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Page 1
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Extract from:
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
e-Volution II – Road map for e-business implementation in Extended Enterprises
Project Review Meeting
24 May 2004, Brussels
Page 2
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Agenda
I. Management summary report
II. Presentation of the e-volution methodology concept
a) Requirements: WP 1
b) Solutions: WP 2, WP 3
III. Forecast of next activities
c) WP 4
d) WP 5
e) WP 6
IV. Final discussion
Page 3
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
WP 3 introduction
Objectives and expected results
Solution constraints
Solution environment
– Conception of a decision support system on the basis of information interaction and of updating the content of the information analysis
– functional and non-functional specification of the system
– Specification of solutions for rules-mechanisms and update routines
– Need for accommodation of different software modules, which• incorporate different logic• serve different functionality
– Heterogeneous systems and IT landscape– Collaborative application platform
– System use scenarios:• Communication of integrated modules and integration platform
remotely (if not on same system)• Communication with 3rd party applications remotely
Page 4
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Software concept (Task 3.1)
Content – Assessment of state-of-the-art technologies/solutions and selection of most suitable to employ
– Specification of software architecture
• functional and non-functional system based on WP 1 requirements
• information exchange logic between the toolkit components
Technical realisation
– component based structure (session management, module loading/ execution, transaction management)
– Multi-tier architecture because of platform’s distributed nature (different logic applications):
• 1st: loosely coupled software modules (market and organisation, any other 3rd party application employed)
• 2nd: software module integration platform which encapsulates the application logic
• 3rd: portal to the Web
– Web-based architecture to enable the Extended Enterprise philosophy (web-based management)
Page 5
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
System architecture concept (Task 3.1)
Integration platform
OrganisationModule
MarketModule
Web
DB
SME 1
SME 2
SME 3
SME n
Extended Enterprise
DB
DB
Web-services
Web-services enabler
• Component based task execution
• Ontology for communication means between different domain knowledge (3rd party applications)
• Interconnecting database management system (DBMS)
Market module concept (Task 3.2) Organisation module concept (Task 3.3) Integration platform concept (Task 3.4) Rules, mechanisms and update routines (Task 2.4)
Page 6
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
How to apply the methodology and software?
GenericProcessmodel
GenericProcessmodel
Generic e-business road mapping model(tasks, activities, methods, instruments)
State-of-the-art
State-of-the-art
FirmenanschriftPLZ, OrtLandTelefonnummerFaxnummer
Firmenname
MitarbeiternameTitelAbteilungBrieffach
Firmenname
Software tools
Software tools
Business softwareOther softwareWWWetc.
DataInformation
EE environment
EE environment
Trainingconcept
Content service provider
EE e-business strategy and
road map
Page 7
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATION
The Identification phase covers the set of activities that identify the contents of the EE under consideration in terms of its boundaries and its relation to its internal and external environments.
– EE business idea management (business mission definition, business idea formulation, business goal definition)
– Development of qualitative EE business model (business model formalisation, business value model definition, business process model definition)
– Specification of EE purpose and business
Definition
Content
Phase results
Page 8
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Value flowdrafting
EE visiondefinition
Companies' corecompetence
analysis
Business processmapping
Revenue flowdrafting
EE competencedefinition
EE strategicgoal definition
Businessidea
formulation
EE businessidea
management
Logistical flowdrafting
Value chainprocess drafting
EE missiondefinition
Informationflow drafting
Businessvalue model
definition
BusinessGoal
Definition(Profit and Market)
EE businessopportunitydefinition
Benefitdefinition
Company strategicgoal definition
Businessprocessmodel
definition
Actor androle definition
Businessmodel
formalisation
Developmentof qualitativeEE business
model
Businessmission
definition
1.Identification
Phase I: IDENTIFICATIONHierarchy of e-business road mapping model phase
Level 2: Phase steps
Level 1: Phase
Level 3: Tasks
Level 4: Activities
Page 9
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATION – Test case exampleEE business idea management: business mission definition
WINI and Veyhl are realising a pilot implementation of an intelligent B2B-network along the supply chain to better serve changing customer requirements, i.e. higher product flexibility with regard to products (higher product variety combines with short delivery times) and accompanying services (application advise, customer specific solutions), and to guarantee in the long-term competitiveness with global players in global markets.
Innovative e-business solutions paired with motivated and qualified employees are the basement for sustainable economic success.
The “Mission Statement" describes concisely the Extended Enterprise and its uniqueness for outsider and its partners.
All arrangements within a EE aim to fulfil the mission.
The mission statement should be general but anyhow be motivated and included the following points:
1. Customer and target market
2. Product and service offer
3. Geographic market
4. Technologies
5. Economic concerns
6. Philosophy (values, etc.)
7. Image
8. Employees
9. Competition facets
Page 10
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Formulation and summarization of the EE-business idea through the management in a even to a management and information technical laymen understandable form
Phase I: IDENTIFICATION – Test case exampleEE business idea management: business idea formulation
Supplier view:– Production made to demand– Production made to customer (b2b)
order– Information about customer’s work
progress
Customer view:– More flexible customer (b2c) driven
made to order procurement (higher product variants, shorter delivery times, smaller lot sizes)
– b2b information sharing (planned and actual demands)
– Stock incoming inspection and automated payment
Extended Enterprise view along the value chain:– Inter-enterprise optimisation of procurement process along the supply chain
for harmonisation/synchronisation of the business processes– Implementing of a software platform for inter-enterprise information
sharing/exchange about current demands (delivery dates, variants, amount)– Increased productivity and higher flexibility
Page 11
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONOrganisational approach (Task 2.3)
Basic idea
Revision measures
– identification of all organisational aspects which have affects on the development of an e-business strategy
– support of the decision making process with respect to the cooperation specialties within Extended Enterprises
– Building up the basis to define strength and weaknesses
– Support of distributed strategic decision making processes
– Stronger addressing of EE issues in the e-business road mapping process
• In depth status analysis of EE entities
• Interactions of methodological and system concept
− Presentation of the added concept value
Page 12
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Horizontal Extended Enterprises – different levels of information gathering
2nd tier supplier(operative partner)
1st tier supplier(operative partner)
final producer(operative partner)
EE level(co-ordinator)
given by individual strategy
goal definitionof the EE
given by individual strategy
given by individual strategy
goal prioritisationgiven by
individual strategygiven by
individual strategygiven by
individual strategy
processprioritisation
individual analysis
individual analysis
individual analysis
alignment if value adding fits
individual analysis
individual analysis
individual analysis
elimination of big differences
definition on EE level
given by individual organ.
given by individual organ.
given by individual organ.
goal definition
goal prioritisation
process prioritisation
core competence analysis
eOrganisation definition
eBiz abilities
Page 13
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Vertical Extended Enterprises – different levels of information gathering
final producer end userfinal producer
(operative partner)EE level
(co-ordinator)
given by individual strategy
goal definitionof the EE
goal prioritisationgiven by
individual strategy
processprioritisation
individual analysis
adjustment on each other (in
SWOT)
individual analysis
elimination of big differences
definition on EE level
given by individual organ.
goal definition
goal prioritisation
process prioritisation
core competence analysis
eOrganisation definition
eBiz abilities
Result:• information gathering to identify strength and weaknesses
on EE level are almost the same on vertical and horizontal EE organisations
• There is a small difference in having a view on the single competencies of the partners within the EE:
• in vertical EEsWhat kind of new products / services are possible with the competencies of each partner?
• in horizontal EEsDo the core competencies of each partner in the single stage of the value chain fit to the needed task/added value for the EE?
Ergo:• individual competence analysis could be
important for the SWOT – no direct impact on OM on EE level
• core competence alignment in horizontal EEs is important for OM
Page 14
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONOrganisational approach (Task 3.3)
Technical approach – Web-based application based on JSP, JDL, etc.– Open architecture by providing and supporting all common
interfaces (XML, text, CSV, etc.)– Use of common DB which are free of use for SMEs– Common interfaces between the modules of e-volution tool kit
– Methodology and software for strategic decision making processes in distributed organisations (EE)
• Entity positioning and adjustment in EE architecture• e-business related EE strengths and weaknesses
Results
– Case study and literature research related to e-business– e-business related EE organisation analysis research– Knowledge management within strategic processes
Scientific approach
Page 15
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONOrganisation module (Task 3.3)
– Collaborative business goal definition, prioritisation, e-business process prioritisation
– Collaborative core competence definition
– Entity based e-organisation analysis and EE based comparison
– Entity based e-ability analysis and EE based comparison
– Reporting
Main application functionalities
– Stand-alone or server-based solution
– PC (user), Server (administrator)
– Internet/intranet access, HTML-Browser
Application implementation requirements
– Adaptability
– Web based
– Knowledge management
– User friendliness
Other technical features and Unique Selling Propositions (USP)
Page 16
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONOrganisation Module – snapshots of entire functionality
Step 2: goal prioritization
Step 3: process prioritisation
Step 6: e-abilities
Step 1: goal definition
Step 4: core competence definition
Step 5: e-organisation
Step 7: strengths/weakness-
definition
Page 17
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONEE business idea management: business goal definition and specification
• each partner will be interviewed, which goals they aim to achieve by participating the EE
• WINI and Veyhl goals are primarily
• flexibility goals • cost goals• time goals
• aggregation of all answers by the coordinator and development of closed questions to quantify the goals
• WINI and Veyhl quantified the goals• they where final defined in a meeting
Reising
Reising
Page 18
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase I: IDENTIFICATIONEE business idea management: business goal and process prioritization • goal prioritization bases on the goal definition made in the previous step• goal prioritization is only made on EE level by the votes of each individual partner• it does not replace the final discussion and has to be seen as decision preparation
• WINI and Veyhl specified the goals flexibility, costs and Quality
• Each partner gives his own vote • the aggregation shows that flexibility has the highest
priority heading time, cost and quality goals
• based on the goals prioritization the processes will be defined which have the strongest benefits on these goals
• Each partner gives his own vote • the aggregation shows:
• highest priority for human resources (18) most important factor for successful realisation• manufacturing (18) highest impact• procurement (13) and logistics (10) also strongly concerned
18
3
13
10
18
3
Page 19
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTION
Conception is the set of activities that are needed to develop the e-business concept (qualitative EE business model). The Conception phase covers the set of activities that are needed to develop the e-business concept for the EE and analyses its effects on organisation, processes and resources.
– EE external analysis: market analysis, trend analysis -> opportunity and threat (OT) definition
– EE internal analysis: human capability analysis, competence analysis, e-organisation analysis, IT-architecture analysis -> strength and weakness (SW) definition
– EE e-business strategy definition: e-business goal definition (functional) -> e-business strategy and roadmap implementation concept development
– E-business strategy, implementation concept and roadmap
Definition
Content
Phase results
Page 20
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONDetailed e-business road mapping model phase
2.Conception
EE externalanalysis
EE internalanalysis
EE e-businessdefinition
Level 2: Phase steps
Level 1: Phase
Level 3: Tasks
Level 4: Activities
Opportunity andthreat (OT)definition
Trendsfinding
Trendsanalysis
Environment andsociety analysis
Law andpolitics analysis
Trendsfiltering
MarketSegmentation
Analysis
Market andeconomyanalysisCustomer
focussing
Attractivenessassessment of thedifferent P/M areas
EE externalanalysis
Specification ofexternal threats
and opportunities
Comparisonwith the
competitor
Marketanalysis
Trendsformatting
Trendsfocussing
Customerformatting
Competitorfocussing
Analysepurchasing
criteria/Customers
Customerfiltering
Customerfinding
Competitorfiltering
Competitorformatting
Science, researchand technology
analysis
Competitoranalysis
Assesproducts
and markets
E-business impactanalysis on the
Market andthe EE
Competitorfinding
Page 21
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONMarket approach (Task 2.2)
Basic idea – Identification of the main market and environmental (laws, regulations, etc.) aspects which influence the e-business strategy
– Market Module 1:
• specification of a procedure that drives the manager (user) towards strategic opportunity-threat analysis for preliminary identification of a set of consistent (with the general business process) e-solutions
– Market Module 2:
• subsequent detailed market analysis focused on main envisaged e-solutions
Page 22
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONMarket approach (Task 3.2)
Innovative aspects – Concurrent and collaborative external analysis enabled by software distributed architecture
– Clustering technique for automated entity profiling
– Information Selector (IS) for efficient semiautomatic data retrieval
– Neural Network based trend assessment
Scientific approach – Resource competence based approach to devise the EE
– Market analysis concepts and methods (segmentation, matrix portfolio, questionnaire assessment, trend analysis, etc.) adapted to EE peculiarities
– advanced usage of Neural Networks
– Market data knowledge management
Company 1 Company 4Company 3Company 2
Competence X Competence Y
Page 23
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONMarket approach (Task 3.2)
Technical approach – UML, use case diagram, class and activity diagrams specification
– Standardised modular components based on J2EE specification
– Web based platform with free RDBMS
– Internet/intranet access via browser
– Analysis and assessment of the influence of ’e’ on the business, market and value chain
– Collaborative identification of the EE most important product/market areas with the greatest potential for e-business employment
– Competitor and purchasing criteria analysis with subsequent preliminary comparison
– Reporting, advanced chart displays
– Central user administration (authentication, access control, etc.)
Main application functionalities
Page 24
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONExternal analysis: Trend analysisE-sales trend filtering analysis
E-sales trend formatting analysis
Page 25
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONExternal analysis: Product and market assessment / opportunity-threat-definition
Opportunity-Threat analysis table
Product/Market areas identification based on attractiveness and EE competitive position
submission to the integration module
Page 26
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONInternal analysis: EE IT-architecture analysis (e-business organisation positioning)
Recommendations:
Degree of integration: Yes 0-2 times: it is possible to organise the e-activities independently from the core business, there is a low integration degree needed!
Degree of coordination: Yes 3-5 times: The e-business activities should base on the same technical and organisational basis, because the coordination between them is high!
Central Coordination: The leading partner (or the partner with the highest given competence) should combine all e-activities. This centralisation increases special know-how and the common platform, which all partner are using.
• definition on EE level• each Partner gives his vote from his point of view on the EE,
votes will be aggregated• recommendations will be given with regard to how to organise the
e-business activities• result WINI-Veyhl: central coordination of their planned e-
business activities
Page 27
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONInternal analysis: EE IT-architecture analysis (e-business abilities comparison on individual and EE level)
comparison of the profiles by the coordinator of the EE
individual profile of Veyhl individual profile of WINI
• WINI and Veyhl do have almost the same profile
• deviation 1: ICT penetration levelVeyhI uses additionally to informix also oracle db: when defining single projects/activities, coordinator has to consider possible constraints – right now it has no direct impact
• deviation 2: Web Site Languageshas no impact, because the identified e-business relevant processes will not be affected by them
Page 28
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONInternal analysis: Strengths/weakness-definition
submission to the integration module(csv-format)
• based on the gathered information on individual and EE level in the OM, the coordinator defines potential strengths and weaknesses on EE level
• these are potential facts because of the restricted view only on internal facts
• these facts become real strengths or weaknesses in the direct comparison between internal and external facts
• the defined potential strengths and weaknesses are submitted to the integration module for SWOT-Analysis
Page 29
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONMethodological integration approach (Task 2.5)
Basic idea – Realisation of backbone concept; synthesis of opportunities-threats-strengths-weaknesses and EE e-business strategy and roadmap development
– Design of e-business road mapping model
– Conceptual integration of the detailed thematic approaches into the e-business road mapping model
• Formalisation of e-business strategy development process (elaboration, assessment, formulation)
Scientific approach
Page 30
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONMethodological integration approach (Task 2.5)
Technical realisation – Methodology modelling
• Model framework definition: syntax, semantic, conventions
• Work flow modelling
• ARIS toolset
– Sustainability
• Standardised model formats for optional transfer into other systems, e.g. Lotus Notes or SAP
– Generic e-business road mapping model for EEResults
Page 31
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONEE e-business strategy definition: e-business strategy development (elaboration, assessment, formulation)
StrengthsStrengths
List of strengths(1 .. n)
List of strengths(1 .. n)
WeaknessesWeaknesses
List of weaknesses(1 .. n)
List of weaknesses(1 .. n)
OpportunitiesOpportunities
List of opportunities(1 .. n)
List of opportunities(1 .. n)
ThreatsThreats
List of threats(1 .. n)
List of threats(1 .. n)
S/O strategies and goals
S/O strategies and goals
List (1 .. n):Consolidation of
strengths to realise opportunities
List (1 .. n):Consolidation of
strengths to realise opportunities
W/O strategies and goals
W/O strategies and goals
List (1 .. n):Overcoming of weak-
nesses by realisation of opportunities
List (1 .. n):Overcoming of weak-
nesses by realisation of opportunities
S/T strategies and goals
S/T strategies and goals
List (1 .. n):Consolidation of strengths to avoid
threats
List (1 .. n):Consolidation of strengths to avoid
threats
W/T strategies and goalsW/T strategies and goals
List (1 .. n):Overcoming of
weaknesses and avoidance of threats
List (1 .. n):Overcoming of
weaknesses and avoidance of threats
SWOT-based e-strategy definition
Reduce weaknessesor change into strengths
Use of chances
by strengths
Min
imis
e o
r a
void
th
rea
ts
Customer perspective
[Goals][Goal measures]
[Goal targets]
[Goal priority]
[Initiatives]Financial perspective
[Goals][Goal measures]
[Goal targets]
[Goal priority]
[Initiatives][…] process perspective
[Goals][Goal measures]
[Goal targets]
[Goal priority]
[Initiatives]Innovation, learning and growth perspective
[Goals][Goal measures]
[Goal targets]
[Goal priority]
[Initiatives]
Realisation BSC definition
Operationale-business excellence
Operationale-business excellence
e-business support
processes
e-business support
processes
Evolutionarye-business
experimentation
Evolutionarye-business
experimentation
Breakthrough e-business strategies
Breakthrough e-business strategies
low high
low
high
Mission critical
Tactical
Efficiency New value creation
Process innovation
Bus
ines
s cr
itica
lity
ICT-strategy definition
Inte
rna
l e-
bus
ine
ss
ICT
sop
hist
icat
ion
Ext
ern
al e
-bu
sin
ess
Time
e-process reengineering of internal business processes
e-process reengineering of external business processes
Convergence
New business processes organisation
Project/measureProject/measure
Implementation roadmap definition
Infrastructure
RTD and engineering
human resource management
Administration
Controlling
FinancesSupporting processes
e-commerce
e-supply chain management
e-procurementValue creating processes
employeesinformation and communication technologies
business and organisation
PerspectiveBusiness processes
Infrastructure
RTD and engineering
human resource management
Administration
Controlling
FinancesSupporting processes
e-commerce
e-supply chain management
e-procurementValue creating processes
employeesinformation and communication technologies
business and organisation
PerspectiveBusiness processes
e-business strategy conform, specific
measures
Implementation measurement definition
Don’t move approach
Don’t move approach
First mover, Fast Follower,Early adopter
approach
First mover, Fast Follower,Early adopter
approach
First moverapproach
First moverapproach
First mover approach (if verified cost-benefit-risk-
relation), elseFast follower
approach
First mover approach (if verified cost-benefit-risk-
relation), elseFast follower
approach
Operative Strategic
Cus
tom
ised
/N
ot a
vaila
ble
Sta
ndar
d/av
aila
ble
Benefits
Tec
hn
olo
gy
Implementation strategy definition
Page 32
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONSystem integration approach (Task 3.4)
Basic idea – Central project and data management (integration) platform
Scientific approach – Quantification of identified strengths and weaknesses
• V = Importance x Competitiveness x Potential x Sustainability x Robustness
− Calculation of probabilities of exploitation of opportunities and threats (Bayesian Model)
− Exploitation of “Common external factors = Common opportunities and common threats” based on the “joint factors = joint strengths an joint weaknesses”
− most appreciated action is strategy to follow
− Definition of milestones (entity, time, activity)
− e-business roadmap visualisation
Page 33
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONSystem integration approach (Task 3.4)
System logic – Date upload from Market and Organisation modules
– Data storage in local database
– Strategy Positioning (output: strategy positioning results)
– Strategy formulation
• Value organisation Information
• Calculation of exploitation probabilities of external information
• Combination of market and organisation Information
• Strategy evaluation and selection
• Roadmap formulation
Page 34
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONSystem integration approach (Task 3.4)
– Data import and integration from other software modules (e.g. Market and Organisation modules, ERP-systems) via Business Entities Editor (BEE)
– Documentation of mission statement
– Input data calculation and valuation of intangible qualitative information
– SWOT-analysis
– Strategy establishment, evaluation, selection
– Roadmap definition
Main application functionalities
– Microsoft Database Engine MSDE 2000
– Windows 2000, XP
– .Net Environment (in case of BEE employment)
Application implementation requirements
– Interoperability provided by ontologies (communication of information)
– Methodology of assessing qualitative information (Andriessen and group in KPMG (http://www.weightlesswealth.com)
– Methodology of calculating the exploitation probability factor of market information (Expected Utility Action-matrix : Bayesian method)
Other technical features and Unique Selling Propositions (USP)
Page 35
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Phase II: CONCEPTIONTool kit – snapshots of functionalities
3. Combination of market and organisation information
4. Strategy development
5. Roadmap formulation
1. Value qualitative data
2. Calculate market exploitability
Page 36
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase III: REQUIREMENTS
The Requirement phase covers the activities needed to develop descriptions of operational requirements of the EE and the collection of all their functional, behavioural, informational and capability needs, no matter whether these will be satisfied by humans or IT.
– EE requirement analysis (organisation, processes, resources -> requirement specification)
– Company requirement analysis (organisation, processes, resources -> requirement specification)
– specification of IT architecture (systems and software)
Definition
Content
Phase results
Page 37
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase III: REQUIREMENTS - Development of business object instance model (test case example)
Resources: Business Model Designer (prototype) for business architecture specification
Page 38
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase III: REQUIREMENTS - Business process modelling (test case example)
Work flow inside WINI „Procurement fractal” entity
Work flow inside WINI „Assembly fractal“ entity
Page 39
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase IV: DESIGN
The Design phase includes activities that support the detailed specification of the selected e-business services. Design affects EE organisation entities, products and process with all of its components that satisfy the identified requirements.
– EE entity design (human and e-enabled tasks): organisation, processes, resources
– risk analysis
– (request for proposals: software specifications, system architecture, etc.)
– implementation plan
• system architecture, application software and interface specification
• test plans, quality factors, functional e-business goals
Definition
Content
Phase results
Page 40
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase IV: DESIGN – Tools for organisation, process and resource specification
XML Config File (D)
Resources: Data Model Designer (prototype) creates running software applications with database independent persistence and independently from the operative system little programming efforts cost effective design of individual
software solutions
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Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Post road mapping phasesPhase IV: DESIGN – Tools for forms and GIU design
XML Config File (F)
Resources: Forms designer (prototype) enables multi-lingual software realisation of application and HTML-Front/Ends at the same time cost effective design of individual
software solutions
Page 42
Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Summary of technical work progress and reached results
– Framework for formalisation of management processes
• Combines workshop (creative) and software tool (analytic) based approach
– SME targeting Decision Support Systems
• Distributed application environment
• Component-based system architecture
• Stand-alone plus integration
• Business Process Execution Language (BPEL) like specification for construction of execution routines
• Use of ontologies for system communication means execution (web-services)
• Application of quantification methods and mathematical models (Bayesian model) on qualitative SWOT analysis
Results and innovations
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Road map for e-business implementation in Extended Enterprise
Project funded by the European Community under the ‘Competitive and Sustainable Growth’ Programme (1998-2002)
Summary of technical work progress and reached results
– e-business road mapping model
• design: generalisation, abstraction
• maintenance and content management: update, tuning, advancement
– (Semi-)automated analysis processes may limit the traditional way of managers creative decision making
– Not only one BPEL version available, different versions of Web Services Description Language (WSDL)
– Further steps should be based on the maturity of the BPEL specification in order to be fully incorporated into the e-Volution software family
Challenges and risks