Expo Riva Schuh is today’s leading international exhibition for volume production footwear at a mid-range price point. It is Europe’s most important event for this market segment.

Expo Riva Schuh is a meeting place for international business: an event where companies and buyers from around the world meet and interact.

There are companies from Italy and Europe, as well as the increasingly important presence of companies from India, China, and Brazil - the world leaders in footwear production.

EXPO RIVA SCHUH ITALY: A FAIR AT THE VERY HEART OF THE INTERNATIONAL MARKET

http://www.exporivaschuh.it/

Expo Riva Schuh is the first event in the international fair calendar. This means visitors get a thorough preview of offerings and can plan orders well in advance. For exhibitors, it represents the first opportunity to test out collections and fine-tune production plans.

Expo Riva Schuh is also the last event in the ordering calendar for quick production and restocking options. This innovative feature is designed for those fair visitors – approximately 35% of those in attendance - interested in restocking options or new models for the upcoming season.

This feature actually serves a two-fold purpose; it also makes Expo Riva Schuh an excellent opportunity to identify international market trends and shifts, a real added value.

PREVIEW AND RESTOCKING: THE PULSE OF THE MARKET

77th edition: JANUARY 2012

EXHIBITORS: 1,235 exhibitors - 888 of them international - and a long waiting list

VISITORS: 12,513

2 EDITIONS PER YEAR - January and June

LOCATION: Riva del Garda the famous Northern Italian locale on Lake Garda, with nearby European countries (Germany, Austria, France)

LOCATION: exhibition grounds and headquarters in the town centre = 32,000 m2 exhibition area

TRADE FAIR FIGURES

75th edition 76th edition 77th edition

• Net m2 occupied 31,635 32,072 32,000• No. exhibitors 1,187 1,211 1,235• Italian 364 364 347• International 823 847 888

Expo Riva Schuh: a fair which grows

Europe’s shoes at Expo Riva Schuh

The fair includes international exhibitors

representing approximately

3 billion pairs of shoes in production

1/5 of worldwide volume production

50-60% of worldwide business volume in mid-range and mid-low range segments

60% of footwear consumed worldwide is not produced in the country where it is purchased

A fair for business

Expo Riva Schuh is a business platform

Marketing

75% of visitors who enter the stands at Expo Riva Schuh make a purchase.

Studies

Studies have been conducted on quick production and distribution in India; the fairs will include an Observatory.

A fair for business

Marketing for companies/countriesSpecial exhibit solutions designed for individual countries.

Opening of new markets (partnerships with companies in India through ERS India and the new fair format)45% of exhibitors also use Expo Riva Schuh to find dependable partners in distant locations.

EXHIBITORS

Some details

Exhibitors who meet and interact with visitors

ANALYSIS OF EXHIBITORS AT EXPO RIVA SCHUH BY TYPE

DIRECT MANUFACTURER

50%

OTHER2%

IMPORT/EXPORT16%

AGENT14%

PRODUCER/SUPPLIER18%

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire

Many products for a wide range of offerings

ANALYSIS OF PRODUCT TYPES EXHIBITED AT EXPO RIVA SCHUH

WOMEN’S CLASSIC ftwear 10%

WOMEN’S CASUAL ftwear 13%

WOMEN’S boots 12%

MEN’S CLASSIC ftwear 6%

MEN’S sandals 5%

CHILREN’S sandals 4%

MEN’S CASUAL ftwear 8%

COMFORT ftwear 6%

CHILDREN’S boots 4%

CHILDREN’S CASUAL/SPORT ftwear 5%

CHILDREN’S CLASSIC ftwear 3%

SPORT ftwear 3%

TREKKING ftwear 2%

OTHER 1%

SAFETY ftwear 1%

BAGS1%

WOMEN’S sandals 12%

MEN’S boots 5%

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire

Exhibitors from around the world for a global event

COUNTRIES REPRESENTED BY EXPO RIVA SCHUH EXHIBITORS

Pakistan; 15

Italy; 347

China; 271

India; 128Other countries ; 94

Germany; 61

Spain; 56

Hong Kong; 44

Taiwan; 43France; 37

Netherlands; 30

United Kingdom; 22

Brazil; 19

Portugal; 68

Exhibitors from Europe and emerging markets

GEOGRAPHICAL AREAS REPRESENTED BY EXPO RIVA SCHUH EXHIBITORS

Europe 661

Outside Europe 574

Increasingly international with EXHIBITORS FROM 4 NEW COUNTRIES in January 2012

Luxembourg

Russia

Slovakia

Ethiopia

Volume production...but that’s not all

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CHILDREN’S CASUAL ftwear

CHILDREN’S CLASSIC ftwear

CHILDREN’S sandals

CHILDREN’S boots

WOMEN’S CASUAL ftwear

WOMEN’S CLASSIC ftwear

WOMEN’S sandals

WOMEN’S boots

MEN’S CASUAL ftwear

MEN’S CLASSIC ftwear

MEN’S sandals

MEN’S boots

PRICE RANGE PERCENTAGES BY PRODUCT TYPE FOR ALL EXHIBITORS

1€ - 7€ 8€ - 15€ 16€ - 30€ 31€ - 45€ +47€

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works

Volume production...but that’s not all

0% 20% 40% 60% 80% 100%

LEATHER ACCESSORIES

OTHER

BAGS

COMFORT ftwear

SAFETY ftwear

SPORT ftwear

TREKKING ftwear

PRICE RANGEPERCENTAGES BY PRODUCT TYPE FOR ALL EXHIBITORS

1€ - 7€ 8€ - 15€ 16€ - 30€ 31€ - 45€ +47€

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works.

Europe is also well positioned at Expo Riva Schuh

0% 20% 40% 60% 80% 100%

CHILDREN’S CASUAL ftwear

CHILDREN’S CLASSIC ftwear

CHILDREN’S sandals

CHILDREN’S boots

WOMEN’S CASUAL ftwear

WOMEN’S CLASSIC ftwear

WOMEN’S sandals

WOMEN’S boots

MEN’S CASUAL ftwear

MEN’S CLASSIC ftwear

MEN’S sandals

MEN’S boots

PRICE RANGEPERCENTAGES BY PRODUCT TYPE FOR ALL WESTERN EUROPE EXHIBITORS

1€ - 7€ 8€ - 15€ 16€ - 30€ 31€ - 45€ +47€

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works

Europe is also well positioned at Expo Riva Schuh

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

LEATHER ACCESSORIES

OTHER

BAGS

COMFORT ftwear

SAFETY ftwear

SPORT ftwear

TREKKING ftwear

PRICE RANGEPERCENTAGES BY PRODUCT TYPE FOR ALL WESTERN EUROPE EXHIBITORS

1€ - 7€ 8€ - 15€ 16€ - 30€ 31€ - 45€ +47€

Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works

VISITORS:

Some details

The whole world comes to Expo Riva SchuhTHE LEADING COUNTRIES REPRESENTED

BY EXPO RIVA SCHUH VISITORS (out of 100 in attendance)

Italy 35%

Germany10%France

5%Spain

5%

Belgium4%

United Kingdom 3%

Other 17%

Turkey3%

Austria2%

Sweden2%

Russia2%

Poland 2%

India1%

Switzerland 2%Netherlands

3%

Finland 2%

Greece3%

Source: Diomedea for Expo Riva Schuh– data from visitor online questionnaire, JANUARY 2012

A platform for large scale retail, but that’s not all...

EXPO RIVA SCHUH VISITORS BY BUSINESS TYPE

Manufacturers15%

Importers15%

Wholesalers14%Large chain

11%

Agent10%

Store8%

Small chain7%

Medium-sized chain6%

buying office5%

Other9%

Source: Diomedea for Expo Riva Schuh – data from visitor online questionnaire, JANUARY 2012

A fair for two seasons

EXPO RIVA SCHUH VISITORSTYPES OF COLLECTIONS PURCHASED AT THE FAIR

Next season’s samples

49%

Orders for next season

27%

Orders for the season underway (quick production)

24%

Source: Diomedea for Expo Riva Schuh - visitor online questionnaire JANUARY 2012

Four days of steady traffic

67%

76%

65%

41%

21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

SATURDAY SUNDAY MONDAY MORNING MONDAY AFTERNOON TUESDAY MORNING

WHAT DAYS DO YOU USUALLY ATTEND THE FAIR?

"

“What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit)Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Visitors stay for several days

NUMBER OF DAYS THE VISITORS ATTEND

0,55%

3,59% 3

12%

2,521%2

27%

1,58%

118%

“What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit)Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Two yearly editions which are not to be missed

HOW MANY TIMES DO YOU COME TO EXPO RIVA SCHUH PER YEAR?

twice per year76.8%

only in January7.6%

only in June0.5%

when I think it is necessary

15.1%

How many times do you visit Expo Riva Schuh per year? (required responses, data sorted according to the reason for the visit)Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Expo Riva Schuh:

The international fair which kicks off the fair calendar.

A true business platform and a unique opportunity to observe market trends.