpose– playful communications lightens the mood

•Encourage feedback•Check the page daily for responses

Page 7: Facebook 101

04/08/23

EDC Marketing Campaigns

7

Groups, Profiles, Pages

• Facebook Glossary• Terminology

Page 8: Facebook 101

04/08/23

EDC Marketing Campaigns

8

Log In

• Log in to your personal Facebook account

• www.facebook.com

Page 9: Facebook 101

04/08/23

EDC Marketing Campaigns

9

Groups

• From Facebook:

• With Facebook Groups, you can join and create up to 200 groups. Groups can be based around shared interests, activities, or anything you like. They are for members of groups to connect, share and even collaborate on a given topic or idea.

Page 10: Facebook 101

04/08/23

EDC Marketing Campaigns

10

Profiles• A profile is personal page on Facebook. It can include• Name• School information• Hometown information• Employment information• Personal information such as age, marital status, etc.• Information about groups and pages you’re a member

or fan of

• It’s against Facebook policy to create a profile for a business.

Page 11: Facebook 101

04/08/23

EDC Marketing Campaigns

11

Profiles

Page 12: Facebook 101

04/08/23

EDC Marketing Campaigns

12

Why Pages?

• Designate multiple administrators• Public and will start ranking in Facebook

and search results• Anyone can fan your profile

• Let’s get started: • http://www.facebook.com/page

Page 13: Facebook 101

04/08/23

EDC Marketing Campaigns

13

Go to the Your FB Page• After creating your page, access it by

typing your organization in the search box at the top of the page

Page 14: Facebook 101

04/08/23

EDC Marketing Campaigns

14

Admin

• To make updates your organization, you must be an administrator of the page

• Admins can edit the page, upload photos and delete posts

• Admins can also send updates to FANS, add events and update posts

• You can even mention other organizations or people you are connected with

Page 15: Facebook 101

04/08/23

EDC Marketing Campaigns

15

Create Events

• Go to the Events tab and create an event

Page 16: Facebook 101

04/08/23

EDC Marketing Campaigns

16

Edit Page

Page 17: Facebook 101

04/08/23

EDC Marketing Campaigns

17

Update Fans

• Posts get lost in the feed – send personal correspondence– Go to Edit Page > (scroll) > Send an Update

to Fans– Email events invitations directly to fans

• Copy and paste to make it easy• Communicate clearly your call to action

Page 18: Facebook 101

04/08/23

EDC Marketing Campaigns

18

Mention People and Businesses

• Type @ and follow with the name of a person or organization you are connected to

• A self-populated area will pop up – choose who to mention

• Now, your post will show on their page or profile, too– Sometimes, their page may be set up to not

allow outside posts. In this case, it will be in another location

Page 19: Facebook 101

04/08/23

EDC Marketing Campaigns

19

Social Media and your Facebook Page

• You get out of it what you put into it• Calendar regularly scheduled updates• Post serious facts, playful communications,

events, images and videos• Encourage feedback• Check the page daily for communications

Page 20: Facebook 101

04/08/23

EDC Marketing Campaigns

20

How To Use:• Define your audience, locate your potential

customers, build a social relationship • Do Not overtly promote brand or website• Think listen and share

– “help” with “how to”, “why”, examples, opinions on business topics

– Try to make connections between something new and something readers may know

• Be yourself, be human, be humble

Page 21: Facebook 101

04/08/23

EDC Marketing Campaigns

21

Grow your Audience

• Facebook Ads help grow your audience• Facebook ads can be developed to

target your audience and are viewed in the side-bar of the individual’s profile

• Remember to set a start and end date for your ads

• Use your analytics to see how the ad is working

Page 22: Facebook 101

04/08/23

EDC Marketing Campaigns

22

Interconnectivity

• Your blog can be fed into your notes section

• Other platforms can link to your Facebook page

• Third party applications offer a platform to view all platforms at once – more later

Page 23: Facebook 101

04/08/23

EDC Marketing Campaigns

23

Use Social Media on a Personal Level

• Don’t get overwhelmed

• Have fun with it!• Listen, talk,

improvise• Maintain your

presence

Page 24: Facebook 101

04/08/23

EDC Marketing Campaigns

24

Important things to consider• Understand Safety, Security and Appropriateness• Have a plan and designate users • An abandoned presence is worse than no presence• Be aware of the unspoken rules• Social media is fluid and constantly changing • Learn about and use the tools most suited for YOU.• Social media monitoring can become a full-time job.

Page 25: Facebook 101

04/08/23

EDC Marketing Campaigns

25

Privacy Settings: Public is the new default

• On your fan page, click on the Publisher Privacy Control icon (circled above).

• By default all pages are set up so Everyone can see everything posted. You can update the settings here.

Page 26: Facebook 101

04/08/23

EDC Marketing Campaigns

26

That was relatively painless.

Next, we’ll discuss Strategy!