Extension Services (ES) and Public Relations (PR) of Libraries · 1)To execute any extension...

Extension Services (ES)and

Public Relations (PR)of Libraries

PREPARED BY

DR. JYOTSNA GUPTAAssistant ProfessorDIRECTORATE OF DISTANCE EDUCATIONKURUKSHETRA UNIVERSITY, KURUKSHETRA.

[email protected]

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DIRECTORTAE DIRECTORTAE OF DISTANCE OF DISTANCE EDUCATIONEDUCATION

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ProgrammeProgramme::

(B.LIB & Inf. (B.LIB & Inf. Sc.)Sc.)

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Lib & Lib & SocietySociety

Lesson No. Lesson No. 1.81.8

As a social animal we have relations with our family members, relatives, neighbors, and colleagues etc. We make all efforts to improve the relations and do our best to prove the usefulness of relations with them. We also extend our sphere of relations by making new relations.

Similarly, an institution keeps relations with its customers, suppliers, investors, etc. It also proves it’s utility as well as improves its competency.



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It is necessary on the part of any organization especially social organization which runs with public funds and for public service.

Likewise, a library that is a social institution also keeps relations with its users whom it gives services and other libraries whose resources are used by it.



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ES & PR in LIBRARIES- WHY ?

The first Law of Library Science “Books are for use”is firmly established if the libraries realize that their existence is justified only by the extent to which their books are used by the readers.

Again, the third law of library science“Every book of its reader” also gives emphasis on the same concept.

But here books cannot move to their users.

Therefore, all the efforts should be on the part of library itself to bring the books at the door step of users. Contd…



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Contd…

Dr. Ranganathan is in favour to adopt the shop analogy by the libraries to implement the laws of library science.

The most suitable method is public relations and extension services of the library to reach all people of the community.

Through various programmes and proper planning

the Extension Services are efforts to reach the

maximum number of people whereasPublic Relation is an attempt to interact with the people by informing about the resources and services of library as well its importance to them.



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Therefore, this is an obligation of a library:

•to get the views of users about its utility and quality of services time to time; and

•to expands its area by making new users and by having cooperation with

new libraries.



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The Extension Service (ES) is an effort of a library to increase the number of its users to make the maximize use of its resources.

On the other hand with the help of

Public Relations (PR) it informs the public or users about its resources, services and their utility.



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Extension Services (ES)

• Definition/s

• Objectives

• Facets

•Programmes



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DEFINITION/S

Dr. S. R. Ranganathan,

“Apart from such methods of pure publicity, libraries are now a days developing certain new types of work which, in addition to their being directly educative or recreational, lead also to publicity as an important secondary product.” These activities are named as the extension services of libraries.

Krishan Kumar,

“An extension service aims at converting non-readers in to readers. It creates and stimulates the desire for good reading. This is done by bringing books and readers together. This results in exploitation and promotion of collections.”



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(ES) : OBJECTIVES

The main objectives of Extension Services are :

1) It is an attempt to turn the library in to a social

centre which encourages reading;

2) Its aim is to convert readers in to non-readers;

3) It creates and stimulates the desire for good

reading and brings book and reader together;

4) It makes maximum use of library resources.

5) It is to create image of the library among the

public and government.



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(ES): FACETS

To perform the extension services effectively the following facets in terms of infrastructure, equipments, skilled staff, etc. are needed:

1) To execute any extension service a proper planning by

considering all the concerned aspects is necessary.

Inadequacy at any part may fail the whole programme;

2) All the extension services must be to encourage the

people to use the library and to make the maximum

utilization of library resources for the development of the

society.Contd…



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• The library should have a lecture hall, an

exhibition lobby, conference rooms etc. to

organize workshops, lectures, debates,

exhibitions, music concerts and other social

and cultural programmes;

• The library should have multimedia

projector, audio-visual equipments like

slide and film projector, mike, recording

facility etc. also required in the library;

Contd…



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Contd…

• The librarian and other library staff should be able to establish good public relations in the community so that maximum community members may participate in such programmes actively;

• The coordination and cooperation among the staff members is also an important element for successful execution of extension services.



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(ES): PROGRAMMESThe Extension Services may be organised through various

programmes. Dr. Ranaganathan has given the following techniques or programmes to provide library extension services:

1) Reading To Illiterates;2) Translation Of Manuscript/ Local Language;3) Reading Circle ;4) Intellectual Centre ;5) Library Talks And Public Lectures;6) Library Exhibitions ;7) Story Hours;8) Festivals And Fairs;9) Display Of New And Topical Books;10) Mobile Services;11) Quiz Programmes;12) Celebratiion Of Books Week.



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Public Relations (PR)

• Definition/s

• Objectives

• Facets

•Programmes



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(PR): DEFINITION/S

Rex Harlow defines public relations,

“a science through which an organization can consciously attempt to fulfill its social responsibilities and to secure the public recognition and approval necessary to success”

he also calls “public relations the process whereby an organization analyzes the needs and desires of all interested parties in order to conduct itself more responsively toward them.”



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Dimock said,“Public relations are concerned with survival because in the long run no enterprise can continue without public support.”

Dr. Ranganathan, “well considered publicity is as necessary for the public library as for a commercial firm, in order that the public may know of its existence and of the varied service that it offers.”



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(PR): OBJECTIVES

The main objectives of library public relations programmesare:

1) To create library consciousness among the people

of the community;

2) To spotlight the existence of libraries, where they

are located, what do they contain, and to identify

the services they can render to help people in their

informal self-education;

3) To enrich and further develop the subjects on

which individuals are undertaking formal

education to help people remain well-informed;Contd…



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Contd…

• To make constructive use of their leisure

hours;

• To become good citizens;

• To help people remain well-informed;

• To appreciate the values of democracy; and

• To increase their theoretical knowledge of

their vocations.



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(PR): FACETS

Public Relations of a library in actual is “marketing the library”. The facets or basic elements of public relations and marketing are almost same. Some of the important facets are :

1) Overview Of Public Wishes And Aspirations

2) Planning

3) Library Products

4) Promoting The Library

5) Web Marketing



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(PR): PROGRAMMES

The some important and generally used methods and techniques of public relations are as follows:

1) PRESS

2) NEWS SHEETS

3) LIBRARY BULLETINS

4) WINDOW DISPLAYS

5) RADIO

6) POSTERS

7) PERSONAL TALK

8) LIBRARY SURVEYS


Extension Services (ES) and Public Relations (PR) of Libraries · 1)To execute any extension...

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