Eye for Travel - Travel Technology Summit 2009

8/14/2019 Eye for Travel - Travel Technology Summit 2009

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T n gy is nging t in gg ing .T s ni s w int ig nt y t s s t utu wi u ti t y win ut.

The travel industry has weathered aturbulent year and you simply cannota ord to be wasting time on dead-end projects. Failing to per orm wellis more than a missed opportunity, itscommercial suicide.

Eye orTravels Travel TechnologySummit brings together leading expertsrom top travel brands such as KLM,TUI, Lu thansa, Hertz and P&O Cruisesto give you the latest in ormation onWeb 3.0, open source technology,multi-channel management, mobile,social media, search and much more.

The eye-popping line-up will take youon a 2 day journey, providing you withvaluable, unbiased case studies andin ormation along the way to ensure thatyoure ully up-to-speed on how to usethe latest innovations to cut costs andmaximise sales.

Day 1 will examine exactly whereyou need to be concentrating yourvaluable time and resources and why.Our expert speakers will save youweeks o research and show you whichtechnologies will dramatically impact

the way you sell travel and which are just passing ads. From Web 3.0 toopen source technology ensure youaccurately identi y the innovations thatwill save you the most .

Such innovations include Mobile andlocation-based services (LBS). Forgetthe boring debates as to whethermobile is really here or not our real li ecase studies will ensure you gain thein ormation you need rom those travelcompanies who have made it pay.

Hear rom Lastminute.coms Head oInnovation, Marko Balabanovic. Markowill examine the key enablers to mobile

and show you how location-basedservices can give you the advantageo being able to deliver services to thecustomer in their present context even i

this may change rom minute to minute.Want a restaurant? Need a tour guide?Send the in ormation directly to yourcustomer via their phone and reap therewards.

For Lu thansa, mobile is a question omeeting customer expectations. A mustin a downturn. They provide a servicethrough every channel whilst ensuringcustomer needs are addressed andmost importantly have ound it reducescosts. Whether youre still cynical aboutmobile or looking to implement the rightstrategy to suit your business youll ndall the answers under one roo .

And then theres the question oe ective channel management. Withan ever increasing number o channelsto reach your customers you needto achieve the dream o seamlessintegration across all your channelswith the right content, the right price,and the right message displayedin each channel and the maximumrevenue achieved or each sale. Ourexperts rom Eurostar and more willshow you how!

Day 2 o the con erence programmewill hone in on the tweaks and detailthat you could save you a smallortune. Its all very well driving tra c

to your website but is it tra c that willconvert? From acquisition to conversion you need to make sure that you aregetting the most out o every potentialcustomer and our experts will show youhow.

With so much competition onlineand diminishing brand loyalty, i yoursite isnt o ering compelling contentcoupled with user- riendly webunctionality then your competitors are

just a click away. Find out how travelgiants Hertz and Expedia ne tune their

booking paths or maximum conversion.Which simple layout and shoppingbasket eatures can dramaticallyincrease conversions? How can you

identi y the reasons why potentialcustomers are leaving your site be orepurchase and act now to prevent this?

Next well take a thorough look at howyou can e ectively track the customer

journey. How important is the lastclick in determining what motivateda consumer to purchase? Frank Pon,e-Business Development director orKLM will explain how they connectedcross channel media measurement toweb analytics to create more customerinsights into media behaviour andavoided paying double the cost on lastclick basis.

Last but by no means least, wellseparate the biz rom the buzz andanalyse the business case or investingyour valuable time and resourcesin social media initiatives. Who hasderived real value rom social mediasites and how? How can you success ulnavigate the mine elds to get on trackto positive customer engagementaround your brand?

Phew its going to be a jam packed 2days! We guarantee that you will leave

not only con dent, but eager, to getback in the o ce and put what youhave learnt into practice.

Dont look down the barrel o despaira ter a year that has brought so muchchange. Join us in London, 11-12November to capitalise on the neweconomic and technological reality toget ahead o the game!

e-Commerce is evolving at an alarming rate yet Travel is lagging behind other sectors in this area

Gina Baillie, European Director, Eye orTravel

see t e Fu i f rm t -P cke a e o er e f

he p rt er p w t

W r Tr e M rketThis yearEye orTravel willbe partneringwith World TravelMarket to hostthe event. World

Travel Market is the worlds premierevent or the travel industry. Itpresents a unique opportunityor the whole global travel tradeto meet, network, negotiate andconduct business under one roo .

For more in ormation seewww.wtmlondon.com


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N tw k wit t K y Inn t s in T

What better place to host the event thanat the centre o World Travel Market the worlds premier event or the travelindustry. The partnership between WorldTravel Market and Eye orTravel representsa antastic opportunity or the whole globaltravel trade to meet, network, negotiateand conduct business.

With over 25, 000 senior travelpro essionals and thought leaders underone roo , this is a must-attend event!

Who Should Attend?The 2 day con erence will examine the latest technologies to impactthe way that travel is bought and sold. The event will attract the most

innovative, orward thinking, thought leaders in the travel industry. Iyou are a Managing Director, CEO, President or work in the areas otravel technology, innovation, e-commerce, marketing, digital/newmedia, distribution then you need to be here!

C u ff r t m t e e t?

Hear insightfulpresentations from these

top travel brands

Fran k Pon,e-Business Development Director, KLM

Elliott Pritchard,New Media Director, P&O Cruises

Stefanie Heucke,IT-Project Manager Mobile Services,

Lu thansa

Marko Balabanovic,Head of Innovation, lastminute.com

Sandra Leonhard,

MD, Cheqqer.nl (Part of TUI Group)Daniel Sumner,

Developer, Microso t (tbc)

Chris LaRose,Director of Web Strategy & Testing,

Hilton Hotels (tbc)

Matthias Mahr,e-Commerce & CRM Director, Eurostar

Gareth Gaston,MD, Octopus Travel

John T. Peters,President & CEO, Tripology

Katie Mans eld,Director, Direct Channel Management,

Hertz Europe

Cameron Jones,Director of Business Development, Expedia

Chris Amenechi,Senior International e-commerce Director,

Continental Airlines

Michael Rhodes,e-Commerce Director, Leger Holidays

Vicky Brock,Co-Founder, Highland Business Research

Philippa Ellis,Director of Consumer Marketing,

Lonely Planet (tbc)

Anthony Rawlins, MD, Digital Visitor

Justin Reed,

Head of Online Marketing, Visit BritainChris Carmichael, Manager ba.com &

Mobile Innovation, British Airways (tbc)

W h a t w i l l I le a r n a t t h e e v e n t ?

Da y On e w i ll f oc u s on v is ion a r y, f or wa r d t h in k in g p r e s e n t a t ion s t o

r e a l l y u n d e r s t a n d t h e c u r r e n t a n d f u t u r e t e c h n o lo g ie s t o im p a c t

t h e w a y t h a t y o u b u y a n d s e l l t r a v e l. H ig h li g h t s in c lu d e

T e c h n o log y F u t u r e s A n a l y s e t h e C u r r e n t Te c h La n d s ca p e

a n d Id e n t if y t h e F u t u r e Te c h n o log ie s t h a t w i l l Im p a c t Yo u r B u s in e s s

U n d e r s t a n d K e y T r a v e l T r e n d s En s u r e Yo u M a k e t h e

R ig h t In v e s t m e n t f or Yo u r B u s in e s st o Se e Yo u T h r o u g h

Un p r e d ic t a b le T im e s

M o b i l e Te c h n o log y C u t t h r o u g h t he H y p e a n d Un d e r s t a n d

t h e P r a c t ic a l i t ie s of W h e r e t o In v e s t a n d W h y

O p t im is e Yo u r M u l t i -C h a n n e l Dis t ri b u t ion S t r a t e g y f or

M a x im u m R e t u r n on In v e s t m en t

Da y T w o w il l e x a m in e m or e t a c t ica le x a m p le s of h o w t o in c r e a s e

q u a l i t y t r a f c t o y o u r s i t e an d t a k e y o u r con v e r s ion r a t e s t o

a n o t h e r le v e l

Se a r c h F u t u r e s - D is co v e r In n o v a t i v e Wa y s t o Dr i v e Q u a l it y

Tr a f c t o y o u r s i t e - t h a t Con v e r t s

T r a c k a n d T a r g e t Yo u r M os t Va l u a b l e C u s t om e r s Us e t h e

La t e s t Tr a c k in g Too ls t o Un d e r s t a n dt h e C u s t om e r J o u r n e y

U s a b i l i t y i s Cr u c ia l F in e T u n e Yo ur Boo k in g P a t h f or

M a x im u m Con v e r s ion

So u r ce A cc u r a t e , Com p e l l in g Con t e n t to In c r e a s e Con v e r s ion s

Soc ia l M e d ia a n d U GC W h e r e s h o u ld y o u In v e s t Yo u r

R e s o u r ce s a n d W h y ?


4/8v t www.e ef rtr e .c m/wtm/tec f r t e l te t a e Up te

day 1 - 11 n ember 2009

Technology Futures Analyse the Current TechLandscape and Identi y the Future Technologiesthat will Impact Your Business

This session will look at just how advances in technology willimpact the way we buy and sell travel in the uture From Web 2.0 to Web 3.0, cut through the buzzwords and

identi y the key technologies you need to deploy to reduce costsand add value to your business

Cloud, virtualization, SaaS - What are the realistic opportunitiesor travel companies to use open source technology to increasee ciency and cut costs?

Will Google Chrome OS truly be able to compete with Windows? How far have we progressed with the semantic web and what

opportunities does it present or your business? Whats next for mobile devices and location-based service

technologies? Technology has facilitated the rise of business models such as

bed banks but will it also contribute to their demise?Chris Amenechi, Senior International e-commerce Director,Continental AirlinesDaniel Sumner, Developer, Microso t (tbc)Chris Carmichael, Manager ba.com & Mobile Innovation,British Airways (tbc)

Mobile Technology Cut through the Hype andUnderstand the Practicalities o Where to Investand Why

Your customers are mobile - why arent you? Cut through the

misconceptions and un ul lled promises to reveal a wealth oopportunity or value creation

Hear Real-world Case Studies rom across the Travel industry onMobile and Location-based Services

HiltonHear how Hilton have used mobile as an opportunity to provide aunique commerce and loyalty experience to support both leisureand corporate customers

What was the strategy behind their mobile project and how didthey experience a 190% increase YOY in Q1 2009?

Chris LaRose, Director of Web Strategy & Testing,Hilton Hotels (tbc)

Lu thansaLu thansa o ers an extensive range o services via mobile andhas been marked as an industry leader in this area. How haveLu thansa success ully sought to meet customer wants andexpectations? How did they achieve over 90% satis action ratesrom their mobile users?

Stefanie Heucke, IT-Project Manager Mobile Services, MobileServices, Lu thansa

lastminute.comLocation-based services (LBS) A vast untapped opportunity ortravel companies. Hear what 4 key enablers in 2008 led lastminute.com to re-engagement in mobile and LBS and the 3 underlyingthemes on which they have decided to deliver current and uturemobile initiatives. How are they using directional search applications?

Marko Balabanovic, Head of Innovation, lastminute.com

Analyse Key Travel Trends Ensure You Makethe Right Investment or Your Business to See

You Through Unpredictable Times

Analys e the current travel industry environment and hear whichconsumer travel purchasing trends are likely to represent longterm shi ts in behaviour, worthy o investment, and which are justpassing blips

What factors most impact travel consumer behaviour and howcan you accurately predict uture trends?

When is the best time to invest in new technology for yourbusiness?

Ensure you dont risk making costly mistakes - hear top tips fromour experts on how to make the right decision or your business

Understand how to set clear KPIs and earn management buy-inor new technology projects

John T Peters, CEO, Tripology

Optimise Your Multi-Channel DistributionStrategy or Maximum Return on Investment

Seamless integration across all your channels with the rightcontent, the right price, and the right message displayed in eachchannel and the maximum revenue achieved or each sale isntthis the dream? Which technologies can help you maximise your revenues and

control costs across multiple channels? Is the technology available to achieve a fully automated and

accurate channel management policy across all channels? What is the best way to connect to third party distribution

systems to make the best use o your inventory whilst still sellingit on your terms?

What new connectivity languages and tools are on the horizon? Understand which channel your customers prefer to use to book,

the journey they took to get there and what product best suitstheir needs

Identify your most valuable sales channels and capitalise on theopportunities to up-sell and cross-sell to your customers acrosstheir pre erred channels

With an ever-increasing number of channels to reach yourcustomer, how can you ensure consistency o message andstandard o service across all channels?

Matthias Mahr, e-Commerce & CRM Director, EurostarMore speakers to be announced shortly

Network with the globaltravel industry at WorldTravel Markets 30thbirthday celebrations.Discuss the days in o-packed presentations andcement the partnershipsthat will see your businessthrive in 2010


5/8Re er e y ur P ce Bef re 18t sept s e 200!

day 2 - 12 n ember 2009

Search Futures Discover Innovative Ways toDrive Quality - Not Junk - Tra c to Your Site that Converts

s estimated more than 80% o web users visit travel sites butont make a booking. Ensure your search strategy emphasizesonversion as a top priority

How can you increase the return on your PPC investment? Uponwhat should you base decisions on PPC spend?

What are the pros and cons of CPA and CPC advertising in termso cost and the ability to track?

Learn how to develop a highly targeted and personalised searchcampaignWhats the easiest way to target your search terms to reach aspeci c audience e.g. a fuent travellers, silver sur ers?

Understand the importance of accurate, tried and tested landingpages

How can you exploit the power of social media to improve yoursearch engine optimisation?

Video search optimisation Hear top tips to achieve optimalresults

areth Gaston, MD, Octopus TravelMichael Rhodes, e-Commerce Director, Leger Holidays

Track and Target Your Most Valuable Customers Use the Latest Tracking Tools to Understandthe Customer Journey

The last click how important is the last click in determiningwhat motivated a consumer to purchase?How do you decide the most suitable customer demographicand/or behaviour to target?

How do you decide which department is responsible formanaging customer behavioural tracking tools?

Just how much can segmentation and personalisation add valueto your business? What are the costs involved and the likelyreturn on investment?

Use behavioural targeting and advertising to manage yourcustomer base the most e ectively throughout the peaks andtroughs

Will more third party sites choose to sell customer cookie data?What impact would this have on behavioural advertising?

rank Pon, e-Business Development Director, KLM

Use Accurate, Compelling Content to IncreaseConversions

Source compelling content to both drive traf c AND increaseconversionsUnderstand the importance of the right content to develop thedesired levels o customer interest and expectation across allyour channels

Video content offer multiple distribution methods (Podcasts,online video players, RSS) or your video content

Understand best practices in encoding rich media content

nthony Rawlins, MD, Digital Visitorustin Reed, Head of Online Marketing, Visit Britain

Usability is Crucial Fine Tune Your BookingPath or Maximum Conversion

Understand the importance of analytics - Identify wherecustomers enter your site and the reasons why they leave be orepurchase

Learn how simple tweaks to the booking path can dramaticallyli t conversions

How lean should you keep your booking path?

Hear the latest examples of check out and shopping basketbest practices

What effect do user reviews have on conversion rates and whereshould they be inserted in the booking path (i at all)?

Is your booking path too rigid to cope with the new customerreality? What technology is available to get the right fexibility toincrease conversions?

Vicky Brock, Co-Founder, Highland Business ResearchKatie Mans eld, Director, Direct Channel Marketing,Hertz EuropeCameron Jones, Director Business development, Expedia

Social Media and UGC Where should youInvest Your Resources and Why?

Analyse the strategic importance of social media and UGC forthe uture o the web and online travel

What is the business case for investing valuable time andresources in social media initiatives?

Understand the importance of setting and adhering to clear KPIsrom the outset

What role can technology play in gaining critical mass for yoursocial media initiative?

What metrics are available to measure the effects of your socialmedia strategy? How much time and resources on average needto be dedicated to this?

How can social media be used to gain invaluable insight into yourcustomer wants and needs?

What are the advantages and pitfalls of developing your ownsocial media applications?

Navigate the social media mine elds and get on track to positivecustomer engagement

Elliott Pritchard, New Media Manager, P&O Cruises

Phillipa Ellis, Consumer Marketing Manager, Lonely Planet(tbc)Sandra Leonhard, MD, Cheqqer (Part of TUI Plc)


6/8

The Get Funded ShowExCel, lo do , 11-12 november

or e b :

Welcome to The Get Funded Showthe travel industrys showcase of emerging innovation

Travel is and always will be primed for innovation. The variety of products, multiple channels and range of technologiesacross the industry make it ripe with opportunity. With theeconomy strengthening, entrepreneurs are poised to capitaliseon returning growth to the travel market. The Get FundedShow@World Travel Market is a celebration of innovation in thetravel sector. I hope you will join us to take part in the evolutionof our industry.

Tom EllumDirector The Get Funded Show

W t is T G tFun S w?The Get Funded Show@World TravelMarket is a high-pro le innovationshowcase bringing together topentrepreneurs past and present ina ertile environment or ideas andinspiration. 24 care ully selected innovativetravel companies will compete across twodays to be crowned the most innovative inthe travel industry.

They will be judged by our Travel Gurus -including the pioneers behind some o themost success ul exits in travel history - andour Investors - who manage billions in traveland technology investments. On top o theirkeen insight, there will be presentations

speci cally designed to help travelcompanies succeed. Plus, rank discussion

with the deal makers o some o the largesttravel companies in the world on what theylook or in mergers and acquisitions.

W t Inn ti n wi I s ?

The companies involved are selected onthe merits o their innovation and ability toimpact the travel industry. So, whilst itsnot possible to tell you exactly who will bethere we can outline a ew game-changingtrends our prospective entrepreneurs arecapitalising on

Mobile has and will continue to impact travel. Consumer adoptions and

technology have come o age to presenta viable and potentially lucrative new

channel. But online is not dead ar romit! Online travel continues to grow andongoing initiatives are rapidly evolving theonline travel landscape.

And thats not all. The travel product ischanging to meet increasingly demandingconsumers. So is how customers searchor, nd and buy travel. Technology isalso developing, o ering advantages incost, reliability and e ciency. One thingis certain: where there is an opportunity intravel, there is an entrepreneur readyto capitalise. Only at The Get Funded

Show will you be privy to the best mindsin the industry.

Ju t few f t e c mp e ppr e f r...

Two days, 24 companies selected from over 250 applicants.

JoIN TravelS brIGhTeST mINdS

aNd deepeST pocKeTSThe Get Funded show was launched to put investors

together with entrepreneurs,to give founders exposure and

mentoring from successful business leaders, to allow angel

investors and VCs the opportunity to evaluate funding opportunities,to showcase to the world the next

wave of travel and technology innovation. It is the must attend

event of the year

David Scowsill,Chairman,

Yuuguu.com

Chair of The GetFunded Show

j me @ etfu e w.c m www. etfu

Li m i t e d s pa ces a v a i la ble - a pply now !

Also at World Travel Market this year


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@ World Travel Market

All major travel companies should take note o thecompanies pitching at The Get Funded Show. Timeand again agile new entrants have shaken up theindustry and a ected how travel companies mustoperate. Only by attending this event can businessdevelopment managers, strategists, corporatedevelopment managers, heads o innovation,partnership managers, technologists and CEOs benchmark their entrepreneurial edge and ensurethey stay competitive. Whats more youll be rubbingshoulders with the top innovators in the industry.Imagine meeting the next Farecast, Tripadvisor or

Twitter and being part o their success!

1 EDUCATION: Hear the thoughts o topexecutives on strategy, innovation and the nextbig thing

2 INNOVATION: Meet the disruptive newentrants who will shape the uture o travel

3 INSPIRATION: Join leading entrepreneurs past and present in a ertile environment orideas and inspiration

4 OPPORTUNITY: Attend the event wheretrends emerge and opportunity is created orget rst mover-advantages, move yourcompany to the bleeding edge o innovation

5 RECOVERY: Innovation is integral to travelsrecovery leave the pessimists behind and jointhe optimistic game-changers o the uture

W y att n ? a t nt ix nt n u if i , usin ss u n nin st nt x tis

5 r s ns t att n

str te c P rt er

T ust- tt n nt ny ny w nting t t u

Me P rt er

T Gu us: -Roger Allard,Chairman,

All Leisure Group

Andy Phillipps,co-Founder,

Active Hotels

Hugo Burge,Executive Chairman,Cheapfights andFounder, Howzat Media

John Kent,Founder and CEO of

youtravel.com and thefounder of Aquis Hotelsand Resorts

Dinesh Dhamija,Founder,eBookers

Steve Endacott, Owner and CEO,On Holiday Group

Glenn Fogel, EVP CorporateDevelopment, Priceline

Cree Lawson, Founder andChairman, Travel Ad Network

Peter Waller,Group Mergers and AcquisitionsDirector, Thomas Cook

Paul Evans,Founder and Chief Executive,Low Cost Holiday Group

Dhruv Shringi, Founder, Yatra

Deirdre Bounds, Founder, i-to-i

Patrick Hoffstetter, ManagingDirector UK, lastminute.com

Faisal Galaria,ex-Managing Director,Kayak Europe & Angel Investor

Jeff Wasson,Founder, TravelNow.com

Speaker to be Announced, TUI

In st s: -Jason Katz,Founder,KP Capital

Nic Brisbourne, Partner,

DFJ Esprit

Alex Hoye,CEO, Latitude Group;Board Member,Seedcamp andCambridge Angel

Roberto Bonanzinga, Partner,Balderton Capital

Debu Purkayastha,Principal - CorporateDevelopment / M&A,Google

Bill Morrow, co-Founder, Angels Den

Steve Schlenker,Managing Partner, DN Capital

Daniel Smith, Assistant Director, NewInvestments, ISIS Equity Partners

Will Fraser-Allen,Deputy Managing Director,

Albion Ventures

Alexis Bonte,co-Founder, CEO and AngelInvestor, eRepublik Labs

Tim Rigby,Exponent Private Equity

James Stoddart, co-Founder,Bestport Ventures LLP

Josh Bell, Head of FinancialServices, Dawn Capital

Jason Purcell,CEO and Founder, FirstCapital

Rory Stirling, Investment Manager,MMC Ventures

supp rte b :

e w.c m +44 207 375 7551


8/8

EyeforTravels Travel Technology Summit 2009

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Network and do business - right at theheart of World Travel Market. Enjoyaccess to insightful presentations,networking drinks and an exclusivenetworking lunch

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Eye for Travel - Travel Technology Summit 2009

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