F-Commerce
44
f-commerce april 2011
description
People are talking non-stop about Social Commerce, for a reason, it is the future of e-commerce, it's what people call e-commerce 3.0. In this presentation, you'll see everything about this new world, focusing specifically on the biggest social network of the planet, Facebook. F-commerce is Facebook Commerce, and here you'll see latest facts, statistics and reasons to have an f-store.
Transcript of F-Commerce
f-commerceapril 2011
“If I had to guess, social commerce is the next area to really blow up”
Mark ZuckerbergCEO of Facebook in August 2010
F-Commerce
=Commerce inside Facebook
650+ million users worldwideSource: http://www.checkfacebook.com/
Average user has 130 friendsSource: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Average user spends an average 15 hours and 33 minutes per month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Average user visits the site 40 times per month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Average user spends an average 23 minutes on each visit
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Average user is connected to 80 community pages, groups and events
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Average user creates 90 pieces of content each month
Source: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
Facebook is the world’s most visited website
Source: http://www.google.com/adplanner/static/top1000/
USA is the largest country in Facebook with 155+ million users Source: http://www.socialbakers.com/facebook-statistics
More than 50% of the USA population uses Facebook
Source: http://www.socialbakers.com/facebook-statistics/
Estimated projection of current TOP 12 countries on
april 2011
Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011
Countries avg growth (6 months) P May June July August September October November December P V
United States 1.71% 1º 154,869,960 157,515,655 160,206,548 162,943,409 165,727,026 168,558,196 171,437,732 174,366,460 1º 0
Indonesia 4.39% 2º 35,309,720 36,858,640 38,475,505 40,163,298 41,925,128 43,764,243 45,684,035 47,688,041 3º -1
United Kingdom 1.47% 3º 30,265,580 30,709,980 31,160,904 31,618,450 32,082,715 32,553,796 33,031,794 33,516,811 7º -4
Turkey 3.44% 4º 27,681,140 28,633,833 29,619,314 30,638,712 31,693,194 32,783,968 33,912,283 35,079,431 6º -2
India 10.57% 5º 23,387,380 25,859,816 28,593,629 31,616,453 34,958,839 38,654,570 42,741,003 47,259,439 4º +1
Mexico 7.17% 6º 22,835,360 24,473,036 26,228,160 28,109,157 30,125,052 32,285,520 34,600,930 37,082,393 5º +1
Philippines 4.97% 7º 21,810,700 22,894,692 24,032,558 25,226,976 26,480,757 27,796,850 29,178,354 30,628,518 9º -2
France 2.09% 8º 21,806,340 22,261,729 22,726,628 23,201,236 23,685,755 24,180,393 24,685,360 25,200,872 10º -2
Italy 2.08% 9º 19,211,580 19,610,540 20,017,786 20,433,489 20,857,824 21,290,972 21,733,114 22,184,439 11º -2
Canada 1.64% 10º 18,626,320 18,931,481 19,241,642 19,556,884 19,877,291 20,202,947 20,533,939 20,870,353 12º -2
Germany 8.58% 11º 18,072,220 19,622,816 21,306,454 23,134,548 25,119,492 27,274,745 29,614,918 32,155,878 8º +3
Brazil 24.36% 12º 16,231,300 20,185,786 25,103,716 31,219,818 38,826,006 48,285,316 60,049,228 74,679,222 2º +10
Brazil’s rankBrazil’s rankBrazil’s rank 12º 9º 7º 6º 3º 2º 2º 2º
by zeever.com - your store on facebook
Ahead Brazil
Behind Brazil
P Position
V Variation
Source of data: http://www.socialbakers.com/facebook-statistics/
who?
The top 3 brands on Facebook all sell directly on Facebook
25+ million fans
20+ million fans
21+ million fans
Several other brands already have a f-store
how much?
Netflix fell $650.000.000 when Warner announced movie rental inside Facebook
Source: http://www.bloomberg.com/news/2011-03-08/netflix-falls-as-warner-bros-starts-offering-movies-on-facebook.html
“Ticketmaster: Every time a user posts on their news feed that they’ve bought a ticket
from Ticketmaster, friends spend an additional $5.30 on Ticketmaster”
Source: http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/
“Eventbrite: Every Facebook share generates $2.53 in ticket sales”
Source: http://blog.eventbrite.com/social-commerce-2
“Eventbrite: Every Facebook like generates $1.34 in ticket sales”
Source: http://blog.eventbrite.com/social-commerce-2
“Incipio Technologies: Facebook is #2 source of e-commerce traffic”
Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
“Incipio Technologies: number of shoppers from Facebook adding products to a cart is
3X the average”Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
“Incipio Technologies: final conversion rate among shoppers referred by Facebook is 2X
the average”Source: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
“Procter & Gamble: Sold 1000 diapers in under an hour on it’s f-store”
Source: http://adage.com/article/digital/e-commerce-facebook-s-ad-sales/142322/
“Tesco: Generated £2m+ in-store sales with FB vouchers for fans”
Source: http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.article
“Kembrel: 20% of all Black Friday sales transactions were on Facebook with a 7 to 10%
larger shopping cart than their dot.com website”
Source: http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12
“BabyAndMeGifts.com: 50% of online sales comes from Facebook”
Source: http://mashable.com/2011/02/21/facebook-commerce/
“LiveScribe: increase in revenue after setting up a Facebook store”
Source: http://mashable.com/2011/02/21/facebook-commerce/
“ChompOn: Each Facebook share generates $14 in sales”
Source: http://www.chompon.com/chompon_social_action_value.pdf
“CompOn: Each Facebook like generates $8 in sales”
Source: http://www.chompon.com/chompon_social_action_value.pdf
“Ticketfly: as of Jan 2011, every Facebook share generated $3.25 in tickets sales”
Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
“Ticketfly: Facebook is Ticketfly’s top referrer”
Source: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
90% of the people that reach this slide opens a facebook store using
Open your store on Facebook now!http://zeever.com
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