LNCS 8012 - Remote Usability Evaluation Using Eye Tracking ...
Eye tracking - usability test
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Transcript of Eye tracking - usability test
Eyes wide shut - usability test by eye tracking
IMAODBC
Avila, Spain 25-29 September 2006Annegrete Wulff, Statistics Denmark
What I’ll be talking about
• Eye tracking as a method• Tasks and solutions• Some live navigation examples• Conclusions regarding the method
About the method
• Equipment built into a monitor
• Web camera and infra light sources
• Measure eye movements and transforms them to what the users see
What we can learn
• 10 test users, 10 tasks• Do people pay attention to our
logo?• Where should we place the most
valuable content?• What confuses visitors on the site?
Find info about the municipality reform
Search functionUse the search to find number of cars
Read the links
Reading subject areas in StatBank
Video
• Find info on municipality changes (and print it)
• Find the numbers of cars (use search function)
• Find the number of Swedish citizens in Denmark (do not use search)
Pros ……
• The user feels anonymous• Pre-test functionality and design • Understand user behaviour and
audience responses• Test results combined with
interviews
….. et cons
• do not separate different layers• should not stand alone• the user continues for longer time to
find a correct answer• expensive equipment
Conclusions
• We don’t always see what we look at• Putting information on the web doesn’t
make it accessible• Use short pages, short lines• Do as other web sites • Combining different test methods helps
us in understanding our users