Extending your reach - strategies and tactics for growing lists
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Transcript of Extending your reach - strategies and tactics for growing lists
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TIM WATSON
Email Marketing Consultant
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About me
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Agenda
• New growth opportunities
• Improve what you’ve got
• Group exercise
• Closing remarks
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$690 million
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How they did it
• Had a big list
• Sent a lot of emails – See
http://blog.emailexperience.org/blog/contributors-to-the-eec-blog/how-the-obama-campaign-succeeded-with-low-open-rates
• Optimised through split testing – See http://www.zettasphere.com/lessons-from-
obama-frankenstein-email-testing/
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Getting over the subscribe hurdle
www.emailvision.com
Image credit: flickr fdecomite
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Which of the following tactics is your organization using to drive email list growth?
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Source: Emailvision
Signup location on page
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ClickZ subscribe placement
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Transaction process - in or out?
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Ensure the ask is seen
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Strike at the right time
www.emailvision.com
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Blogs posts
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Give idle fingers work
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Simple works too
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Reach out through partners
Web sign ups with incentive
13%
Social sign up 14%
Online competitions 23%
Friend get friend 2%
Partnerships 28%
Facebook Welcome 2%
Facebook voting app 5%
From online service
10%
Events 3%
Source: Lucky Voice & Emailvision
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Social is helping with conversation
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Turn conversation into conversion
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Move followers and fans into email
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What the social experts do
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Social Connect
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Improve what you’ve got
Source: ContentVerve
31.54% more signups
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Touch points exercise
• List all touch points
• How could each be used?
• What would cause signup?
Get more email marketing strategy and updates to your inbox TEXT GetTips and your email address to 84101
Texts at your normal network rate
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What did you find?
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bounce back example
Header
Footer
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Which touches to use?
• Opportunity value
• Right context
• Complexity & cost
• Data accuracy
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If you want more…
• Ask more often
• Ask in more places
• Ask more effectively
Oliver asks for more
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Questions? Connect and get answers – Tim Watson
Twitter: @tawatson
Email: [email protected]
Web: http://www.zettasphere.com
LinkedIn http://uk.linkedin.com/in/tawatson
Get more email marketing strategy and updates to your inbox TEXT GetTips and your email address to 84101 Or visit http://www.zettasphere.com/signup/
Text messages at your normal network rate Text services thanks to world-text.com