EXPORT & IMPORT BUSINESS

Product Promotion Tactis Egypt to Sri Lanka

Product Portfolio

Import Government Formalities

Product Entry Technical Side

Product offering

Product Distribution ..What ?? & How to Sell??

Brand Promotion & Tactics of Communicaiton

Conclusion

TOPICS

PRODUCT OFFERING

The date fruit is one of the oldest cultivated tree crops, and has been grown for thousands of years.

The date is supposed to be the fruit of Heaven. It is full of nutrition and adds sweetness to life. This fruit is enormously liked throughout the world and is believed to

have its origin in northern Africa and western Asia. The history of date cultivation can also be traced back to the period

of ancient Egyptians. It is said that the ancient Egyptians used to prepare wine from date

fruits, which were also consumed in the fresh form

Dates offers the range of products such as: King Dates Unseeded Dates Dates Syrup Dates Halwa (Sweet Variety)

EXPORT MARKET SRILANKA Srilanka is one of the welcoming country for any trade between borders. The Srilanka Import & Export board has the control over the trading across borders. Following aspect of export has been simplified by the Government of Srilanka to

encourage more imports in the country:

• Overseas Investment Insurance• Overseas Investment Policy• Circulars and Guidlines• Investment Rule & Procedures• Legal Aspects• Financing Overseas Investment• Taxation• Customs & Excise Duty

The Government of Srilanka although have the memorandam of understanding between the soverign countries for trading exchange of goods. Certain products are enable to have direct investment through export and import business.

PRODUCT ENTRY – TECHNICAL SIDESirlanka has ports and logistics facilities for transportation of goods

and cargosThe products can be technically arrive through ocean or air freight

Port of Colombo Colombo Largest port in the country

Port of Hambantota Hambantota New port in the southTrincomalee

Harbour Trincomalee

Fifth largest natural harbour in the world

Port of Galle Galle Regional PortPort of Point Pedro Point Pedro Minor harbour, the northern-most in the country

Oluvil Harbour Newly Developed Harbour 2013

Food Safety:Sri Lanka is adjusting well to the stringent ISO 22000 series and to the health & safety regulations stipulated by the European Community. Tax redemption for the non-cultivatable product in Srilanka

Documentation: Registration, Licensing, Certification for Export/Import, Department of Commerce, Srilanka Standard Institution(SLSI), Sale Contract, INCOTERM Contracts, Payment term, Insurance, Invoice, Customs & Excise etc.

PRODUCT DISTRIBUTION

Depots/Godown Supply Chain Super Stockists/Areawise Distribution Dealers Positioning Product Delivery through distributors Product Positioning Retail store Inventory Mangement

PRODUCT DISTRIBUTION – How to Sell?SELLING STRATEGY : How To Sell By Using Marketing Mix???

The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and place.

PRODUCT: Food product and health concious supplement

PRICING: cost effective and affordable for all economic group

PROMOTION: Advertising in Visual media GEC Channels, FM radio as its FMCG category product

PLACE: Geographically can make the product available in all areas/regions

Vitamin supplement create awareness among rural and children age group Attract customers by Package Promote range of product such as king date, unseeded, syrup Potential customers are health concious and shop driven activity can be a key to

drive customer attraction. Short term usage of the product could be used multiple purposes for making

receipies, etc Recommend product by shopkeepers to the potential buyers Encourage dealers & Franchisee to improve sale with walk-in customer

PROMOTIONAL ACTIVITY

Since the product is a FMCG category can be considered as desert receipie as well as health supplement main promotion on Television and Motion media

Package in attractive covers, etc using cross cultural marketing strategy

GEC and Health driven television program sponsors

Camps or groud event sponsorship

Business to business approaches using flyers, pamplets in selective outlets

Country’s celebrity infleuence preferrably Sports or Film industry

TACTICS OF COMMUNICATION WITH POTENTIAL CUSTOMERS

Potential of communication for the product is the taste of the product by the range of variety available in the market

Therefore word of mouth is the key marketing success to this category.

However, information exchange could be made by developing key messages to the target segment group

Using media vehicle in regional language to penetrate the brand position in the srilankan market.

Retail market is the strong platform in South Asian culture therefore, the recommendation of the shop keeper and the BTL (Below the Line) is the key factors to success the communication with Potential Customers.

CONCLUSION

Srilanka is a friendly market which has high potential towads the FMCG category segment as the demand is huge versus supply.

The product is an unique but competitive in the export industry as Egypt stands at the position of No.1 in terms of exporting dates seed and dates fruit to foreign market.

The product suitability to any market non cultivating market has always huge demands.

The attractive selling strategy after exporting the product is to ensure the local flavour of marketing is used as well as design packing for easy usage for the customers.