External Positioning Portfolio
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Transcript of External Positioning Portfolio
external positioning Tim Harris
contents.1. Development
2. Outlets Blog/Cargo
3. Handmade & Bound
4. Stamps
5. Penguin.OneFlewOverTheCuckoo’sNest
6. New-U-Trition
7. Fourth Quarter
8. Tomasz
9. Business Card
10. Elaluate
development.
development. I’vespentmytimeatUCAsofartryingtofigureoutwhichdirectionIintendtogowithmydesignpractices,whatbestsuitsmeandwhatI’llbehappydoing.Mykeen,mostfocusedinterestsarewithintypographyandphotography.Resultinginrecentlygoingdownaneditorialroute,lookingatlayoutandthehierarchyofimagesandtext.HoweverIamstillstuckintermsofwhereIwouldliketoendup.I’vebeenlookingatvariousagenciesandmagazines,themainfocuswhenresearchingbeingtheeditorialelementandwhereIcouldmakethemostfromextendingthis practice. I feel however I am still uncertainonwanting to takea specificroutewithingraphicdesignandfeel theneed tostillexperimentandexplorewithasmanyaspectsofdesignasIcanwithoutsettlingdownwithinacertainrolestraightaway.ThepasttermIhavedevelopedmyindependentwork(nottheotherunit)Ihave‘gonewiththeflow‘settingmyselfnoboundariesorrulestothinkorworryabout.Over-thinkingisusuallymydownfall.
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outlets. “Wehavebecomeglobalwanderers,informationgatherersratherthanfoodgatherers” MarshallMcLuhan
Theinternethasbeenoneofthemostimportantandusefultoolswithinmystudies,allowingmetoexploreartists,galleriesandcultures.I have began looking at coding, to be honest its amind-melt. I’vebeenputtingitoffforalongtime,dreadingit.I’vebeenusingCargo-Collective,itsasimplesiteofferingpresetthemesthatcanbechangedeasilythroughcoding.It’sreallyjustanexperiment,playingandtestinghowthingsworkbeforeIbuymyowndomainname.Justtoadd,Iamawarethetypebelowishideous. Alongside this IalsohavemyblogonTumblrwhich I randomlynamedOCDisco,thisisagreattoolforseeingcurrenttrendsandstylesfromallacrosstheworldaswellassharingmyownworkandtheworkof others find inspiring and interesting. It’s very easy to get lost in,scrollingthroughrandomnessforhours.
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YoucanviewmyBloghere:
YoucanviewMyCargo-Collectivesitehere:
handmade&bound.
handmade&bound.3
Handmade&Bound isanannualbook fairwhich specializes inhandmadeitems,frombookstoscreenprints,alliswelcome.LastyearIcreatedazineforthefairwiththehelpofLauraHeckford,unfortunatelyhoweverIwasunabletoattend.Itwasacollaborationofstudentsworkincluding my own showing strengths in illustration, typography andphotography. Thisyear formyFMPproposal Ihavebeen lookingatbookmakingandeditorialdesignsodecidedtoputtogethersomezinesofmyphotography.Icreated3zines,twoofwhichwerecollaborations.The ongoing theme throughout the zines was specifically analoguephotographybut themain focus formewas the layoutandeditorialside.ThewholedaywasareallygoodexperiencetoseeotherbookswhichgavemesomereallygoodideasformyFMP.Alsothechancetomeet other designers and discuss each others work.
Youcanviewmyzineshere:
stamps.4
1ST
The anatomy of Typog raphy
ThiswasthefirstRSADesignBriefIhavedown.Thebriefaskedforasetofstampscelebratingtheartofletterwriting.Iapproachedthisfromafewangles.Ilookedattypographyfirstandtheanatomyofletterforms,howtheyhaveevolvedandformedconsistentstructurefromhandwriting.Thiswasabitoftrackanddidn’tseempersonalenoughsoIbeganlookingintohowIcouldcreatestampswithauniquepersonalfeel.Aseveryone’shandwritingisuniqueIwantedtoincorporatetheopportunity for a personalmessage to be added to the stamp. Thescaleof thisof coursewasabit trickyso Imovedaway lookingatasetof stamps that could incorporate similarmessagesor themes justlikeabirthdayorAnniversarycardwould.Lesspersonalinsomewayshoweverstillholdingthatpersonalquality.
1st
Compose Message on Dotted Line
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I LO VE Y OUI LO VE YO ULO VE Y OLO VE Y OIL OV EY OULO VE YOLO VE YOLO VE YOLO VE YOLO VE YOLO VE YO
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I MISS Y OUI MISS YO UMISS Y OMISS Y OIM IS SY OUMISS YOMISS YOMISS YOMISS YOMISS YOMISS YO
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YHAPPY BIRTHD AYH APP Y BIRTHD AYAPPY BIRTH DAAPPY BIRTH DAH APP YB IRTH DA YAPPY BIRTHD AAPPY BIRTHD AAPPY BIRTHD AAPPY BIRTHD AAPPY BIRTHD AAPPY BIRT H
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CO NGRA TU LA TION SCO NGRA TU LA TION SONGR AT UL A TIONONGR AT UL A TIONCO NGRA TU LA TION SONGR AT UL A TIONONGR AT UL A TIONONGR AT UL A TIONONGR AT UL A TIONONGR AT UL A TIONONGR AT UL A TION
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GET WELL SOO NGE T WELL SOONET WELL SOOET WELL SOOGE TW EL LS OO NET WELL SO OET WELL SO OET WELL SO OET WELL SO OET WELL SO OET WELL SO O
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HAPPY ANNIVERSA RYHAPP Y ANNIVERSAR YAPPY ANNIVERSA RAPPY ANNIVERSA RHAPP YA NNIVERSA RYAPPY ANNIVERSA RAPPY ANNIVERSAAPPY ANNIVERSA RAPPY ANNIVERSA RAPPY ANNIVERSAAPPY ANNIVERSA
1st
William Shakespear
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George Orwel l
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Virginia W oolf
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Ja ne Auste n
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Roald Dahl
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Char les Dickens
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1st 66 68
76 £1 1.10
MovingawayfromthepersonalthemeofstampsIbeganlookingatinfluentialwritersandtheirwork.FromthelikesofWilliamShakespearetoVirginiaWoolf.IputtogetherasetofsimpleIllustrationstocelebratetheseauthors aswell as another set displaying theirwork in ahandwrittenform,someofwhichistheirownhandwriting.Thetwosetsinsomewayscanbeusedsidebysideorsoldasacompletesetof12.Thishoweverwasnottheintention,moreaneitherorsortofthing. Myfinalsetofstampsabovequitesimplypointsouttheneedforpeopletowritemore.Boldlyimplyingtheneedformorehandwrittencommunication.IamstillundecidedastowhatsetofstampsIwouldpickasmyfinal6asthey’reallsodifferent.
penguin.
A K Q J 10
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penguin. ThePenguinbookcoverbriefwasfor‘OneFlewOverTheCuckoo’sNest‘Ihadneverseenthefilmorreadthebookbeforebutdoingsoforthisbriefhadmelostintheworldmad,yetnotsomad,darkworldofMcMurphy.Iwasfascinatedwithhowroundeverycornerofthestorytherewasmischiefanddrama.Howsuchinadequateobjectssuchasabasketballorsinkplayedsuchhugepartsinthestory. BearingallthisinmindIbeganlookingatkaleidoscopesandhowtheymixanddeceivethemostsimpleofshapes.Iwantedtotryandreplicate this with all thematerial objectsMcMurphy interactedwiththroughoutthestory.OnceIhadfinallyachievedanimageIwashappywith I began lookingat the layoutof text for the cover. Iwanted itto contrastagainst thekaleidoscope image, Iwanted it tohold someformalitycomparedtoit.IusedBaskervilleasitsatraditionalseriffaceandalsoasitsmyfavourite.Iwantedallthetexttobecentralquiteandcontrolled.Onthenextpageareafewofmylayoutdesigns,withthefinallayoutontherighthandside.Ascrazyasthekaleidoscopeimagewas I stillwanted it tobe subtle,making it somethingpeoplewouldhave to take a closer look at and depict each image within it.
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new-u-trition. Iwasapproachedbyafriendandaskedtoputalogotogetherforafitnessandhealthbusinesshewasputting together.He’s calling it‘New-U-Trition‘physicalactivity.Hewantsittobeafreshandinvitingbusinessforallages.Thegreen‘U‘contrastingagainsttherestofthetypeingreyrepresentsapositiveimage,ahealthyimage.TheclientwasveryclearonwhathewantedsoIdidn’thavemuchroomto‘play‘but Ididget toexperimentwitha lotof sanserif facesasoneof therequestswasforthetypetobecleanlookingwithafreshandmodernfeel.Here’swhereamsofarwithit.
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new-U-tritionPHYSICAL ACTIVITY PHYSICAL ACTIVITY
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fourth quarter.
FQFOURTH QUARTER
F URTH Q UA RTERF URTH Q UA RTER F F
f o u r t h
q u a r t e r
fourth quarter. FourthQuarterisafutureshopbeingsetupbyaclosefriendofmine,specialisinginbasketballapparelandequipment.Hetooaskedforsomethingmodernbutnottoo‘hairdresser‘asheputit.HesuggestedincorporatingabasketballplayerintothelogobutastheofficialNBAandJordanlogobothcontainthisIsteeredhimawayfromitandsuggestedsomethingmore obvious like incorporating the ball. Still a work inprogressbutweseemtobemakingprogresswhichispositive.
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F o u r t h Q u a r t e r
tomasz.
tomasz. ThiswasabusinesscardicreatedforarecentNewMediagraduate.Icreatedthetypefacebelowforhim,aquitegeometricanddifferentstyletomyprevioustypefacessothiswasquiteanexcitingchallenge.Idesignedthetypefacewithhislogoinmind,somethinghehadrequestedformetoincorporateintothedesign.ItwasasimplechallengebutoneIfoundquitesatisfyingasifeelthelogoandtextsitrathernicelynexttooneanother.Thisbusinesscardmaybethereasonhehasajob,whoknows...
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business.9
Iwantedmybusinesscardtobesubtleandsimple.SoIcandistributethemtopotentialclientsateventsIdidn’twantittoscreamattheviewerasIwantedittobequiteformal.Thecoloursarealsorepresentativeofmyinprogresswebsitesotheclientcanlinktherelationshipbetweenthecoloursandmyname.
evaluate.
evaluate. I’veneverreallyhadtheconfidencetoinitiallyinteractorspeakup in front of new people. The briefs I have tackled in this unit aswellastheeventsIhavevisitedhaveallowedformetosocialisewithotherdesigners,getabetterunderstandingofthedesignindustryandintegration with potential clients as well as pointing me in the right directiontowardswhereIcouldpossiblyseemyselfworking.Mybiggestproblemhasalwaysbeenworry,neverlettingloseandexperimenting,Itendtostaywithinmycomfortzonewhichiscanbeamajorproblem.IintendtoavoidthisformyFMPaswellasgettingintouchwithdesignagenciesIhavemetthroughoutthesemesterforsummerinternships.Hopefully my business cards will portray a good image of myself.Preparingmyselffor‘thebigwideworld.‘ I have overcome some of my frustrating technical issues inprogrammes such as Adobe Premier and Final Cut Pro as well assharpeningmyskillsinPhotoshopandIllustrator.IfeelIhavebecomemorefocusedonmyworkastherewasapointwhenIwasn’thappywithwhat I was producing and what direction I was heading. This semester hasmade thingsa lot clearer forme. Next semester Iamset tobefocusedonwhat Iwant toachieveandput in110%commitmentandraisemyworkethictothefullestasIhavebeenslackingattimes.
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