Facebook 101
description
Transcript of Facebook 101
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Agenda
• What is Facebook?• Profiles, Groups & Fan Pages• Getting Started• Facebook and Privacy• Facebook Tips• Q & A
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What is Facebook• Company Stats:• More than 400 million active users • 50% of our active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on
Facebook • More than 20 million people become fans of Pages each day • Fan Pages have created more than 5.3 billion fans
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Local
• 148,340 adults within 50 miles of Springfield are on Facebook…
what are YOU doing to engage with them?
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Social Networking• Online communities of people who share interests
and /or activities• The naturally viral nature of these online social
networks can be used promote your organization.• Objectives can include:
– Developing promoters– Product research– Public Relations– Finding collaborators– Developing awareness– Positioning your organization
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Make regularly scheduled updates•Updates keep fans interested and up-to-date•Ideas for Periodic posts – Repurpose content
– who you’ve helped– who needs help – Photographs of events, current campaigns and
client interractions
• MAKE A CONNECTION• Don’t scare people
– Your industry has a serious purpose– playful communications lightens the mood
•Encourage feedback•Check the page daily for responses
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Groups, Profiles, Pages
• Facebook Glossary• Terminology
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Log In
• Log in to your personal Facebook account
• www.facebook.com
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Groups
• From Facebook:
• With Facebook Groups, you can join and create up to 200 groups. Groups can be based around shared interests, activities, or anything you like. They are for members of groups to connect, share and even collaborate on a given topic or idea.
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Profiles• A profile is personal page on Facebook. It can include• Name• School information• Hometown information• Employment information• Personal information such as age, marital status, etc.• Information about groups and pages you’re a member
or fan of
• It’s against Facebook policy to create a profile for a business.
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Profiles
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Why Pages?
• Designate multiple administrators• Public and will start ranking in Facebook
and search results• Anyone can fan your profile
• Let’s get started: • http://www.facebook.com/page
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Go to the Your FB Page• After creating your page, access it by
typing your organization in the search box at the top of the page
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Admin
• To make updates your organization, you must be an administrator of the page
• Admins can edit the page, upload photos and delete posts
• Admins can also send updates to FANS, add events and update posts
• You can even mention other organizations or people you are connected with
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Create Events
• Go to the Events tab and create an event
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Edit Page
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Update Fans
• Posts get lost in the feed – send personal correspondence– Go to Edit Page > (scroll) > Send an Update
to Fans– Email events invitations directly to fans
• Copy and paste to make it easy• Communicate clearly your call to action
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Mention People and Businesses
• Type @ and follow with the name of a person or organization you are connected to
• A self-populated area will pop up – choose who to mention
• Now, your post will show on their page or profile, too– Sometimes, their page may be set up to not
allow outside posts. In this case, it will be in another location
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Social Media and your Facebook Page
• You get out of it what you put into it• Calendar regularly scheduled updates• Post serious facts, playful communications,
events, images and videos• Encourage feedback• Check the page daily for communications
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How To Use:• Define your audience, locate your potential
customers, build a social relationship • Do Not overtly promote brand or website• Think listen and share
– “help” with “how to”, “why”, examples, opinions on business topics
– Try to make connections between something new and something readers may know
• Be yourself, be human, be humble
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Grow your Audience
• Facebook Ads help grow your audience• Facebook ads can be developed to
target your audience and are viewed in the side-bar of the individual’s profile
• Remember to set a start and end date for your ads
• Use your analytics to see how the ad is working
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Interconnectivity
• Your blog can be fed into your notes section
• Other platforms can link to your Facebook page
• Third party applications offer a platform to view all platforms at once – more later
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Use Social Media on a Personal Level
• Don’t get overwhelmed
• Have fun with it!• Listen, talk,
improvise• Maintain your
presence
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Important things to consider• Understand Safety, Security and Appropriateness• Have a plan and designate users • An abandoned presence is worse than no presence• Be aware of the unspoken rules• Social media is fluid and constantly changing • Learn about and use the tools most suited for YOU.• Social media monitoring can become a full-time job.
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Privacy Settings: Public is the new default
• On your fan page, click on the Publisher Privacy Control icon (circled above).
• By default all pages are set up so Everyone can see everything posted. You can update the settings here.
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That was relatively painless.
Next, we’ll discuss Strategy!