EzyMedia for Printers
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Transcript of EzyMedia for Printers
Growth beyond Saturation
EzyMediaOverview Presentation
1. EzyMedia Mission2. Print Media Overview3. Networks4. Mainstream Print Media5. Independent Print Media6. Overlooked7. Trends8. The Opportunity 9. The Package10. The Franchise Factory11. Customers12. Potential Customers13. Benefits to Printers 14. Coverage Map15. Conclusion
Index
Deliver outsourced printing, software and advertising solutions for Independent Media.
EzyMedia Mission
News Ltd, Fairfax Media, APN and WAN own 80% of Australia's newspaper titles: 12 national or state/territory dailies, 35 regional dailies and over 500 regional and suburban newspapers.
Australian newspaper industry revenue in 06/07 was $7.23Bn
Community papers continue to grow (approx. 37% of market) and around 20% are independent.
Local, Regional & Community Publishing dominated by Mega Corp.
Print Media Overview
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Fairfax News APN WAN Ezyzine
Publisher TitlesFairfax 220News 180APN 75WAN 20Ezyzine 19
NOT SHOWN HERE
100’s of independent magazines, 1000’s of publications by community groups, govt. departments, universities, corporations and peak bodies.
Networks
1. Accounts for around 80% of the market2. 587 Regional & Suburban Community Newspaper titles in
2004 , combined national weekly circulation 13 million (IBIS)3. Sector is cohesive, organised and integrated4. 100’s of magazines
Mainstream Print Media
Independent Print Media
1. Accounts for around 20% of market2. 220 independent newspapers in Australia generated $192m
in revenue in 20063. Sector is disparate and disconnected4. 1000’s of smaller publications
EzyMedia addresses the independent publishing niche!
Overlooked
• Broadband becoming pervasive across nation• Software‐as‐a‐Service (SaaS) offerings becoming mainstream• Local print media still strong• Local independent print publishers deliver hyper‐local news
and advertising as effectively as the larger incumbents • Barriers to entry significantly reduced
Trends
• Historically the incumbents have had better, more expensive in‐house technology and business solutions.
• EzyMedia provides a low cost publishing package founded on world‐leading core technologies, which now enables current and in particular novice publishers to compete directly with the big end of town.
Opportunities for 2nd tier stakeholders
to build market share.
The Opportunity
EzyMedia provides a suite of solutions that allows anyone to professionally publish their own newspaper or magazine in print and online. The package includes:
* Content Management * Administration* Sales Management * Record Keeping* Selling * Printing* Ad‐creation * Distribution* Ad‐booking * Accounts* Websites* Layout
The Package
The Franchise Factory
Customers Customers
1. Entrepreneurs2. Community Radio Network3. Shopping Centres4. Community Groups & Peak Bodies5. Councils & Government Departments6. Corporations
Potential Customers
New publications in the market• Value‐add existing customers• 220 independent publishers• Stake in online• Startup entry
Customers80%+ prospects50%+ prospects
Coverage Map
EzyMedia provides independent printers with a timely solution for company growth and a stake in online media.
Conclusion