Externalities Externalitythe behavior of one agent (person or firm) affects another agent in a way...
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Transcript of Externalities Externalitythe behavior of one agent (person or firm) affects another agent in a way...
ExternalitiesExternality—the behavior of one agent (person or firm) affects another agent in a way that is external to markets.
negative externalities, e.g., chewing tobacco (disease and
soiling), alcohol (drunk driving), road salt (car damage), and antibiotics (disease resistantbacteria).
positive externalities, e.g., HPV vaccine (disease),
and education (better citizens).
Founded in 1879
19th & Early 20th Century Chewing Tobacco
The founders of Mail Pouch came up with the idea when they noticed that people liked chewing the clippings of stogie wrappers.
Mail Pouch paid barn owners $1 to $2 a year and painted the rest of the barn as well.
19th and Early 20th Century Chewing Tobacco
Quotes from Richard Kluger’s, Ashes to Ashes
Chewing Tobacco:
Messy: spit aimed at “ubiquitous cuspidor(s)” hit “carpets, walls, draperies, and trousers. ”
Dangerous: “spreader of tuberculosis and other contagions.”
“splendidly suited” to 19th Century outdoor life
In early 20th Century:
Early 20th Century Courthouse
Cuspidor
S
PMKT
QMKT
D
QCT
PCT(private cost)
Social Cost
Q*Efficient Q
external cost—the health and cleanup costs imposed on others from tobacco spit.
Market for Chewing Tobacco (CT), 1900
The Market for Chewing Tobacco
PCT
QMKT > Q*
QCT
SMKT
Social Cost
Dexternal cost
Market Failure: Negative externalities cause markets to
For each pouch of chewing tobacco produced, the social cost includes the private costs of producing the chewing tobacco plus the cost to those bystanders adversely affected by the spit from that pouch.
Q’producing Q’
Social cost of
Private cost of
producing Q’
Q* QMKT
produce a larger quantity than is
efficient.
PMKT
PCT
QMKTQ* QCT
Social Cost
Correcting the Market Failure
Changing incentives so people (or firms) take account of the external effects of their behaviors is called internalizing the externality.
SMKT
D
PMKT
PCT
QNTQT QCT
S
D
The government can internalize the externality by imposing a tax on chewing tobacco (assume that tobacco companies pay it).
STax(T)
external cost
tax
QT will equal Q* if the tax (per pouch) = the negative externality (per pouch).
MKTPT
S
D
QLJ
PLJ
(private cost)
Market for LoJack (LJ)
Social valuePMKT
External benefit (the value of in prob. that other cars will be stolen)
QMKTQ*
(private value)
Positive externalities cause markets to produce a smaller Q than is efficient.
DWL
Correcting the Market Failure
S
D
QLJ
PLJ
0
Social PMKT
External benefit
value
S
DQLJ
Subsidy
Ss
PLJ
PMKT
PS
0QMKT Q* QMKT QS
The government can internalize the externality by giving a subsidy to the producer of LoJack.
QS will equal Q* if the subsidy (per LoJack) = the positive externality (per LoJack).
Correcting the Market Failure
Alteratively, economists Ayres and Nalebuff “urge regulators to require insurers to give discounts to LoJack users.” Suppose the government requires insurers to give discounts of $200 to people who purchase LoJack.
S
D
QLJ
PLJ
0
Social PMKT
External benefit
value
S
DQLJ
$200
PLJ
PMKT
0QMKT Q* QMKT
D’
Q’
P’