EYE TRACKING AND BIO-METRICS TO ENHANCE USER RESEARCH

Eyetracking, Biometrics and More… Jon Ward Acuity ETS Limited

We aim to optimise the user

experience or interaction

We strive for commercial advantages

We want to unlock hidden insights

Identification of humans by their

characteristics or traits

Commonly misused term

Includes ones voice, hand print,

behaviour, rhythm or gait

Physiological Mechanical, physical and

biochemical function of humans, their organs and cells

Examples are GSR, heart rate and

respiration

So what can we do

Eye Tracking Eye tracking

reveals hidden insights

Pupil dilation can be important

Around 70% of our actions are

subconscious

EEG Electroencephalography

Emo

tio

n R

eco

gnit

ion

So

ftw

are

Physiological Measures

Heart rate

Galvanic skin response

(GSR)

Rate of respiration

Surface electromyography

(sEMG)

Physiological Measures

So which of these,

the user experience?

if anything,

should you use to

test

Have a toolkit

So what could go wrong?

Any questions?

Thank you for your time...

Technology