Eyeview Pitcha Kucha: "The Future of Online Video Creativity"
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Transcript of Eyeview Pitcha Kucha: "The Future of Online Video Creativity"
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At Eyeview,
We Help Brands Tell Better Video Stories
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Brands
Pre-rollIn-banner Viral Mobile
ConnectedTV
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Brands
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19
DealersOver 50Markets
Customer Use Case
Messages for different demos5
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Eyeview TechnologyHundreds of videos
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The Mazda Story
Sports Enthusiastic in San FranciscoMother in St. LouisThe One TV Ad
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Mother in St. LouisSports Enthusiastic in San FranciscoThe One TV Ad
The Mazda Story
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30% lift in sales
37% lift in purchase intent
73%lift in brand loyalty
100%lift in brand favorability
UPPER FUNNEL Brand
MID FUNNELEngagement &
Consideration
LOWER FUNNELPurchase & Intent
Personalization Works
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Personalize, qualified audience data
1st Party Data3rd Party Vendors
Behaviour TargetedLocation
Time of dayContextualRetargeted
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Personalized, quality creative Videos, Images, text, audio, music, link
Brand’s Information – Products, Promotions, Coupons and website
Eyeview Feeds Technology – Weather, Tickets, Fuel Prices
Social Feeds – Twits, Wall Post, Facebook
Data
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What’s Next In Video Creative?
Behaviorally Targeted Creative
Personalize Branded Video Experience on Facebook
TV Production is starting to Include Digital
Digital Creative Shops Are Starting to Get Engaged
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It’s about the Video Creative
Don’t just reuse the ‘One TV ad’
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The Brands are on board
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