FÅ SUCCES MED DIN BI-STRATEGI · •Excel files •Gut feeling •Advanced but user-friendly...
Transcript of FÅ SUCCES MED DIN BI-STRATEGI · •Excel files •Gut feeling •Advanced but user-friendly...
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FÅ SUCCES MED
DIN BI-STRATEGI
KONFERENCE 20. NOVEMBER
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AGENDA 8.30 VELKOMST OG DAGENS PROGRAM
8.40 BUSINESS INTELLIGENCE I DANMARK
9.15 DE RIGTIGE VARER PÅ RETTE TID OG STED
9.45 PAUSE
10.15 EFFEKTIVISERING GENNEM BI
10.45 NO MORE DELAY!
11.15 Q&A TIL OPLÆGSHOLDERNE
11.40 AFRUNDING OG SANDWICH
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Velkommen
Peter Holm, Columbus
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Columbus
30 People in
Aalborg
100 People in
Aarhus100 People
in Ballerup
related to
Columbus, your Local and
Global partner
230 people in Denmark
1.000 people globally
Offices in 8 countries
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100%
52%
2%
ÆRLIG TALe
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Er beslutningsgrundlaget til stede?
…og en af grundene er, at vi – på trods af støtte fra diverse ledelsesmodeller og BI systemer – fortsat
ikke leverer styringsinformation
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Respons & Reaktionstid
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Business Intelligence i Danmark
Pall Rikhardsson
Chefkonsulent
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Pall Rikhardsson
• Chefkonsulent hos HerbertNathan & Co siden juni 2012
• Fokusområder: Business Intelligence, Analytics,
Performance Management
• Fortid hos bl.a. PwC, SAS Institute og Århus Universitet
• Cand merc og PhD fra Århus Universitet
• Ansvarlig for finans-, økonomistyrings- og
revisionuddannelserne ved Reykjavik Universitet (3500
studerende i alt deraf 600 i erhvervsøkonomi)
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Kort om HerbertNathan & Co
• Skandinaviens førende uvildige rådgiver indenfor forretningssystem-
området (ERP, HR, CRM, BI)
• Etableret i 2003 og har i dag 20 erfarne konsulenter, der arbejder ud
fra kontorer i København, Århus, Göteborg, Stockholm, Oslo og
Reykjavik
• Har erfaring med alle gængse forretningssystemer fra mere end 300
forskellige projekter
• Rådgiver kunder omkring systemstrategier, anskaffelse og som
kundens betroede rådgiver under implementering
• Udfører uvildige analyser og udgiver publikationer om ERP, HR,
CRM, BI på de lokale markeder i Danmark, Sverige og Norge
• Fungerer som rådgiver i ca. halvdelen af alle ERP
anskaffelsesprojekter (hvor der er involveret konsulenter)
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Vi har dyb markedsindsigt
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12
Business
Intelligence
leverandører i
Norden
DANMARK
Acinta
Actuate
Dimensional Insights
InfoSuite
IBM
Jedox
JetReports
Mercur
Microsoft
Microstrategy
Oracle
Prognoz
QlikTech
SAP/BO
SAS Institute
Spotfire
Tableau Software
Targit
NORGE
Dimensional Insights
IBM
JetReports
Information Builders
Microsoft
Microstrategy
Nexima
Oracle
Panorama
Pentaho
QlikTech
SAP/BO
SAS Institute
Spotfire
Tableau Software
Targit
SVERIGE
Dimensional Insights
Exopensystems
Hypergene
IBM
Information Builders
JetReports
Infoweaver
Mercur
Microsoft
Microstrategy
Oracle
Panorama
QlikTech
SAP/BO
SAS Institute
Tableau Software
Targit
ISLAND
IBM
Microsoft
QlikTech
SAP/BO
SAS
Institute
Targit
Wise
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BI analyse 2013
• En HerbertNathan & Co.
rapport om Business
Intelligence i 2013
• Analyse af 12 BI
leverandører og løsninger
på det danske marked
med fokus på:
– Leverandører
– Typer løsninger
– Funktionalitetsbredde
• Ikke-teknisk overblik
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BI Nordic 2014
• I gang med ny analyse
som dækker Danmark,
Norge, Sverige og Island
• Fokus på:
– Leverandører
– Typer løsninger
– Funktionalitetsbredde
• Ikke-teknisk overblik
• Flere leverandører
medvirker
• På engelsk
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INFRASTRUKTUR
BESLUTNINGERPlanlægning & Kontrol & Innovation
BUSINESS INTELLIGENCE
OG ANALYTICS
Hvad gør Business Intelligence og Analytics
markedet specielt?
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Business Intelligence & Analytics løsninger
16
Avanceret analyse Business Intelligence
Performance management
Integration og storage
Kilde systemer og infrastruktur
Rapportering og visualisering
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Typer leverandører
17
Supermarkeder
Dagligvarebutikker Specialbutikkerne
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Hvad adskiller Business Intelligence
løsninger og leverandører?
Visualisering
Analytisk fokus
Funktionalitetsbredde
Tilgang til integration
Leverandørens forretningskompetencer
Leverandørens implementeringsmetode
Leverandørens fokus
Licensmodeller
Tabeller/
Portaler
Grafik/
dynamisk
Simpel/
visuelAvanceret/
statistisk
UdvalgteFra kilde til
bruger
Kildesystem Datavarehus
Begrænsede Full house
Vandfalds-
modelAgile
Teknologi Forretning
Simple/åbne Komplekse/
lukkede
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Funktionalitetsbredde
19
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Valg af den rigtige BI løsning
20
Strategi
Brugere
Forretnings-
behov
Teknologi
Branche
Marked
Strategifokus
Integration
Analytics
Visualisering
Data tilgang
Typer
Kompetencer
Beslutninger
Processer
Værdiskabels
e
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Marked/strategi og behovet for BI
01234567
Leverandørers adfærd
Kundernes efterspørgsel, adfærd og …
Konkurrenternes adfærd
Produktion og informationsteknologiudvikli…
Regulering og compliance
Den økonomiske udvikling
Industrielle relationer
Nye konkurrerende produkter
Udvikling på ressource markeder
Udvikling på arbejdsmarkedet
Virksomhed 1 Virksomhed 2
0
1
2
3
4
5
6
7
Skabe og levere produkter/ydelser
af høj kvalitetLave
produktionsomkostninger
Levere unikke produkt/service
features
Lave priser
Hyppige ændringer i design
Hyppig introduktion af nye
produkter/services
Hyppige ændringer i
produktionsvolu…
Hurtige og sikre leveringer
Skræddersyning af produkter og
services
Investeringer i forskning og
udvikling
Marketing og imageskabelse
Virksomhed 1
Virksomhed 2
Markedets forudsigelighed
Strategisk fokus
Analytics
Visualisering
Brugerfokus
Collaboration
Business case
Analytics
Visualisering
Brugerfokus
Collaboration
Business case
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Valg af en BI løsning
Valg
Løsning/leverandør 1
Løsning/leverandør 2
Løsning/leverandør 3
Implementering
Den bedste løsning er ikke nødvendigvis fra din ERP leverandør
Fokus på:
• Leverandørkompetencer
• Funktionalitet/Problemløsning
• Implementeringsmetode
• Pris
• Kontrakt
• Lav en BI kravspecifikation
- ikke en ERP kravspecifikation
• Identificer 3-4 relevante leverandører,
der matcher din virksomhedsprofil
• Brug cases og demo med egne data
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Når man implementerer en BI løsning
Analyse
Design
Udvikling
Test
Implementering
Go live
Iteration 1
Iteration 2
Iteration 3
60%
80%
90%
Vær opmærksom på:
Forudsætninger
Kompetencer
Kontrakter
Tillid
Analyse
Go live
Release 1
Vandfaldsmodellen Agile metode
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Fremtiden: Big Data og forretningsfordele
24
Analyse af hvornår du slår op med din kæreste baseret på Facebookopdateringer
Forretningsmuligheder fx for:
Datingtjenester
Blomsterforretninger
Gavekort
Is producenter
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Business Intelligence i Danmark 2013
Konferencetilbud:
Bestil rapport i dag
og få adgangsbilletten refunderet
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Pall Rikhardsson
Kontakt information
Telefon: +45 70 20 82 00
www.herbertnathan.com
www.erp.dk
E-mail : [email protected]
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De rigtige varer på
rette tid og sted
Kent Bredahl
20. nov. 2013
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Agenda
1. Intro
2. Målrettet kommunikation
3. Kundeorienteret sortiment
4. Optimering af nonfood sæsonvarer
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29
“Bad decisions made with good
intentions, are still bad
decisions.”
Jim Collins, Author
How The Mighty Fall: And Why Some Companies Never Give In
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DATA
BUSINESS POTENTIAL
$$$
HOW?
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BIG DATA
SMALL DATA
RELEVANT
BI
BUSINESS
OBJECTIVES
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Agenda
1. Intro
2. Målrettet kommunikation
3. Kundeorienteret sortiment
4. Optimering af nonfood sæsonvarer
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Målrettet kommunikation
Købsadfærd
DATA TILTAG
Segmenteringer
• Tilhørsbutik
• Lønsomhed
• Kundetype
• Info om lokale tiltag
• Champagne til de bedste kunder
• Budskaber om ansvarlighed
Loyalitet
Individuelle tilbud
Opfølgende interview
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Agenda
1. Intro
2. Målrettet kommunikation
3. Kundeorienteret sortiment
4. Optimering af nonfood sæsonvarer
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Kundeorienteret sortiment via Analytics
For the Category teams
LO
KA
LT
SO
RT
IME
NT
DIF
FE
RE
NT
IER
ET
SO
RT
IME
NT
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Agenda
1. Intro
2. Målrettet kommunikation
3. Kundeorienteret sortiment
4. Optimering af nonfood sæsonvarer
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Optimering af nonfood sæsonvarer
BIG DATA
SMALL DATA
RELEVANT
BI
BUSINESS
OBJECTIVES
Excellent fit between business objective
and relevant Business Intelligence
Since 2008 non-food sales has been
suffering and margins have decreased too.
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Fra Excel og mavefornemmelser til avanceret beslutningsstøtte
2 k
æd
er
3 produktklynger
FØR: optimering af 18 celler
NU: optimering af 90.000 celler
30
0 b
uti
kk
er
50 produkter
Analytics Tools
Data People
Optimering af Halloween
Det rigtige værktøj
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39
Fordelene ved avanceret Markdown optimering
... ToFrom ...
• One price for all stores
• Optimization every 4 weeks
• Markdown period 12-16 weeks
• Price per store
• Optimization every week
• Markdown period 6-8 weeks
• Excel files
• Gut feeling
• Advanced but user-friendly
• Fact-based
• Low degree of prediction
• Markdown starts too late
• Difficulties with initial pricing
• Good predictions for margins & sell-
through time through simulations
• Markdown starts at right time when
still demand in the market
• Right price from the beginning
Good decisions and business improvements
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Fremtiden for Big Data i Coop
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Præsentation af Jakob
Dynea – en virksomhed i ekstrem forandring
Målsætning
Forskellige behov i en fælles løsning
Problemstilling
Visionen for og fremtiden i Dynea
Agenda
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Jakob Ingeman
Massiv erfaring med internationale it-implementeringer:
Selvstændig forretningskonsulent
Direktør i IZARA – ordet kommer af thai og betyder frihed
Uddannelse: Trainee fra Maersk i 1991, BA i Business Administration fra CBS
i 1993, Executive MBA fra CBS i 2004
23 års erfaring i produktionsbranchen
22 års erfaring med ERP-implementering og standardiseret it-infrastruktur
Involveret i mere end 40 ERP-/Infrastruktur implementeringer
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Kapitalfondsejet international lim-konglomerat med globalt footprint:
48 Fabrikker i 28 lande, skabt gennem fusion samt efterfølgende opkøb
Ca. 800 mio. € i omsætning (mange små fabrikker)
Industri med overkapacitet – marginal profit
I 2011 sat til salg af ejer – Ny ledelse indsat til at stå for salg
Asien solgt fra ultimo 2012. Europa tilbage med 14 fabrikker i 11 lande –
Forventet solgt ved udgangen af 2013: Ukendt konstellation
Oracle R11 Process manufacturing + et væld af tillægssystemer
Samlet Oracle-investering har været € 14 mio. for 14 fabrikker
Egenudviklet BI-Løsning med fokus på branchespecifikke målepunkter
Kort fortalt – En virksomhed i ekstrem forandring
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Basis:
Forskellig Cost Model på tværs af fabrikker
Ingen standardiseret ”formel og recept” (Dynea Standard)
Actual Cost
Månedsafslutning afhængig af indkommende fakturaer
Sen månedsafslutning - typisk 8-10 arbejdsdage
Forskellig måde at kigge på kunder og profitabilitet
Value-added (nettosalg – energi + materialer)
Egenudviklet BI-system opdateret ca. d. 15. i måneden
Excel – pivottabel
Før ERP- og BI-projekt
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Basis:
Ensartet og standardiseret Cost Model på tværs af fabrikker
Standard-Cost-afvigelser
Månedsafslutning uafhængig af indkommende fakturaer
Hurtig månedsafslutning 2-3 arbejdsdag
Ensartet måde at kigge på kunder og profitabilitet
Value-added (nettosalg – energi + materialer)
Almindelig DB1 + DB2 betragtninger
Markant hurtigere adgang til realtid information
Daglig
Målopfyldelse + forudsigelse
Målsætning
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Fra reaktiv til forudseende ledelsesinformation
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Fokus på forskellig behov for information
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Top 3 målsætninger – (KPI’er)
Year End Predictions (Actual + Forecast)
Working Capital…
Delivery Performance
Målsætninger nedbrudt til 3 KPI’er for alle afdelinger
Forecast accuracy
Production Utilization + Efficiency
DSO AR, AP, Stock…..
En løsning hvor hele organisationen, arbejder mod fælles mål
Drømmebillede
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Hvor er vi og hvad er visionen
Dynea er ikke Dynea - men MetroDynea, DyneaNorth og Prefere Resins Company
Ti Fabrikker er blevet til ti + en salg. Alle er solgt i 2-3 klumper
Der er ingen Quick-Fix
Forandringsparat ledelse
kompetent organisation
Skalerbar og fleksibel platform
Visionen er en velkørende BI platform - med strategiske, taktiske og operationelle tilpassede KPI’er i samråd med de nye ejere… Fundamentet er 100% på plads!