EYE - A Creative's Portfolio

Let’s start.My name is Gaia, I am an Art Director,and I wish I was colorblind.

Life would have less categories to put people and things into, and it’d have more imagination and creativity.It would be an advantage, not a deficiency.

To me, it would be another eye.

Experience

OgilvyOne, Dubai

Creative InternSeptember 2012

DraftFCB, Chicago

Creative InternJuly 2012• Classes at R/GA

• Classes at Digitas

DMG Media, Beijing

Creative InternMarch 2012

Croce Verde Venice

Paramedic on ambulances2009 - 2011

Elyanor

Escort business - CEOSummer 2007

Education

Miami Ad School Europe,

Hamburg

Art DirectionMarch 2013

University of Studies,

Padua

B.A. PhysiotherapyClass of 2012

Giordano Bruno

Scientific High School,

Venice

Class of 2007

I believe that things are not only seen through just two eyes.

One just has to learn how to open the others.

Life has subtitles.Set them on:Hearing aids.

Description: print

Carnegie Hall’s mission is to cultivate music, for music has

the transformative power that only life itself owns.

Agency: Jung Von Matt, Hamburg

Teacher: Simon Hiebl

Thanks to Sinya Horwedel

CARNEGIE HALL

The Soul of Music

The thrill of first times.Facing the mirror and saying:“I see You...do I have an option?”

Description: innovation/integrated

First day, new intern. “Let her work on RSA, let’s see what

she can do”. First produced campaign, first client gained,

first of many OMG-IT-S-OUT-THERE!!! moments.

Agency: OgilvyOne, Dubai

Creative Director: Fabian Roser

Credits: Gaia Armellin, Lourdes Bolo, Mahesh Powar,

Niv Bani, Rodrigo Mavu, Samara Ghori

RSA CAR INSURANCE

Sms Campaign

Intensity, it’s key.A treasure in hidden dimensions.

Vagina, ardent pupil of pleasure.

Description: innovation/product

I love smart technology, especially if combined with food;

like, I’d change my phone only if they create one that can

make coffee too. And I always wanted to be a farmer,

but this is another story...

Agency: R/GA, Chicago

Teacher: Joseph Delhommer

TRADER JOE’S

Wishcounty

“Get rid of this blurry vision!!”“Your wishes are my command”

“Ooh! Now I can see!!”“Can you?” wondered the glasses.

Description: interactive/integrated

Vodafone launches another “faster than light” technology.

Oh well, at least in this case they almost got the name right.

Agency: Jung Von Matt, Hamburg

Creative Director: Götz Ulmer

Credits: Elizabeth “Kate” Ross,

Gaia Armellin, Pia Mader

VODAFONE

LiTE Speed Run

DARKNest for seeds and life.

Womb of ideas and answers.

May the be your

DARK

DARKNest for seeds and life.

Womb of ideas and answers.

May the be your

Description: product launch/integrated

During physiotherapy class, a teacher introduced the anti

hangover solution, that sobers you up in 30’. “It’s a pity no-

one made the product mainstream”. That’s what he said.

Tutor: Ian Thomson

H:30

Drink&Drive

It’s time to

feel,

time to

create,

time to wake up.

Hands, alarm clock for the senses.

“Y”

Pop-up Letter

Description: typography journey/craft

What is the meaning of the letter “Y”? To me, it is

first and foremost a question. This was my answer.

Tutor: Sergey Sidorov

“O”

Pop-up Letter

Description: typography journey/craft

The letter “O” represented circles, mostly loops. Dialogues

that repeat themselves, situations that recurr in a never-

ending yet always the same manner.

Tutor: Sergey Sidorov

Let me watch you through it. Let me show you my reality with it. The truth is in the eyes of the beholder.

Description: integrated

A saying goes “Away from the eyes, away from the heart”.

But there is another one: “If the mountain won’t come to

Mohammed, Mohammed will go to the mountain”.

That’s what we did.

Agency: Scholz & Friends, Hamburg

Teacher: Christian Soldatke

Credits: Chelsea Frangie, Gaia Armellin

PETA

The FishTrap

“For me, nothing’s invisible” brags technology.

Amused smiles intuition, and awaits.


When 2 species clash into the same niche, only the fittest

survives. And with “fittest” I mean equipped with Apple

gadgets, fake glasses and ironic moustaches.

Agency: Digitas, Chicago

Teacher: Matther Weiner

Credits: Elizabeth “Kate” Ross, Gaia Armellin,

Mina Michael, Vanessa Krchova

U.S. NATIONAL PARKS

Zombie Safe Zone

Tu-Tum. Follow its rhythm. The pulsing beat sheds off judgements, prejudices, fears.

Tu-Tum. See through your heart.



PERSONAL PROJECTS

Right

The Gambler

-no filter-

Previous page/Above

Appereances

Breathe.Just, breathe.

BREATHE

Breathe.Just, breathe.


Since 1893, Cracker Jack has been part of the American

pop-culture because of its toys and prizes. No reason why

lose the legacy now.

Agency: R/GA, Chicago

Teacher: Joseph Delhommer

CRACKER JACK

First Aid Fun

Life is a trash-bag

When I was little, one of my favorite activities was taking out anything contained in the garbage

bin; there are tons of picture of me sitting on the floor, surrounded by waste, blissfully smiling

and happy. Why did I love it? It was a daily surprise, you would never know what you could

have found inside time to time, in few words, anything about it was interesting as hell!!!

When you find something that is always providing with new ideas and inspirations, always

rising up expectations yet satisfying them, would you keep living it? Would you put your own

hands into the “dirt” just to keep on fulfilling yourself? Would you pursue these risks just for

the possibility of being blow away by new unexpected combinations?

That is how started to me, the passion for music, reading, traveling and doing

researches, passion for cooking and tastes, for perfumes of foods and spices,

passion in knowing people and living any kind of possible experience, not for

my own “sake of knowledge” rather for the opportunity to share what learnt and have more

tools to create something else afterwards.

Despite all of that, I choose a Scientific High School with high profile of Maths, Physics and

Computer Science, yet fought to integrate that rational path with several projects of arts and

craft, movie production, and volunteering.

When eligible, any kind of job, shopping assistant, paramedical, escort, insurance promoter...,

I took one year off after graduation in order to save money and move out from my borderline

mother’s house, purpose I accomplished in 2 weeks during Physiotherapy final examination.

The next 2 years had been a sequence of ups and downs -very high ups and very low downs-,

figuring out who I really was and what I really wanted. As conclusion, the Miami Ad School

Hamburg, truly the most intense and honest experience in a long time.

Since then, I have been in Beijing, Chicago and Dubai; changed 11 flats, and one of these got

sold out without warnings during the first week of tenancy, in China; spent 24 hours driving

to a lost destination in the middle of Oman just to win a bet; experienced bits of Tantra and

OBEs; met the man who wanted to be my father but not the biological one; and found out that

whatever happens, it always happens for a reason, and that shit could be worse.

People lose sight at times. They run, blind.Why not stay still, witnessing here and now?

Life is a trash-bag

When I was little, one of my favorite activities was taking out anything contained in the garbage

bin; there are tons of picture of me sitting on the floor, surrounded by waste, blissfully smiling

and happy. Why did I love it? It was a daily surprise, you would never know what you could

have found inside time to time, in few words, anything about it was interesting as hell!!!

When you find something that is always providing with new ideas and inspirations, always

rising up expectations yet satisfying them, would you keep living it? Would you put your own

hands into the “dirt” just to keep on fulfilling yourself? Would you pursue these risks just for

the possibility of being blow away by new unexpected combinations?

That is how started to me, the passion for music, reading, traveling and doing

researches, passion for cooking and tastes, for perfumes of foods and spices,

passion in knowing people and living any kind of possible experience, not for

my own “sake of knowledge” rather for the opportunity to share what learnt and have more

tools to create something else afterwards.

Despite all of that, I choose a Scientific High School with high profile of Maths, Physics and

Computer Science, yet fought to integrate that rational path with several projects of arts and

craft, movie production, and volunteering.

I worked for any kind of job, shopping assistant, paramedical, escort, insurance promoter...;

I took one year off after graduation in order to save money and move out from my borderline

mother’s house, purpose I accomplished in 2 weeks during Physiotherapy final examination.

These 7 years were a sequence of ups and downs including eating disorders, cutting, slim pills

and sexual addictions, robberies, etc..., both trying to destroy myelf in any possible way and

figure out who I really was and what I really wanted. As conclusion, the Miami Ad School

Hamburg, truly the most intense and honest experience in a long time.

Since then, I have been in Beijing, Chicago and Dubai; changed 11 flats, and one of these got

sold out without warnings during the first week of tenancy, in China; robe a cab for 24 hours

to a lost destination in the middle of Oman just to win a bet; experienced bits of Tantra and

OBEs; met the man who wanted to be my father but not the biological one; and found out that

whatever happens, it always happens for a reason, and that shit could be worse.

But this was just the beginning.

THANK YOU

Skype

gaia.armellin

Contacts

Email

[email protected]

EYE - A Creative's Portfolio

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