Extending Your Reach on Linked

Andrew Bungert

Community Manager

What is Linked In?

•  Online professional social networking site •  Launched in May 2003 •  259 million users as of Oct. 2013 •  3 million business pages •  2.1 million groups

What does Linked offer?

•  The primary use of LinkedIn is networking – 200 countries are represented (in 20 languages) – 1 billion endorsements (3/17/13) – 200 conversations per minute (8/22/13)

What does Linked offer?  

•  Valuable promotional tools aren’t as widely used

•  Help increase business exposure – Company pages – Group pages – Event promotion

Company Pages

•  Opportunity to showcase company to LinkedIn communities

•  Include company overview, products & services, careers •  Adds credibility to organization

Company Pages

1.  Include only the most important information –  Create short, clear company overview

Company Pages  

2.  List key products & services – What your company offers – Make sure all information is clear and concise – Make sure information lists key benefits – List an informed contact –  Include relevant links

Company Pages  

3.  Take advantage of additional customization – Make sure content is interesting and reader-

friendly – Add logos, include pictures of your products and

services, create banners, videos

Company Pages  

4.  Use key words throughout content – SEO – Capture people searching for relevant

organizations – Specific to your areas of expertise

Company Pages  

5.  Include a call to action –  To each product or service –  Make them appeal to target audiences to drive

interest

Group Pages  

1.  Identify the right groups to join – Join up to 50 – Find relevant groups, but choose carefully

Group Pages  

2.  Review group statistics – View demographics, growth, and activity

•  Compare to target audience

Group Pages  

Group Pages  

3.  Be cautious of group environment – Be aware of group culture and rules – You don’t want to be off-putting

Group Pages  

4.  Contribute valuable, relevant information – Spamming is negatively received and against

most group rules – Promote yourself when it applies – Provide your quality, relevant, and helpful

insights to gain credibility

Event Promotion  

1.  Leverage your following if you already have one –  Update personal and professional pages –  Define your audience and tailor the message –  Concise, clear call to action –  Link to a registration page

Event Promotion  

2.  Direct message your connections – Short, benefit-focused – Keep in mind sending

limit of 50 at a time •  Send to those who are

likely to be interested

Event Promotion  

3.  Post to relevant groups –  A lot of groups on LinkedIn tailored to very

specific purposes –  Join and begin discussions around event

Event Promotion  

4.  Use paid advertising –  Decide who

will see the ad using LinkedIn data

Event Promotion  

Event Promotion  

5.  Ask speakers & participants to promote to their networks – Likely to have engaged relevant networks

already – Already interested on the topic

Recap

•  Company Pages – Make concise yet personalized company page

with SEO value

•  Group Pages – Join relevant groups and contribute quality

insight to conversations

•  Event Promotion – Reach out to your network, groups, and consider

paid advertising

Thank You!

If  you  have  any  ques.ons,  feel  free  to  email  me:            

andrew.bungert@bigmarker.com