Extracting Knowledge from the Web and Social Media for Progress Monitoring in Public Outreach and...
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Extracting Knowledge from the Web and Social Media Progress Monitoring in Public Outreach and Science Communication Arno Scharl · MU Vienna, Department of New Media Technology www.modul.ac.at/nmt · www.weblyzard.com David D. Herring · NOAA Climate Program Office www.noaa.gov · www.climate.gov
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Given the intense attention that environmental topics such as climate change attract in news and social media coverage, key questions for large science agencies such as the National Oceanic and Atmospheric Administration (NOAA) are how different stakeholders perceive the observable threats and policy options, how public media react to new scientific insights, and how journalists present climate science knowledge to the public. This paper investigates the potential of semantic technologies to address these questions. It introduces the NOAA Media Watch and presents a detailed case study of how the metrics and visualizations of the webLyzard Web intelligence platform are used to track information flows across online media channels. Building upon this platform, we present a novel framework to measure the impact of science communication and public outreach campaigns – through a combination of quantitative and visual methods that go beyond sentiment analysis and related opinion mining approaches.
Transcript of Extracting Knowledge from the Web and Social Media for Progress Monitoring in Public Outreach and...
Extracting Knowledge from the Web and Social Media Progress Monitoring in Public Outreach and Science Communication
Arno Scharl · MU Vienna, Department of New Media Technologywww.modul.ac.at/nmt · www.weblyzard.comDavid D. Herring · NOAA Climate Program Officewww.noaa.gov · www.climate.gov
TOPICS
SOURCES AND CONFIGURATION
TREND CHARTS
SEARCH RESULTS,CONTENT VIEW
ASSOCIATEDTERMS
MAPS ANDVISUAL
ANALYTICS
Social Media Fortune 1000News
Climate Change Coverage
WYSDOM Success Metric
webLyzard Stakeholder Dialog and Opinion Modelwww.weblyzard.com/wysdom
Research Project Overview
