Extension Setting ServicesOrMaking Feeds Less Painful

Xerxes Dotiwalla2015

Agenda

● What are Feeds?

● Why Change?

● The New Way: Extension Setting Services

● Migrating to Extension Setting Services

● Limitations

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What Are Feeds?

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What are Feeds?

● Feeds allow you to add dynamic content to your ads

■ Sitelinks■ Call ■ App ■ Reviews ■ Location ■ Callouts■ Customizers

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Why Change?

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Feeds Are a Pain

● Formerly, Feeds were too much work○ 4 API Services

■ Feed■ FeedMapping■ FeedItem■ [Customer/Campaign/AdGroup]Feed

● Needed to understand matching functions, feed attribute mapping, etc.

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Steps (e.g.: Campaign Sitelinks)

● Create the sitelinks feedFeedAttribute, Feed, FeedOperation

● Populate the feedFeedItemOperation, FeedItemAttributeValue, FeedItem

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Steps (cont.)

● Map the feed and placeholder fieldsAttributeFieldMapping, FeedMapping, FeedMappingOperation

● Associate the feed to the campaignFunction, RequestContextOperand, FunctionArgumentOperand, ConstantOperand, CampaignFeed, CampaignFeedOperation

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Demo

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Ain’t Nobody Got Time For That

We Need Something Easier

● New Extension Setting Services simplify the most common use cases○ Sitelinks○ Call○ App○ Reviews○ Callouts○ Customizers

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The New Way: Extension Setting

Services

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What’s New?

● New classes for ad extensions[Sitelink/Call/App/Review/Callout]FeedItem

● New classes for associating them[Customer/Campaign/AdGroup]ExtensionSetting

● New services to manage them[Customer/Campaign/AdGroup]ExtensionSettingService

● Matching functions are created automatically

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New Steps (Campaign Sitelinks)

● Create and populate the sitelinks feedSitelinkFeedItem, ExtensionFeedItem, ExtensionSetting

● Associate the feed to the campaignCampaignExtensionSetting, CampaignExtensionSettingOperation

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That’s it!

● No need for mapping attributes● No need for matching functions● No need to manage the feed schema● Call 1 service instead of 4● Guide

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[Optional] Migrating to

Extension Setting Services

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But I Already did it the Old Way :(

● FeedItems from Feeds created by the AdWords UI only?○ No migration needed!

● FeedItems from Custom Feeds using FeedService?○ Migration optional, but recommended○ Migration Guide○ Each client library has a migration example○ Java Migration Utility coming soon

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The Old Way Isn’t Going Anywhere

● Your legacy code will continue to work

● Extension Setting Services still use the same underlying logic internally

● Just a simplification

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Limitations

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What’s the Catch?

● No support yet for location extensions● No custom fields or matching functions● Only one feed per extension type● Backend feeds created for you have

origin=ADWORDS, so you can’t change the schema

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So...

● What are Feeds?

● Why Change?

● The New Way: Extension Setting Services

● Migrating to Extension Setting Services

● Limitations

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Resources● Old Feeds Guide ● Extension Setting Services Guide ● Migration Guide ● Java Migration Utility coming soon

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