Ezine Vol 8

Dear Reader,

I would like to share with you something interesting that happened on 28th of February.

It was the day when Tata Crucible was doing its campus round in Hyderabad. A chance

meeting with my student, Abhishek on my way down the steps in the campus proved to

be a turning point for that day, as far as I am concerned. He told me that he was going

for the quiz. That was enough of a spark for me to take my Executive-Communication

class of that day to this quiz. As imagined, a change is resisted, but because the class

also had to make a presentation as an assignment, it provided them with an alternate

outlet!

Unanimously all believed that nobody will qualify, as 'Tata Crucible - The Business

Quiz' is a quiz that seeks to bring together sharpest young minds in India to take on the

heat of the toughest business quiz in India. With no preparation they naturally deterred

from registering for the preliminary written round. The venue at Taj Krishna was

swelling with students from different Institutes. The competition seemed to be heating

up with each passing moment. Along with which the confidence amongst my class kept

dwindling. The wait was long and interminable. There was a sense of excitement that

was building up amongst some and a sense of hopelessness and futility amongst some.

The dreaded moment arrived and the hall was thrown open to the teeming crowd. The

front rows were not taken, by any, a sort of indication that no one is ready to take up the

challenge head on, a calculated risk. The business quiz was ready to be hosted by noted

quizmaster Giri Balasubramaniam, popularly known as Pickbrain, who heads Greycaps

India Pvt Ltd; India's largest onstage quiz company, headquartered in Bangalore. He

lived up to his reputation and carried out the entire Quiz in finesse.

When the announcement for the finalists was announced after the Preliminary round

that had around 145 teams battling it out, it took the wind of my sails. The feeling of

pride and insurmountable joy that we felt when three teams from my class qualified is

indescribable. The name IIPM Hyderabad being called out live on CNBC gave a sense

of pride and accomplishment that was unmatched. The journey from there on was an

experience worth remembering. The quiz was nail biting and mind wracking. The teams

from IPE were well deserved winners. In fact the quiz master sees them winning the

round in 2012 internationally. They played the game with their cool intact; a slow start

and a blazing finish. A strategy that is unmatched.

After this incident, I implore my students to set aside their self doubts, to have faith in

one self. To take well thought through and sometimes not so well thought through and

considered risks in order to create impact and impetus. Don’t just conform. Think and

challenge, explore alternative ways forward and try new things out. Enjoy the journey

and not be so stuck up with the destination, lack of resources or self belief.

Happy Reading.

Prof. Shirani Nayar Dean Academics IIPM- Hyderabad [email protected]

From the Desk

From the Editors

desk

Duty of a leader is not only to create flawless followers but create great leaders

sustainability is the call of the hour and crucibles proudly introduces its new

members.

When everyone and everything leaves you for lifetime its only knowledge that

stays with you, the students of IIPM have proved it right at the TATA crucibles

quiz, and one of the best initiatives taken by the management to start a quizing

club.

Wishing all the best to each and every student, every initiative and the new

leaders of crucibles. It was pleasure writing on behalf of my team.

G P Manisha

Head –Editorial

IIPM Crucibles

Team E-Zine:

Praveen Paul Vamsi Tarun N Susmitha

Dev Prakash Varun S. Aijaz uddin Ahmed

\

The importance of any marketing research is to understand customer

behavioral trend & analysis. With rising competition in marketing

environment, IT has become a must for companies to come up with new

strategy decisions; decisions which are not the result of any instinctive

feeling, intuition or bias, but concrete or sound information gathered from

analyzed data.

Today marketing research for any firm

or organization is a great platform to

understand business behavior as well as

consumer behavior which shows the

success or failure of any company.

Marketing research gives us an

intuitive analysis about the Indian

market segments, which connects the

consumer and product or services.

Marketing Research Courses in

India

There are many management institutes

in India which offer special marketing

research studies for interested

students. A few courses that cover

marketing research as a subject are

Bachelor of Business Administration

(BBA) and Master of Business

Administration (MBA), for specialized

training course, one can look for the

option of Master of Marketing

Research (MMR), Diploma in Market

Research, and study in statistical and

analytical data.

http://www.emagister.in/market_resea

rch_courses-ek432.htm

Areas of Marketing Research

1. Product Research

2. Consumer Research

3. Pricing Research

4. Sales Research

5. Policy Research

6.International Marketing Research

7. Market Research

The field of marketing research

calls on the following skills:

Key Skills Area Requirement

People skills: Medium

Sales skills: Medium

Communication

skills: Medium

Analytical skills: Very High

Ability to

synthesize: Medium

Creative ability: High

Work hours: 35-65/week

http://www.emagister.in/market_research_courses-ek432.htm

http://www.emagister.in/market_research_courses-ek432.htm

Positions available in

Marketing Research:

Vice-President of Market

Research: This is the senior

position in market research. The

VP is responsible for the entire

market research operation of the

company and serves on the top

management team, also sets the

objectives and goals of the

marketing and research

department.

Research Director: Also a senior

position, the director has the

overall responsibility for the

development and execution of all

the market research projects.

Assistant Director of Research:

Serves as an administrative

assistant to the director and

supervises some of the other

Market Research staff members.

(Senior) Project Manager: Has

overall responsibility for design,

implementation, and management

of research projects.

Statistician / Data Processing

Specialist: Serves as an expert on

theory and application of

statistical techniques.

Responsibilities include experimental

design, data processing, and analysis.

Senior Analyst: Participates in the

development of projects and directs the

operational execution of the assigned

projects. Works closely with the analyst,

junior analyst, and other personnel in

developing the research design and data

collection. Prepares the final report. The

primary responsibility for meeting time

and cost constraints rests with the senior

analyst.

Analyst: Handles the details involved in

executing the project. Designs and pre-

tests the questionnaires and conducts a

preliminary analysis of the data.

Junior Analyst: Handles routine

assignments such as secondary data

analysis, editing and coding of

questionnaires, and simple statistical

analysis.

Field Work Director: Responsible for

the selection, training, supervision, and

evaluation of interviewers and other field

workers.

DEV PRAKASH

IIPM/SS/11-13

THE PERSUIT OF HAPPINESS

"Excellence is a habit and not an act."

Greatness is often described as the knack of an individual to reach the level of

perfection! And of course people love being called as perfectionists. This could

be applicable to someone like you as well, as the orientation has been such.

Perfection is a word which is akin to Talent that many of us are obsessed with.

People enjoy the status of being called as highly talented. However, nobody

cares to define what does it really mean? To me, talent is the natural desire,

ability or willingness of an individual to pursue something that he/she enjoys

doing. But when that talent is being complemented by the power of

contemporary knowledge and upgradation of skills then it gets converted into

someone's strength. And we in the corporate offer them this phenomenon as

USP( Unique Selling Proposition).

So the question that arises here is- Is

it good to strive for Perfection? If

living life is all about enjoying every

moment then being a worshiper of

perfection is the doorway to reaching

the height of disenchantment and

discontentment.

No one can enjoy the 'moment' in the

journey towards perfection as he/ she

will always try to look for the bigger

picture which is a complete illusion.

It has been seen that people who are

discontented with their

achievements are the ones who are

never happy and as a result they

discredit themselves. And as a matter

of fact only few survive the trauma

and start questioning their potential,

consequently facing depression

which is more like a debacle.

Let's take a case in point:

Suppose you are working in an

organization and have been named as

one of the top ten performers in the last

quarter . Although, you have not been

awarded with the number one position

yet your name is there as one of the best

performers. How would you feel?

Everyone enjoys the status at the top

and in the process we undermine the

importance of making it to the top ten

which itself is an achievement. If you

are a perfectionist, you would regret on

why you couldn't make it to the top

position and will miss the pleasure of

being in top ten. However, you being

the same person with a different

mindset who is in pursuit of excellence

will embrace this occasion and feel

jubilant on your recognition.

As they say that if you want to be

successful then stay hungry and

focused. But I would like to add one

line to it. Apart from staying hungry

and focused, you need to cherish and

enjoy your efforts more than anything

else. You can't always control the

outcome, but the efforts you put in, can

you put in, can be. And enjoying the

move in form of efforts, learning

from it, evaluating your

performance and deriving happiness

out of it; irrespective of your

success or failure is a sign of

walking on the path of excellence.

Excellence is all about living up to

the occasion by celebrating your

success and failure. Contrary, being

a perfectionist is all about never

getting satisfied out of your efforts

until you achieve your undefined

illusionary goals!

So, knowing this fact would you

still like to be a perfectionist? In my

life, I have seen some people who

are in search of either perfection or

excellence. And not to my surprise,

I have often found that a person

looking for perfection is missing the

moment of life today and regretting

most of the time on what he has not

achieved. Such people typically

analyze what has not worked for

them. However, people who live for

excellence always respect their

hardworking and effort and try to

find happiness out of it by focusing

on what has worked for them. So

there has been a striking contrast

between people with both the

mindset.

In all, it's all about the way project

or define it. And many have not

been able to understand this simple

difference.

In pursuit of excellence, you will learn

how to embrace failures rather than

discarding them or feeling ashamed of.

When fear of failure wouldn't touch or

bother you much, your focus would

automatically improve and as a result you

would end up doing your work better than

you had imagined...And that's the power

of excellence....

Kaushik Das,

Assistant Vice- President,

SMG (Placement),

IIPM Ahmadabad

NORDIC VS INDIAN MODEL

The Nordic model refers to the economic and social models of the Nordic countries

(Denmark, Iceland, Norway, Sweden and Finland).

The Nordic countries have successfully combined social welfare with high income levels,

solid economic growth and macroeconomic stability. They have also achieved high

standards of governance.

The Main Features of the Nordic Economic Model

An elaborated social safety net in addition to public services such as free education

and universal healthcare.

Strong property rights, contract enforcement, and overall ease of doing business.

Public pension schemes.

Low barriers to free trade. This is combined with collective risk sharing (social

programmes, labour market institutions) which has provided a form of protection

against the risks associated with economic openness.

Little product market regulation.

Low levels of corruption.

High degrees of labour union membership.

Very large number of public employees. The unemployed were also able to receive

benefits for several years before reductions, compared to quick benefit reduction in

other countries.

Public expenditure for health and education is significantly higher.

Now let’s compare the Nordic model with that of the Indian model in order to

understand the reasons for the success or failure of policies that have been or

will be implemented within the Nordic and the Indian nation.

Economy Ease of

Doing

Business

Rank

Starting a

Business

Dealing with

Construction

Permits

Getting

Electricity

Registering

Property

Getting

Credit

Protecting

Investors

Paying

Taxes

Trading

Across

Borders

Enforcing

Contracts

Resolving

Insolvency

Denmark 5 31 10 13 11 24 29 14 7 32 9

Norway 6 41 60 12 8 48 24 27 9 4 4

Iceland 9 37 34 1 11 40 46 35 81 3 11

Finland 11 39 45 25 25 40 65 28 6 11 5

Sweden 14 46 23 8 19 48 29 50 8 54 19

India 132 166 181 98 97 40 46 147 109 182 128

Denmark

Population 5.5 million

GDP (US$ billions) 310.8

GDP per capita (US$) 56,147

State of Economy Innovation driven*

The most problematic factor for doing

business

Tax rates and tax regulations

Norway





The most problematic factor for doing business Restrictive labour restrictions and tax rates

Iceland





The most problematic factor for doing business Foreign currency regulations and access to

financing

Sweden





The most problematic factor for doing business Restrictive labour restrictions and tax rates

India

Population 1,214.5 million

GDP (US$ billions) 1,538.0


State of Economy Factor driven**

The most problematic factor for doing

business

Inadequate supply of Infrastructure and

corruption

Sweden (4th)

Norway (5th)

Denmark (9th)

Finland (14th)

Iceland (58th)

India (97th)

Finland (1st)

Sweden (4th)

Denmark (7th)

Norway (13th)

Iceland (35th)

India (69th)

Finland (1st)

Sweden (4th)

Denmark (6th)

Norway (12th)

Iceland (23rd)

India (68th)

Denmark (2nd)

Sweden (4th)

Finland (5th)

Norway (6th)

Iceland (8th)

India (95th)

Iceland (7th)

Sweden (9th)

Norway (13th)

Finland (25th)

Denmark (34th)

India (110th)

Denmark

(2nd)

Sweden (3rd)

Finland (4th)

Norway (9th)

Iceland (19th)

India (51th)

Pros with each of these model:

India does possess a number of remarkable strengths in the more advanced and

complex drivers of competitiveness. The country boasts a vast domestic market

that allows for economies of scale and attracts investors. It can rely on a well-

developed and sophisticated financial market that can channel financial resources

to good use, and it boasts reasonably sophisticated and innovative businesses.

The nordic countries have, according to many indicators, succeceeded relatively

well in fulfilling their social ambitions. They also have been able to maintain a

satisfactory economic performance in terms of employment and productivity levels

as well as growth of GDP per capita. The nordics are now in the forefront with

respect to technological development and IT growth. Their financial markets are

open to the world and have developed a well functioning system of corporate

governence.

Cons with each of these models:

India continues to under perform with its mediocre accomplishments in

Institutional, Infrasturctural, Macro-economic, enviro-nmental, Health and Primary

education sectors. The country’s supply of transport, ICT, and energy infrastructure

remains largely insufficient and ill-adapted to the needs business.Indeed, the Indian

business community continues to cite infrastructure as the single biggest hindrance

to doing business in the country. It must be noted, however, that the situation has

been slowly improving since 2006, although this cannot be seen as an advantage

because other countries have been improving faster. The picture is similar in the

health and basic education. Despite improvements across the board over the past

few years, public health and education quality remain a prime cause of concern.

While we observe some encouraging trends in these two areas, the same cannot be

said of the country’s institutions and macroeconomic environment. In the past five

years, discontent in the business community about the lack of reforms and the

apparent inability of the government to provide a more conducive environment for

business has been growing. Corruption and burdensome regulation certainly fuel

this discontent. The macroeconomic environment continues to be characterized

bylarge and repeated public deficits and the highest debt-to-GDP ratio.

The public finances could become unsustainable in the long run in light of the

current spending programmes and tax rates. Tax competion and social tourism may

become an increasing source of concern for public finances. The demand for

welfare services tends to grow and the relative cost of producting them tends to

increase, which is why spending on welfare services rises faster than GDP. The

dramatic shift in the demographics is the most important force undermining the

financial sustainability of the welfare state. Public finances are presently having a

large surplus, however, public finances, under present policies, unsustainable in the

long term and even rapid growth is expected not to solve this problem relating to

public finance.

Pros with each of these model:

India does possess a number of remarkable strengths in the more advanced and

complex drivers of competitiveness. The country boasts a vast domestic market

that allows for economies of scale and attracts investors. It can rely on a well-

developed and sophisticated financial market that can channel financial resources

to good use, and it boasts reasonably sophisticated and innovative businesses.

The nordic countries have, according to many indicators, succeceeded relatively

well in fulfilling their social ambitions. They also have been able to maintain a

satisfactory economic performance in terms of employment and productivity levels

as well as growth of GDP per capita. The nordics are now in the forefront with

respect to technological development and IT growth. Their financial markets are

open to the world and have developed a well functioning system of corporate

governence.

Cons with each of these models:

India continues to under perform with its mediocre accomplishments in

Institutional, Infrasturctural, Macro-economic, enviro-nmental, Health and Primary

education sectors. The country’s supply of transport, ICT, and energy infrastructure

remains largely insufficient and ill-adapted to the needs business.Indeed, the Indian

business community continues to cite infrastructure as the single biggest hindrance

to doing business in the country. It must be noted, however, that the situation has

been slowly improving since 2006, although this cannot be seen as an advantage

because other countries have been improving faster. The picture is similar in the

health and basic education. Despite improvements across the board over the past

few years, public health and education quality remain a prime cause of concern.

While we observe some encouraging trends in these two areas, the same cannot be

said of the country’s institutions and macroeconomic environment. In the past five

years, discontent in the business community about the lack of reforms and the

apparent inability of the government to provide a more conducive environment for

business has been growing. Corruption and burdensome regulation certainly fuel

this discontent. The macroeconomic environment continues to be characterized

bylarge and repeated public deficits and the highest debt-to-GDP ratio.

The public finances could become unsustainable in the long run in light of the

current spending programmes and tax rates. Tax competion and social tourism may

become an increasing source of concern for public finances. The demand for

welfare services tends to grow and the relative cost of producting them tends to

increase, which is why spending on welfare services rises faster than GDP. The

dramatic shift in the demographics is the most important force undermining the

financial sustainability of the welfare state. Public finances are presently having a

large surplus, however, public finances, under present policies, unsustainable in the

long term and even rapid growth is expected not to solve this problem relating to

public finance.

Abhishke Chinta FW/PGP/10-12

Nithin Nohria What makes me write of Mr Nithin is not because he is a graduate from IIT Bombay

or his PhD for MIT Sloan School of Management, but only because of the difference

he has created in his life and is creating in many students’ life. Although his family

made a subtle influence on the making his career in management, but his work

shows his interest and passion towards this.

Mr Nithin is a co-founder of The Smart Manager with two more people Gita Parimal

and Sumantra Ghoshal. The Smart Manager is Indias' first Management Magazine

launched in 2002 and published quarterly.

If working hard was the tought in his mind then innovation was always the

backbone of that thought. Like the MBA oath Mr Nohria along with a fellow HBS

professor Rakesh Khurana, the World Economic Forum and the Aspen Institute to

create business oath.

Nohria has taught in schools, MBA, doctoral and executive programs. He was the

past head for the required 1st year "Leadership and Organizational behavior"

course and co-directed the team that designed the required 1st year course on

"Leadership and Corporate Accountability". He has also taught in Building Global

Enterprise in India and New CEO workshop.

Being a lead, initiator, Manager and entrepreneur teaching all this at business

school was like teaching a language that he always spoke.

G P Manisha FW/10-13/ICHE

[email protected]

GRAPEVINE

Blood Donation Camp Guest Lecture By IMCI

Ms.Suzanne explaining about UAW

Team IIPM With Mr.Giri(pickbrain) from GreyCaps - The Host for the evening

Baljeet receiving the runner up trophy for pool game

SS 11-13 OUTBOND TRIP

Students of FW 11-13 with Prof. Shirani Nayar (Assoc.Dean) at Crossword Bookstore

WAITING FOR YOUR RESPONSE

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Ezine Vol 8

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Transcript of Ezine Vol 8