Export Opportunities inJordan, Lebanon and Syria

Points to be covered today • Jordan, Lebanon, & Syria in Key Figures

• Countries SWOT Analysis

•Country risk

• Imports to Jordan, Lebanon & Syria

• Rules & Regulations

• Trading in Jordan, Lebanon, and Syria

• How to succeed

• Case Studies

Jordan, Lebanon and Syria in Key Figures

Key FiguresDescription Jordan Lebanon Syria

Population 6,407,085 4,125,247 22,198,110

Size 89,342 sq km 10,400 sq km 185,180 sq km

GDP (exchange rate)

$22.82 billion $33.04 billion $54.99 billion

GDP (per capita) $5,300 $13,100 $4,600

Oil Export 0 bbl/day 0 bbl/day 155,000 bbl/day

Import $12.31 billion $16.25 billion $13.1 billion

Major Ports Port Al Aqabah Port of Beirut, Port of Tripoli

Port Latakia, Port Tartus

Countries SWOT Analysis

JordanStrength Weaknesses

• The SETP (Social and Economic Transformation Programme) includes a wide range of initiatives such as human resources development and regulatory reform

• Threats to Safety and Security, Medical Facilities and Health Information, Medical Insurance, and Traffic Safety and Road Conditions.

Opportunities Threats

•Recognition at the highest levels for the need to change innovation policy and programs.

•Jordan does not yet have a formal innovation policy

LebanonStrength Weaknesses

• A small number of excellent private sector educational institutions, with strong vision and leadership, with a will to increase their role in the economy and with the ability to attract the support of industry

• An inability of public sector organisations to move into high gear for development

Opportunities Threats

• Build upon the leadership of key industry and professional associations such as Association of Lebanese Industrialists (ALI), the Chamber of Commerce , Industry & Agriculture (CCIAB) and the Professional Computer Association (PCA).

A failure to develop an adequate population of managers able to lead change and grow in an international, competitive business environment where success will relies on innovative approaches to markets and business organisation at both the company and supply chain level

SyriaStrength Weaknesses

• Syria has certain natural advantages in terms of mineral deposits and fertile land.Nevertheless agricultural production is constrained by issues such as desertification and the supply of fresh water.

• Businesses and business people have had little or no exposure to a competitiveinternational business environment, to modern practices in finance, management, human resource development or international trade

Opportunities Threats

• The last few years have seen a burgeoning of reform related activities in Syria. This would seem to indicate openness to new ideas and a general appetite for change.

• Innovation is about risk taking and requires appropriate forms of finance. Innovation in specific sectors may need to be accompanies by innovation in matching forms of finance to be feasible.

Country risk

Country risk summary

Jordan Lebanon Syria

Sovereign risk Stable Stable Stable

Currency risk Stable Stable Stable

Banking sector risk Stable Stable Stable

Political risk Looming parliamentary election

Reduced after the formation of a new government

Political and economic pressure from the US

Economic structure risk

High level of public debt

Massive public debt stock

Limiting fiscal revenue

Imports to Jordan, Lebanon and Syria

Regional Product and Service Demand• Jordan food import average yearly growth is 24%.• Lebanon food import average yearly growth is 22%.• Syria food import average yearly growth is 28% .• Demand from the Middle East for luxury goods remains strong regardless

of the global economic misery.• The regional report in public and private construction is fuelling.• Growing demand for the full range of stone products and stone

technology. • Demand is increasing for marble, granite, stone derivatives, travertine as

well as cutting, handling and finishing machinery.• The demand on the hospital’s medical services has increased, hospitals are

often overcrowded and has limited resources.• There is a strong and growing demand for software and other IT solutions.

Jordan Lebanon SyriaCommodities crude oil,

machinery, transport equipment, iron, cereals

petroleum, cars, medicinal products, clothing, meat and live animals, consumer goods, paper, textile fabrics, tobacco, electrical machinery and equipment, chemicals

machinery and transport equipment, food and livestock, metal, chemicals, plastics, yarn, paper

Top Partners Saudi Arabia 18%, China 11%, USA 7%UAE 2.35%

China 9%, U.S 9%, Italy 8%, France 7%, Germany 7%, Saudi Arabia 2%UAE 2%

Saudi Arabia 11.7%, China 8.7%, Russia 7.5%

Electricity Imports

200 million kWh 1.114 billion kWh 1.4 billion kWh

Oil Imports 108,200 bbl/day 86,750 bbl/day 58,710 bbl/day

Overview on imports

Country import trends per sector

Animals & Vegetables

Food & Beverage

Mineral products

chemical or Allied

products

Plastics & Rubber

0

5

10

15

20

25

30

35

JordanLebanonSyria

Country import trends per sector

Wood & Wood Pulp

textile Stone Plaster

Cement Glass

Base Metal Precioius Stones

0

2

4

6

8

10

12

14

16

18

JordanSyriaLebanon

Country import trends per sector

Mac

hinery & Electr

icals

Vehicles

Various M

anufac

tured

Optical &

Medica

l02468

10121416

Jordan SyriaLebanon

• Whole distributors list and other key information available at TradAR

Country Food Distributors Other distributors

Jordan Gulf Food Products Company Abu Shakra Trading Agency

Lebanon Obegi Group Georges Abou Adal et Cie

Syria MAS Distribution Company Attar Group

Key Distributors in the region

Rules & Regulations

Rules & RegulationsCountry Quality

OrganisationCustoms Exempted Products

from Tariff Duty :

Jordan Jordan institute for standards and metrology (JISM)www.jism.gov.jo

-Commercial invoice-Certificate of origin-Packing list-Certified by the National U.S-Arab Chamber of Commerce

-Member of Greater Arab Free Trade Area (GAFTA)

Lebanon Qualebwww.qualeb.org

-Original invoices for the goods-Country of origin-Certified by a Foreign Chamber of commerce

- Member of Greater Arab Free Trade Area (GAFTA)

Syria Trade directorate of technical affairs, Quality and labswww.syrecon.org

-Valid import license-Commercial invoice in triplicate copies-Certificate of origin-Packing list

-Member of Greater Arab Free Trade Area (GAFTA)

Trading in Jordan, Lebanon and Syria

Exporting to Jordan, Lebanon and Syria

Exporting to Jordan, Lebanon and SyriaOther than buyer matchmaking it can be through

1. A Local agent:• Standard format for agreement • Procedure to register an agency 2. Establishing an office :• Types of activities prohibited for non-Local• Cost of Investment (Downtown: $3000-$6000)• Procedure to form the investment

3. Outsourcing Lead Generation Services (Generating potential clients through tele-marketing campaigns).

How to succeed in Jordan, Lebanon and Syria

Success Factors

• Right partner

• Investment in Time and Money

• Products Competitive Edge

• Communications with buyers

• Market Presence

• Clarify the word “Quality”

• Full preparations

Case Study #1• Client:

Maderas Menur, a very well known company that is devoted to the transformation of a natural, noble raw material: wood.

• Situation: Need for potential partners and distributors in the UAE.

• Objective: Generate qualitative leads with detailed profile and meet deadlines

• Results:TradAR runs a Lead Generation campaign that successfully results with 6 qualified partners/distributors (e.g. Dar Al Rokham Company , Khalifa Juma Al Nabooda Group , ACTCO General Contracting Company...)

Case Study #2

• Client: Global leader in IT & Software solutions.

• Situation: Need for continuous Lead Generation project in 9 countries across the Levant, GCC & North Africa.

• Objective:Generate qualitative leads with detailed profiles & meet deadlines.

• ResultsTradAR runs Tele-profiling & Lead Qualification campaigns that successfully “feeds” the pipeline for ongoing sales of Software solutions.

Thank you