eXtension and Other Outreachfor the Poultry Industry

Pat CurtisAuburn University Food Systems Institute

Who is your audience?

• There are more pronounced differences between generations than ever before

• Being aware of generational differences can help you anticipate miscommunications and tailor your message for maximum effect

Who is your audience?

Gen X 1965-1976

21%

Boomers 1946-1964 33%

Millennials/Gen Y 1977-1997

14%

Generation 2020After 1997

20%

Traditionalists Before 1946 12%

Communication Preferences

• How do you create educational materials to appeal to a variety of audiences?

• How should you deliver your educational materials?

Preferred Communication

• Traditionalists– Printed materials, email

• Boomers– Email, Facebook,

internet

• Generation X– Texting, email,

Facebook, Twitter– Most challenging group

to reach– All about saving time

• Millennials– Social networks, short-to-the-

point videos– Want emails only for work or

school– Reserve texts and calls for

personal communication

• Gen C– Hyperconnectivity– Internet, mobile phones,

texting, and social networking– Willingness to erase the

distinction between online and offline lives

Technologies to Watch

• NMC Horizon Report– Within the next 12

months• Massively open online

courses (MOOC)• Tablet computing (iPads,

etc.)

– 2-3 years out• Gaming and gamification• Learning analytics (big

data set analysis)

– 4-5 years out• 3D printing• Wearable technology

– http://www.youtube.com/watch?v=9c6W4CCU9M4

– http://www.youtube.com/watch?v=7UyzBQlkCCs

• Horizon Report – http://www.nmc.org

/horizon-project

Outreach Options

eXtension

• Space where university content providers can gather and produce new educational and information resources on wide-ranging topics

• Primary audience is the general public• It is a good place to provide reliable

information based on sound science to address many misperceptions

eXtension

• Contributions from this research project have been contributed under the food safety community of practice

• Researchers will also be a resource for “Ask the Expert” questions

Other Outreach Options

• Teaching Tools– Virtual Chicken (2006)

• Reproductive tract of hen—egg formation

– Eagle Island (2008)• Virtual integrated poultry

facility

– Eagle Island 2 (2013)• Virtual feed mill