Extensionworkshop
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Transcript of Extensionworkshop
Effective Ways to
Appraise Web Content
National CoP Workshop 2011
ap·praise
1. To evaluate, especially in an official capacity.
2. To estimate the quality, amount, size, and other features of; judge.
Why Appraise Your Content?
Adherence to organization’s goals.
Effectiveness
eXtensions Goals
Empower people
Provide credible, reliable, research-based tools
Bestow knowledge
Measure of Effectiveness
Content developed becomes part of learning community.
Content creators will be credited for their contributions
Content contributors should believe in collaborating on content
Avoid Duplication of existing content
Contributors should strive to understand who their content is for
CoP content will need to change and evolve
The Appraisal Process
BrainTraffic
A Snapshot of ContentValue Meaning TOTAL HorseQuest Family
Caregiving
Article Content that is solely or primarily text 46% 44% 47%
Answer Content in Answers from our Experts 29% 28% 30%
News Content in In the News 17% 17% 17%
Learning Lesson
Online lessons or tools 6% 6% 6%
Video Content that is solely or primarily video 3% 6% 0%
AudioContent that is solely or primarily sound files 1% 0% 1%
What are You Going to Measure?
Attribute you use to measure your Content.
eXtension’s Attributes
Usability
Relevance
Knowledge Level
Actionability
Interrelatedness
Differentiation
Knowledge Level
What level of subject matter knowledge is needed to
understand or use this page?
Value Meaning TOTAL HorseQuest Family Caregiving
1–LOW No specialized knowledge is required or assumed.
85% 73% 96%
2–MEDIUMSome
knowledge is required.
14% 24% 4%
3–HIGH A high level of subject matter knowledge is
required.1% 1% 0%
Who is Your Intended Audience?
Are you putting content up that is hard to grasp?
Are the needs of your audience met?
• Family Caregiving Low knowledge level
• Plant Breeding and GenomicsHigh knowledge level
Page Usability
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more
likely.
-http://www.useit.com/alertbox/percent-text-read.html
Value Meaning TOTAL HorseQuest Family Caregiving
1–LOW
Numerous minor
problems, a few moderate problems, or
one major problem that
seriously interferes with
the content.
63% 53% 71%
2–MEDIUMMinor to moderate
problem(s).32% 39% 24%
3–HIGH No significant problems. 5% 8% 4%
Enhance the Scan
Clear, descriptive headings and subheads
Appropriate sentence and paragraph length
Use of graphics, bullets, tables, charts, etc., where appropriate
Overall readability
Relevance
Is the content up-to-date and of current interest to its intended
audience?
Value Meaning TOTAL HorseQuest Family Caregiving
1–LOW Outdated, no longer relevant 8% 14% 2%
2–MEDIUM
Appears dated/stale or is of interest
only to a small geographic
area
18% 21% 16%
3–HIGH Timely or
“evergreen” content
73% 64% 82%
In With the New Out With the Old
Outdated content takes up valuable space and should be dropped
New content keeps the readers interested and coming back for
more
ACTIONABILITY
Does the page provide a clear next step for its current
audience, and does it facilitate that step?
Value Meaning TOTAL HorseQuest Family Caregiving
1–LOW No next steps given. 33% 28% 39%
2–MEDIUM
Next step is implied or
vague; next step depends
on a link that is broken;
indirect or absent CTA.
37% 43% 31%
3–HIGH
Next step is clear, specific,
and stated explicitly;
effective CTA.
29% 28% 30%
Lead that Horse to Water
If there is a next step, lead the reader down the path
Not all content has a next step
INTERRELATEDNESS
Does this content fit well with, and link to, other CoP content?
Value Meaning TOTAL HorseQuest
Family Caregiving
1–LOW
Lack of working links to other content
Tone is inconsistent with other content in a way
that’s strongly distracting.
Content is off-topic
48% 41% 56%
2–MEDIUM
Links exist but some are broken
Tone is moderately inconsistent with other
CoP content
Tags are mostly absent (e.g., only one tag and
it’s non-specific)
36% 46% 26%
3–HIGH Good links, tone, tags 15% 11% 19%
Why Link?
Encourages users to dig deeper in the site
Rely on eXtension as an information source
DIFFERENTIATION
Does the page fill a unique need, providing information or perspective that is not readily
available elsewhere?
Re-Inventing the Wheel
To link to or not to link to that is the question
Other Attributes
Depending on an organization’s goals
Step 2
The System to Collect
Data
Google Docs
1. A form for each CoP to collect data
2. All data will be collected in a spreadsheet
3. Make changes from the data
eXtensions Sites
https://sites.google.com/a/extension.org
Make sure you are not already logged into Google
LOOKING AT SOME SAMPLESLet’s Rate a Page
Shellfish
Article
Fire Ants
Answer
Congongrass
News Article
Wine Symposium
More News
DELETE
Leads and Appraisers
CoP Roles
Appraisal Lead- 1 per CoP
Complete the appraisal plan and return to Content appraisal director.
Create and maintain an inventory of CoP content.
Assign appraisers to content (approximately 60 pages per person).
Ensure that appraisers understand the appraisal process.
Manage appraisal process, including collecting and consolidating the findings.
Create appraisal report (using template) based on findings.
Appraiser
Approximately one appraiser per 60 pieces of content.
CoP members or others identified by the CoP.
Evaluate pages assigned by the appraisal lead.
Return page-level findings and overall comments to the appraisal lead.
MY INFO
Nick BroadyeXtension InitiativeUniversity of Kentucky235-A Scovell HallLexington, KY 40546-0064Phone 859.323.8461Fax [email protected]