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Transcript of EY Lifestyle1BB
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Eyewear Frame Selection
Unit 3: Lifestyle Analysis
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Lifestyle Analysis
Eyewear should
emphasize personalimage
Talk about attractive
new lens technologies
and their benefits
Wear what you sell
Three Keys: Essential Elements:
Eyewear should
emphasize personal image Know the indicators of
lifestyle preferences
The essential eyewear
wardrobe includescareer/casual/evening
Two ways to sell lifestyle:
image and lens function
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The prescription is the key to
showing patients they have
different needs for their various
lifestyles and hobbies
Refer to the prescription when
making suggestions for
eyewear with a variety of lenses
and lens treatments
The Prescription
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1. Eyewear should emphasizepersonal image
2. Know the indicators of lifestylepreferences
3. The essential eyewearwardrobe includes
career/casual/evening4. There are two ways to sell
lifestyle: image and lensfunction
Essential Elements
Style and Lifestyle
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Presentation refers to an
individuals personal style reflected
by their outward appearance
Presentation ranges from traditional
to innovative
Eyewear should always reflect
personal presentation
Ask what image the patient wants
to create
Personal Presentation
Style and Lifestyle
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Lifestyle choices are indicated byclothing (design, color, cut, and
fabric), accessories, hair styles,and make-up or the lack of it
Discuss concepts of lifestyleduring informal conversation with
the patient Is the patient traditional or
innovative?
Assessing Style and Type
Style and Lifestyle
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How does he or she dress forprofessional, evening, casual and
sports events?
What image does the patient wishto project?
Is the patient considering a
lifestyle change or make-over? Determine the patients attitude,
but dont prejudge by appearance
Assessing Style and Type
Style and Lifestyle
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Avoid the buy now hard sell
Use a casual and low-keyapproach
Something the patient may wantto consider as a future purchase
Stress the benefits of sports
glasses with protective lenses Let the patients reaction be your
guide
Dont Push
The Eyewear Wardrobe
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Lenses:
Polycarbonate
Polarized
Anti-reflection coating
Scratch-resistant
Safety lenses
Ultraviolet coating
Sunglasses may also includethese lens enhancements
Lifestyle: Sports and Recreation
Lenses and Lifestyles
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Lenses:
Anti-reflection coating
Trifocals
Progressive addition lenses
High index lenses
Lifestyle: Scholarly/Academic
Lenses and Lifestyles
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Lenses:
Tinted
Anti-reflection coating
Progressive addition lenses
High index lenses
Polished edges
Lifestyle: Social/Dressy
Lenses and Lifestyles
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Lenses:
Tinted lenses
Contact lenses to change eye
color
Lifestyle: Anything Goes
Lenses and Lifestyles
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Lenses:
Tinted Anti-reflection coating
Contact lenses (optional)
Progressive addition lenses
High index lenses
Lifestyle: Professional, In the Public Eye
Lenses and Lifestyles
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Lenses:
Scratch-resistant
Polycarbonate
Ultraviolet coating
Lifestyle: Grade-school Child
Lenses and Lifestyles
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Lenses:
Polycarbonate
Safety lenses
Tinted
Anti-reflection coating
Contact lenses to change eyecolor
Sunglasses with enhancementsabove and UV protection
Lifestyle: Teenager
Lenses and Lifestyles
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Lenses:
Anti-reflection coating Tinted
Progressive addition lenses
Ultraviolet coating
Lifestyle: Computer Operator
Lenses and Lifestyles
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Lenses:
Polycarbonate
Safety lenses
Anti-reflection coating
Scratch-resistant
Polarized
Ultraviolet coating
Sunglasses may include theselens enhancements
Lifestyle: Heavy Labor
Lenses and Lifestyles
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Face Shape: Oblong
Coloring: Cool, medium intensity
Original eyewear is the incorrect
hue and dated
Eyewear style ages the face by
pulling facial lines downward
Before:
The Eyewear Makeover
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Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professionaland updated
High temple placement andprogressive lenses draw the
facial lines upward for a moreyouthful appearance
After:
The Eyewear Makeover
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Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Evening Wear
The Eyewear Makeover
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Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Casual Wear
The Eyewear Makeover
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Face Shape: Oblong
Coloring: Cool, medium intensity
New eyewear is professional
and updated
Progressive lenses draw the
facial lines upward for a more
youthful appearance
Lifestyle: Career
The Eyewear Makeover
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Face Shape: Oval
Coloring: Cool, low intensity
Eyewear is the wrong colorbase
Facial imbalance is created bymid-temple placement
Attention is focused on themiddle third of the face
Bridge shape makes the noseappear wider
Before:
The Eyewear Makeover
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Face Shape: Oval
Coloring: Cool, low intensity New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face Almond shape and high temples
highlight the cheekbones
After:
The Eyewear Makeover
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Face Shape: Oval
Coloring: Cool, low intensity New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face Almond shape and high temples
highlight the cheekbones
Lifestyle: Evening Wear
The Eyewear Makeover
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Face Shape: Oval
Coloring: Cool, low intensity Narrower bridge restores balance
to the middle third of the face
Almond shape and high temples
highlight the cheekbones
Lifestyle: Casual Wear
The Eyewear Makeover
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Face Shape: Oval
Coloring: Cool, low intensity New eyewear draws attention to
the eyes
Narrower bridge restores balance
to the middle third of the face Almond shape and high temples
highlight the cheekbones
Lifestyle: Career
The Eyewear Makeover
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Face Shape: Round
Coloring: Cool, high intensity Round shaped eyewear makes
face appear rounder and wider
Before:
The Eyewear Makeover
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Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slimand lengthen the face
Aviator style with high templeplacement creates a high
horizontal line that helps addlength to the face
After:
The Eyewear Makeover
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Lifestyle: Evening Wear
The Eyewear Makeover
Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slimand lengthen the face
High temple placement creates ahigh horizontal line that helps add
length to the face
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Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slimand lengthen the face
High temple placement creates ahigh horizontal line that helps add
length to the face
Lifestyle: Casual Wear
The Eyewear Makeover
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Face Shape: Round
Coloring: Cool, high intensity
Eyewear creates angles that slimand lengthen the face
High temple placement creates ahigh horizontal line that helps add
length to the face
Lifestyle: Career
The Eyewear Makeover
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Face Shape: Base Up Triangle
Coloring: Cool, low intensity Eyewear is too dominating and
adds width to the widest part of
the face
Before:
The Eyewear Makeover
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Face Shape: Base Up Triangle
Coloring: Cool, low intensity Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helpsbalance the length of the lower
third of the face.
After:
The Eyewear Makeover
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Face Shape: Base Up Triangle
Coloring: Cool, low intensity Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helpsbalance the length of the lower
third of the face.
Lifestyle: Evening Wear
The Eyewear Makeover
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Face Shape: Base Up Triangle
Coloring: Cool, low intensity Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helpsbalance the length of the lower
third of the face.
Lifestyle: Casual Wear
The Eyewear Makeover
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Face Shape: Base Up Triangle
Coloring: Cool, low intensity Eyewear with AR coating and
light gold rims gives the
appearance of a rimless frame
The depth of the frame helpsbalance the length of the lower
third of the face.
Lifestyle: Career
The Eyewear Makeover
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Patients must be informed aboutthe benefits of lenses
Be prepared to thoroughlydiscuss lens enhancements
Know the technology andbenefits of each lens
enhancement Patients can only make informed
decisions when they know howlenses will benefit them
Selling the Benefits:
Benefits of Lens Enhancements
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High index plastic lenses createmore attractive eyeglasses with
thinner edges and lighter weight Patients like the feeling of
wearing the latest technology inlens engineering
Because of increased reflections,A/R coatings are highlyrecommended for high indexlenses.
Plastic High-Index Lenses:
Benefits of Lens Enhancements
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Photochromic lensesautomatically darken in sunlight
and lighten indoors Glass lenses maintain their
photochromic ability for the life ofthe lenses
Plastic lenses will lose theirphotochromic abilities over aperiod of time (2 years)
Two years is the average life ofan eyewear prescription.
Photochromic (light-sensitive) Lenses:
Benefits of Lens Enhancements
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Polycarbonate has outstandingimpact resistance
Polycarbonate is the lens ofchoice for all children
Polycarbonate is the lens ofchoice for adults who are active
in sports or whose lifestyle has alarge element of risk
Polycarbonate is 4x-5x moreimpact resistant than otherlenses
Polycarbonate:
Benefits of Lens Enhancements
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Polarized sun lenses protect
against reflected glare from
sunlight on water, snow, and
shiny surfaces
Polarized sun lenses are
excellent UV filters and make
ideal driving glasses
Regular sun lenses reduce
visible light but have little effect
on reflected glare
Polarized Sun Lenses:
Benefits of Lens Enhancements
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UV radiation from sunlight can be
harmful to the human eye
Polycarbonate and high index
lenses include built-in UV
protection
Other plastic lenses can be
treated with chemicals that block
the harmful portion of UV
radiation
Ultraviolet Protection (UV-coating):
Benefits of Lens Enhancements
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A/R coatings benefit users in two
ways: cosmetic and visual
The elimination of surface
reflections makes the eyes more
visible and natural-looking
Removal of surface reflections
improves vision by increasing the
amount of light to the eyes
A/R coatings improve night vision
Anti-Reflective (A/R) Coatings:
Benefits of Lens Enhancements
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PALs are premium multifocal
lenses designed to provide clear
vision at all distances
There are no visible segment
lines so that PALs resemble
single-vision lenses
The market share for progressive
lenses is increasing steadily
Progressive-addition Lenses:
Benefits of Lens Enhancements
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Scratch protection is now
routinely offered to patients
Certain premium lenses include
factory-applied scratch coating:
1. All polycarbonate lenses
2. Some progressive lenses
3. Many high-index lenses
Scratch-Resistant Coating (SRC):
Benefits of Lens Enhancements
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Trifocals are designed to providevision at distance, near, and the
intermediate arms-lengthdistance
Special trifocals that provide awider field of intermediate visionare available for work, hobbies,computers and other specialuses
Trifocals:
Benefits of Lens Enhancements
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Aspheric lenses are nowavailable for plus and minus lens
prescriptions Front surfaces of aspheric lenses
are flatter than conventionallenses
Aspheric lenses are thinner anddo not protrude or bulge as muchas ordinary lenses
Aspheric Lenses:
Benefits of Lens Enhancements
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Thinner, lighter lenses are more
comfortable and more attractive
Use proper lens design
Use high index lenses
Use aspheric lenses
Use polycarbonate and otherlightweight lens materials
Comfort Lenses:
Benefits of Lens Enhancements
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Thinner, lighter frames are morecomfortable and more attractive
Combine lightweight lenses,frames, and proper lens design
Use lightweight frame materials
1. Titanium metals
2. Carbon fiber3. Optyl and nylon
Comfort Frames:
Benefits of Lens Enhancements
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Small, round frame shapes arebest to reduce lens thickness
Angular frames with sharpcorners will accent the thicknessof the lenses
Frames that look good with plano
lenses may be very unattractivewith high minus lenses
Frames:
High-power Myopes
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Small, round lenses to reducethickness
High index lenses Aspheric lenses
Anti-reflection coating
Light cosmetic tinting
1. Eye color on the upper lens2. Skin tone on the lower lens
3. Clear lens inbetween
Lenses:
High-power Myopes
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Aspheric lenses made from highindex materials
Lenses are thinner and frontcurves are flatter
Lens protrusion andmagnification are reduced
Cosmetic tinting above andbelow the eye in a shade darkerthan used for myopes
Lenses:
High-power Hyperopes
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New presbyopes must be
reassured that eyewear can
enhance their looks and lifestyle
Progressive addition lenses are
an alternative to reading glasses
A/R coating and cosmetic tints
Bifocal contact lenses or
monovision
Lenses:
Presbyopes
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Eyewear should evoke an imageof intelligence, responsibility, and
distinction Classic eyewear in conservative
colors, slightly oversized frames
Black, tortoise shell, or
marbelized patterns Square or rectangular frames in
metal or metal/zyl combination
Career/Professional:
The Eyewear Wardrobe
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Bolder and brighter eyewear
Lightweight frames in vivid colors
SRC and A/R coating
Safety glasses:
1. For outdoor sports (with UVC)
2. For high velocity sports like
racquetball and handball
3. For those who work with tools
4. For those who work with power lawn
and garden equipment
Casual/Sports/Social:
The Eyewear Wardrobe
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Eyewear should evoke sleek
sophistication
Dramatic but delicate frames in
gold, silver, or bronze, which may
include jeweled or enameled trim
Subtly tinted A/R coated lenses
with faceting
Include a decorative eyeglass
case
Dressy/Evening:
The Eyewear Wardrobe
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Disposable Lenses
Soft Lenses
Frequent Replacement Lenses
Planned Replacement Lenses
Toric Soft lenses
Gas Permeable Lenses (GP) Bifocal Contact Lenses
Tinted Contact Lenses
Contact Lens Choices:
The Eyewear Wardrobe
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Contact lens weares should havea backup pair of eyeglasses
Contact lenses should not beworn if there is an eye infection,irritation, or redness of the eyes
Old contact lenses should not beworn as replacements for lostlenses
Contact lens wearers may not beaware of attractive new spectaclelens technologies
Contact Lens Precautions:
The Eyewear Wardrobe
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Lifestyle Analysis
Eyewear should
emphasize personal
image
Talk about attractive
new lens technologies
and their benefits
Wear what you sell
Three Keys: Essential Elements:
Eyewear should
emphasize personal image
Know the indicators of
lifestyle preferences
The essential eyewear
wardrobe includes
career/casual/evening
Two ways to sell lifestyle:
image and lens function
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Eyewear Frame Selection
ReviewUnit 3: Lifestyle Analysis
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The Prescription
What is the key tool used by the optician to show
patients they have different visual needs for their
various lifestyles and hobbies?
Review
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1) Traditional
2) Innovative
What are the two general categories of lifestyle
presentation?
Review
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1) career/professional
2) casual/sports/social
3) evening/dressy
4) sunwear
What are the four elements that should be included in
the essential eyewear wardrobe?
Review
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Polycarbonate (impact resistant lenses)
Which specific lens enhancement is essential for
children, teenagers, athletes, high-risk professions,
and heavy labor?
Review
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b) False
Anti-reflective lenses do not improve vision. They are
primarily a cosmetic enhancement.
a) True
b) False
Review
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b) This frame has a spring hinge
Which of following statements refers to a feature?
a) Spring hinges are very flexible while maintaining
constant tension
b) This frame has a spring hingec) Eyeglasses stay firmly on the face even when the
glasses are constantly taken off and on
Review
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c) Eyeglasses stay firmly on the face even whenthe glasses are constantly taken off and on
Which of following statements refers to a benefit?
a) Spring hinges are very flexible while maintaining
constant tension
b) This frame has a spring hingec) Eyeglasses stay firmly on the face even when the
glasses are constantly taken off and on
Review
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Presbyopia
Progressive lenses are beneficial to patients with the
visual condition called ____.
Review
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To protect the eyes from damaging ultra-violet rays.
What is the benefit of UV protection?
Review
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Need clear vision for the arms length
distance that is not available using bifocals
Trifocals are beneficial to patients who _____.
Review
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career/professional
The type of eyewear that should evoke an image of
intelligence, responsibility, and distinction:
Review
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casual/sports/social
The type of eyewear that is generally bolder and
brighter than usual. A good choice is lightweight frames
in vivid colors:
Review
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dressy/evening
The type of eyewear that should evoke an image of
sleek sophistication:
Review
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career/professional
Good choices for this type of eyewear include classic
frames in conservative colors:
Review
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Small, round frame shapes
High index lenses
Aspheric lenses Anti-reflection coating
Light cosmetic tinting
What are the eyewear recommendations for high-
powered lens prescriptions?
Review
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Eyewear Frame Selection
EndUnit 3: Lifestyle Analysis