Extending Hortonworks with Oracle's Big Data Platform

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted

Paul Miller - Sr. ManagerOracle Big Data and Analytics Platform Team@millerhoo | [email protected]

Extending Hortonworks with Oracle’s Big Data Platform

Oracle Confidential – Internal/Restricted/Highly RestrictedCopyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3

Enterprise Big Data Architecture

BIG DATAMANAGEMENT

BIG DATAINTEGRATION

BIG DATAANALYTICS

BIG DATAINFRASTRUCTURE

DATACAPITAL

Accelerate Data-Driven Action

Simplify AccessTo All Data

Connect And GovernAny Data

Discover And Predict, Fast

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

Execution

Innovation

4

Oracle Big Data ArchitectureData Fast Data

Events Actions

1 2 3

Streams

Data Management

Reservoir Factory Warehouse

Results

People

Data Services

Smart Things

Data Lab

Data ScienceDiscoveryData Sets

Apps

Packaged

Custom

BusinessAnalytics

Visualization

Reports


Driving Business Value from Technology InnovationUse the right tool for the job to deliver the benefits of “AND”

5

Run the Business Integrate existing systems Support mission-critical tasks Protect existing expenditures Ensure skills relevance

RelationalHadoop

Change the Business Disrupt competitors Disintermediate supply chains Leverage new paradigms Exploit new analyses

NoSQL

Scale the Business Serve data faster Meet mobile challenges Scale-out economically


Data Analytics Challenge

6

Separate silos with separate data access interfaces


Data Analytics Challenge

7

No comprehensive SQL interface across Oracle, Hadoop and NoSQL


What enterprises want: Oracle Big Data SQL

8

Rich, comprehensive SQL access to all enterprise data

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential, under Non-Disclosure 9

Big Data Batch (Oracle Data Integrator)

Flume/KafkaHive on MR, Tez, Spark

Logs

OLTP DB

SQOOP

OGG

Pig on MR, Tez, Spark

Oracle Data Integrator for Hadoop

SQOOP

Any DW

OGG

Spark

Oozie

OEDQ OEMM

Data Validation & Cleansing

Metadata Mgmt& Lineage

API/File

Hive/HCat,HDFS,HBase

Hive/HCat,HDFS,HBase

NoSQL

Flume/Kafka

Load to Oracle OLH/OSCH

Oracle DB

Big Data SQL


Streaming Big Data

Batch Big Data

NoSQL

Capt

ure

Trai

l

Rout

e

Deliv

er

Pum

p

Oracle Open World 2015 10

Big Data Streaming (Oracle GoldenGate)

GoldenGate

GoldenGate for Big Data Same trusted architecture used

by 1000’s of customers Data delivery to Big Data Lambda/Kappa streaming data

Key Benefits Less invasive on Source DBs

when compared to Batch Processing such as Sqoop or ETL processes

Simple ingestion for 1:1 data architecture for populating “raw data” zones

Real-time data delivery for streaming analytics/apps

Reliable, proven at scale

Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 11

Oracle Big Data DiscoveryThe Visual Face of Hortonwork’s Data Platform

find explore transform discover share


Oracle + Hortonworks Data Platform - Oracle Public Cloud

ASH Region

Availability Domain

Compute API

Global Entities (Compute Account, IDaaS, VPN, Object Storage, Ansible Orchestration and Blueprints)

CHI Region

Availability Domain

Compute API

X Region

Availability Domain

Compute API

Global Networking (Internet, VPN, Exchanges and MPLS)


Cloud AccelerateAn Agile Approach to Achieving Cloud Innovation

IDEATION

Discover the possibilities

Challenge what you can do with the Cloud

Map your Cloud journey

PROTOTYPE

Visualize the opportunity

Collaborate to bring ideas to life

Capture the story to inform others

IMPACT

Realize business value

Build the success plan

Unlock your team’s talent

Solution Prototypes

Engaging Storyline to Garner Internal Support


Ideation Prototype Impact

ValueId

Oppty Prioritization

SketchSession

PrototypePresentation

LaunchReview

IdeationValueMap

Launch Plan

BuildOppty

Sketches

WriteDemoboard

Script

DevelopPrototype

Scenes ConstructLaunch Plan

Prep forCloudAccel.

“Day 0” Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15

C.A.Intro

Cloud Prototype

Demoboards

Opportunity

Sketch

-- Customer Meetings --

-- Internal Activities --

BuildPrototype

Cloud Accelerate Schedule3 Week Commitment of 5 Meetings


OperationalEfficiency

DriveInnovation

CustomerExperience

Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 15

Oracle Big Data Business Solution DemosBooth # 1107

Customer Insight Adaptive Marketing Predictive Maintenance


Operationalefficiency

Driveinnovation

CustomerExperience




ENGAGEKNOW CONVERT RETAIN

Web Social Mobile Store Call Email

Connected Consumer

VP Advertising CMO VP Commerce VP ServiceConsumer 360 Data

First Party Data Second and Third Party Data



Driveinnovation


Adaptive Marketing Predictive Maintenance


Omni-Channel Marketing to

Customers

Consumer Buys (conversion)

Capture Customer Interaction

Data

Review &Prepare Data For

Analysis

AnalyzeAttribution,

Marketing Mix, ROI

Review Results & Plan Marketing

Campaign

Marketing activities connect with customer across multiple channels

Customer responds with desired behavior

Data Steward stages multiple data sources indata reservoir

Citizen Data Scientist performsdata discovery anddata wrangling

Marketing reviews visualized results &

plans marketing campaign

Data Scientist analyzes historical

data and models data for predictions


Adaptive Marketing



Driveinnovation




Big DataManagement

DataVisualization

DataAnalysis

DataWrangling

DataDiscovery

IDMatching

DigitalAds

DirectMail

EMail

MobileAds

TargetCustomer

ListCustomer

Profiles

Conversion Records

Explore & Transform

Campaign Data

PrepareData

Predict Marketing Mix

VisualizeResults

Big DataManagement

DataVisualization

DataAnalysis

DataWrangling

DataDiscovery

IDMatching

DigitalAds

DirectMail

EMail

MobileAds

TargetCustomer

ListCustomer

Profiles

Conversion Records


Adaptive Marketing



Driveinnovation




DriveInnovation

Predictive Maintenance * Bundled with other Cloud Services

Analyze & ActManageAggregate

IoT Big DataBig Data SQLOracle Database

IoTData VisualizationBusiness IntelligenceAdvanced Analytics*R on Hadoop (ORAAH)*

Big Data DiscoveryR on Hadoop (ORAAH)*

* = included in existing cloud services

Explore all data for new insight. Build and test predictive analytics models

Deploy and run predictive analytics models and take action as needed

Integrate sensor data with existing enterprise data

Ingest and monitor sensor data.

Experiment



DriveInnovation

CustomerExperience





Questions or needs help…

Come see us at Booth # 1107Paul Miller - Sr. ManagerOracle Big Data and Analytics Platform Team@millerhoo | I am on LinkedIn| [email protected]

Extending Hortonworks with Oracle's Big Data Platform

Technology

Transcript of Extending Hortonworks with Oracle's Big Data Platform